Driven by the Chinese-style consumer concept of being big and beautiful, in recent years, the trend of large-screen TVs in China’s color TV market has become more and more obvious. At the same time, as upstream panel manufacturers “set pricesâ€, large-screen TVs such as 65 inches have become more and more obvious in recent years. Has become a normal size. At this time, the obviously larger TVs over 80 inches have become the real "noble" family, and the price list is often hung with a bunch of zeros or a large series of nines, which is difficult for ordinary consumers to accept.
And this high-end market, which was originally occupied by overseas giants such as Samsung and LG, has been subverted by Chinese home appliance giant Hisense in recent years. With the laser TV that represents China’s first global lead, Hisense successfully broke through the blockade of foreign brands in the large-size market. The big screen champion throne. The high-end victory has continued under the blessing of laser TV.
According to the global shipment report of the world-renowned research organization IHS Markit, in the second quarter of 2018, Hisense TV continued to enlarge the average size of global shipments to 47.2 inches. After completing the surpassing of Sony and Samsung, it continues to expand its size advantages.
It is reported that the key to boosting Hisense’s continuous expansion in shipment size is that Hisense has launched a popular product for laser TVs. Single Hisense 80L5, a new laser TV product, has ranked high in Chinese TV products for 10 weeks in the 15 weeks since its launch. The top ten on the bestseller list.
Driven by the hot sales of several laser TVs, the sales of Hisense laser TVs soared by 386.75% in the first 7 months of this year. Sales increased by 198.2%, already occupying half of China's 80-inch and above color TV market.
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