Hou Ziqiang: It is infeasible to stop Internet TV set-top boxes

Recently, Beijing Broadcasting and Television issued a notice to stop the formation of Internet TV set-top boxes. Telecom and Broadcasting expert Hou Ziqiang refuted this new regulation, saying that the implementation of the notification is not feasible.

The video website holds legal licenses for broadcasting, and the user's terminal type is not controlled. “For example, the HDMI interface of the Pad/smartphone/computer can be connected to the TV to watch.” Hou Ziqiang stated in the Weibo that “Prohibition of the STB cannot be It basically prevents users from watching the content played on video sites on television."

In addition, Hou Ziqiang questioned the rationality of the notification from the content of the Tri-Network Consolidation Pilot Document. “The Tri-Network Convergence pilot document does not involve Internet TV. I do not know which file proposes a broadcast TV set-top box Internet TV pilot”.

On July 14, Beijing Radio and Television released “Notice on the Prohibition of Establishing an Internet TV Integration Platform and the Illegitimate Production and Sales of Internet TV Set-top Boxes” (hereinafter referred to as “notice”). The notice stated that the broadcaster did not open the Internet through set-top boxes (DVD players, etc.) ) Before licenses for audiovisual program services are provided to television terminals, each licensed website is forbidden to engage in related businesses and may not cooperate with companies that illegally develop internet television services as content providers.

It is understood that the video sharing websites that have obtained the license for the broadcasting of audiovisual programs from the General Administration of Radio, Film and Television have websites such as Potato, Youku, Excitement, and Cool6.

According to analysts in the industry, television programs in the mobile Internet era are presented in multiple terminals and platforms. Calling a top-down box does not fundamentally limit user selection. Many netizens also believe that this new regulation ignores the interests of users. Nowadays, TVs with Internet access are the general trend, and the SARFT cannot reverse the trend.