On June 22nd, the 14th “World Brand Conference†hosted by the World Brand Lab was held in Beijing. The analysis report of “China's 500 Most Valuable Brands†was released at the conference. In this annual report based on financial data, brand strength and consumer behavior analysis, NVC Lighting ranked first in the lighting industry brand with a brand value of 20.685 billion yuan, ranking first in the industry for six consecutive years.
Well-known host Xu Gehui served as the master of the conference
World Brand Lab is the world's leading brand advisory organization. It is chaired by Robert Mundell, a professor at Columbia University in the United States, and is a well-known professor from the world's top universities such as Harvard University and Yale University.
Participation assessment expert professor
This year, the state officially issued relevant documents and proposed the establishment of "China Brand Day." This move is intended to promote well-known independent brands, tell the story of Chinese brands, and enhance the influence and recognition of independent brands.
NVC has always been working with world-renowned brands such as Tencent, Haier and Huawei to create a world-renowned “Chinese brandâ€. NVC Lighting's brand value in 2012 was 20.685 billion yuan, an increase of 34.3% from last year's 15.397 billion yuan. The overall ranking rose from 209 last year to 186. It has been ranked first in the lighting industry for six consecutive years and has great strength.
Ms. Du Yinghua (centre), Chief Brand Officer of NVC Group, accepts Martin Kilduff (left), senior professor at University College London (UCL), and Joan Crowder, chief professor of the European Institute of Business Administration (INSEAD) · Awards by Jean-Claude Larreche (right).
As the leading brand of lighting solutions, NVC has achieved such great success. Du Yinghua, chief brand officer of NVC Group, said that this is due to the new achievements of the new NVC under the leadership of Chairman Wang Donglei: The strategic deployment of the eco-platform drives the profit growth of the enterprise; the second is that the excellent integrated lighting application solution helps the NVC brand to go global; the third is that the NVC brand group occupyes the market segment; and the second entrepreneurial management proposed by Wang Donglei Philosophy has become the endogenous driving force for the sustainable development of the new NVC.
Recently, Wang Donglei, Chairman of NVC Group, pointed out in the keynote speech of "Consumer Upgrade and NVC Future Ecology" published at the 2nd China New Media 1000 Summit. China's consumption is upgrading, consumption is stratifying, and consumption is upgrading. The core essence is that the requirements are personalized, the requirements are more professional, and the demand is more artistic.
Wang Donglei, Chairman of NVC Group
Wang Donglei also stressed that under the background of consumption stratification, NVC is implementing an ecological platform strategy of interconnected symbiosis. NVC "NVC" has been given a new meaning: N stands for "Nexus", V is "Vigor", C means "Change", NVC hopes to open the Internet The platform uses the ecological circle to nourish the enterprise's endless life, create innovation and lead the industry to change.
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