Admix announced yesterday that it has completed the acquisition of vertical media VRFocus. As part of its efforts to assist the developing AR and VR industries, Admix guarantees that VRFocus will retain its editorial independence and continue to publish the latest news and articles.
Not long ago, VRFocus CEO and editor-in-chief Kevin Joyce announced his resignation, the entire editorial team was laid off, and the company faced closure. In this context, Admix, which has just raised a $2.1 million seed round, announced its acquisition of VRFocus. Admix is ​​committed to integrating advertisements into AR/VR content, helping developers to increase the number of clicks on advertisements in applications through advertisements that are less likely to interfere with the user experience than traditional advertisements such as banners.
Sam Huber, CEO of Admix, said: “When we heard about the opportunity to be a part of it, we didn’t hesitate. The deal was simple because our goals were aligned. Admix aims to provide VR/ AR Pioneers enable developers to succeed, and VRFocus is a showcase for what’s great about VR. Making VRFocus part of the family is another step in that direction.â€
With an eye toward maintaining VRFocus' independent content creation, Admix has begun recalling the core of the VRFocus team. Kevin Joyce, the former CEO and editor-in-chief of VRFocus, has been hired to oversee the transition, while senior members of the team have begun resuming website content updates.
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