Dual-core TV or changing smart TV landscape

Status: Color TV companies nuggets smart TV market

In the field of traditional home appliances, television is a category of products that are constantly improving and surpassing themselves. From early CRT TVs, rear-projection plasmas, flat-panel TVs, to today’s Internet TVs, 3D TVs, and smart TVs, the pace of update has been increasing.

As the concept of network technology development and intelligence continue to heat up, manufacturers have launched the "Sword" smart TV market. In this regard, domestic TV makers are the most active and even play the role of "emergency vanguard", setting off an intelligent television trend.

It can be said that the color TV industry, under the stimulation and drive of cloud technology last year, pushed smart TV to an unprecedented level. TCL, Konka, Changhong and other domestic TV manufacturers have successively released a number of smart cloud TVs.

For this subversive product following the mobile phone, what is the actual reaction of the market? According to survey data from a third party (China Yikang), the domestic smart TV market has achieved rapid growth since May last year, and it has achieved nearly 30% of the overall TV sales in April this year, compared with the same period last year. 9%. The data also shows that from January to July this year, the smart cloud TV market retailed 6.69 million units, and retail sales reached 31.5 billion yuan, accounting for 39.2% of flat-panel TV retail sales.

Dongguan Suning, fashion appliances and other home appliance chains also said that although consumers initially had a skeptical attitude toward smart cloud TVs, with the increase in consumer awareness, this TV product has experienced a slow decline in the market. The process of warming up is particularly favored by young family members.

Product: Dual-core new product listing

While the high-profile debut of the quad-core handsets, smart TVs are also entering the dual-core era, and a number of dual-core TVs have piled into the market.

In mid-September, TCL announced that its 3D smart cloud TVs are equipped with dual-core CPUs and are the first to implement dual-core hardware and software upgrades. The Skyworth E800 series, which is freshly presented, can perfectly support high-definition 3D graphics and 3D games.

"At present, in our stores, there are relatively more domestically-made dual-core models." According to Ding Yi, director of Dongguan Suning Market Planning Department, most of the domestic dual-core models are in the range of 3,000 to 10,000 yuan; the value of joint venture brands ranges from 13499 to 3,999 yuan. . "Compared with single-core TVs in the same segment, it is generally 5,000 to 20,000 yuan higher."

The person in charge of the relevant department of Dongguan Gome also said that the current dual-core TVs for sale are Konka, Skyworth, Changhong, TCL, and Samsung, among which Skyworth and Samsung have a smart machine that can be used for gestures, voice sensing or touch control. Switching machines, or even switching channels, and the basic experience of computers after networking are similar, and they already have "a fairly smart index."

Analysis: Or change the current market structure of smart TV

Now that TV companies have upgraded and optimized themselves, Apple, Lenovo, LeTV, and other companies have also reached out to the “finishing” of smart TVs, and these “wants” are by no means rushing, “soup”, dual-core or Will multi-core TV shake the territory of smart TVs in the future?

"Dual-core TV processing is very fast, and it is likely to become a very important development direction in the future." Chen Chengwei, deputy manager of the fashion electronics marketing department, said that the current dual-core smart TVs are still in the conceptual stage, and they are not the absolute focus of the market. The key to seeing whether it can cater to the needs of the market in the future.

"Dual-core color TV in addition to running fast, but also more stable and rapid multi-tasking." Dongguan Suning analysis that dual-core TV will certainly be an important trend in the development of color TV in the future, and with the development of information technology, the future dual-core, multi-core TV is expected to become a high-end consumer trend.

Dongguan Gome predicts that as the competitiveness of dual-core or multi-core TVs is strengthened, the price of dual-core or multi-core TVs will be appropriately lowered under the competitive pattern of brand competition, thus rewriting the market of smart machines, “Of course, with the integration of functions To further strengthen, smart TV may even replace desktop computers in the future."