April consumer electronics network advertising fees reached 63.83 million

iResearch iResearch According to the latest data research of iAdTracker, an online advertising monitoring system, it was found that in April 2012, the cost of online advertising for consumer electronics brands increased by 41.8% to RMB 63.83 million. Among them, Haier's operating expenses increased by 110.3% to 13.22 million yuan, ranking first; Samsung Electronics' operating expenses increased by 181.5% to 6.05 million yuan, ranking second; Canon's operating expenses increased by 49.8% to 5.16 million yuan. Ranked third.

According to the latest data from iResearch iAdTracker, in April 2012, consumer electronics brand advertisements were launched using portal websites and IT websites as their preferred platforms. Among them, the portal delivery cost increased by 41.1% to 21.96 million yuan, accounting for 34.4% of the total operating expenses; IT website investment increased by 31.3% to 13.02 million yuan, accounting for 20.4% of the total operating expenses. 54.8% of the placement fee.