Google Play Instant AR tool will be online

As a tradition of the Game Developers Conference (GDC), GDC 2018 also started with Google and Google Developer Day. The front and center are a series of announcements about the release of ARO, the Augmented Reality (AR) platform. And in the coming week, there will be more recent news.

However, the first new service Google showed during the talks was actually for the Google Play store, and although it was not explicitly linked to the immersive app, it certainly had the ability to affect any AR application or virtual reality (VR) product headset. Display (HMD), Google Cardboard and Google Daydream.

Called Google Play Instant, the game actually adds the ability for app developers to join a local experience demo, which is created using the same code as the main app, allowing users to download and play the demo faster. Allow them to gain experience from the experiencer, determine if they want to see further, and provide an option to download the complete application from the instant experience.

Add a "Try Now" button next to the installation of the store list page, and Instant has implemented instant functionality for some applications. However, now it will launch video games in the Play Store. Instant also brings the same "Try Now" button for Google ads, Play game apps, and links sent via social invitations. According to Google, it is expected that availability will be rolled out outside of the selection partners later this year, and will also support the inclusion of Unity.

What we see from the game store is that new players have increased by 4-19%. These are all new installations, which are incremental for the previous situation. Jonathan Karmel, senior product manager at Google Play, said he has been explaining some very early data in real-time experiments that have been quietly running since December. The first step is to make sure this is technically feasible. "We are not even sure if this is feasible. So, we have a closed test, we introduced the game developer, which is very likely. They have already proved this to us, and we are really surprised how many developers can develop an instant application in a relatively short period of time. ”

In a later demonstration using the application "Zombie Gunship Revenant AR", Google showed a basic defense title, where you can see the role and viewpoint of a helicopter gunship patrolling the air and deal with it as an air defense. Those who are rampaging below, Google shows that even if there is an AR app, it can be used instantly.

Currently, there is no exact timeline for developers to launch the tool, but Google's goal is to make it accessible to everyone.

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