IFA2017 on the "colorful feast"

From early CRT kinescopes to liquid crystal displays, to OLED and quantum dot technology, with the continuous innovation of color TV display technology, people's perception of display technology has been subverted again and again. At IFA 2017, the global color TV giant Bringing the latest black technology collective debut, once again presented a "feast."

OLEDs and quantum dots are still diametrically opposed

2017 is an important moment for the television industry. The global television division has its own “crossroads” in terms of technology routes and business development. At this year's IFA, TV companies can be said to have a clear technical attitude. LG, Skyworth, Panasonic, Sony and Philips have all exhibited OLED TVs. Samsung, TCL, and Hisense have also shown heavy weight in the Quantum Dot camp. product.

On the eve of the opening of the IFA, TCL held an unprecedented new product launch in Berlin, Germany, and officially launched the new series of TVs with X6, C5, and P6 equipped with artificial intelligence systems. TCL Group President and TCL Multimedia CEO Lian Lianming said that TCL TV products focus on the three themes of surface, quantum dots and artificial intelligence. TCL surface television has the largest market share for two consecutive years, and quantum dot market share is second only to Samsung.

TCL X6 XESS Private Theater

In contrast to TCL’s attitude, Skyworth, another color TV giant in China, launched its first OLED TV in 2013. Skyworth has already launched several OLED TVs such as the S9-I, S9300, S9D, and W9. Re-expanded the OLED product team, brought the latest product W8, it is learned that OLED TV adopts folding split body design, 3.65mm ultra-thin OLED screen body is adsorbed on the tempered glass backboard, all kinds of chips and audio and other originals are integrated on the screen Under the body of the Smart Bar, there is also a JBL sound that is specially designed for Skyworth splits.

Metz Wallpapers TV

In addition, as the king of the past, Philips also demonstrated the latest OLED TV, which incorporates Philips Ambilight technology, 4K HDR technology, stereo surround sound technology, all show its strong strength in the field of technology. At the same time, Panasonic also exhibited new EZ1002 series TVs. It adopted LG Display's OLED panel, equipped with Panasonic's StudioColourHCX2 processor and supports ISF calibration, and also supports CALMAN software color correction to meet the needs of professional users.

In addition to appealing to several international giants, companies in both camps also showed their respective OLED and quantum dot TV products. Through this IFA, it can be seen that companies in both camps are still in court and their attitudes are different. Clearly, there is no doubt that the display technology battle is still anxious and there will be further upgrades.

Artificial intelligence becomes the new favorite

The intellectualization of home appliances has long been the consensus of the home appliance industry, and has become the main direction of the upgrading and transformation of the traditional home appliance industry. At the IFA, TCL introduced the three series of X, C, P products, all equipped with DuerOS Baidu dialogue artificial intelligence system, after accessing DuerOS, these three series of new television can achieve voice search video, voice system Control, voice switch TV interface, voice playback control, common information search and other functions.

Jing Ye, general manager of Baidu’s escalation division, stated at the conference that DuerOS hopes to export Baidu’s high-quality resources and AI capabilities to industry partners and jointly create the ultimate voice interaction experience. The cooperation between DuerOS and TCL on behalf of the strong strategic alliance between artificial intelligence giants and home appliance giants will revolutionize television voice interaction and bring users the most exquisite experience.

Similarly, Skyworth also displayed Android TV smart TV. It is reported that Android TV is an Android smart TV that Skyworth and Google have combined to provide the most powerful, rich and rich experience. This series of Android TV supports voice search and mobile phone push Chrome Cast. , Massive applications and other rich features. These TVs show us the big picture, smart and other future TV trends.

At this IFA exhibition, companies have aroused great interest in artificial intelligence, more companies have introduced smart speaker products, and smart TVs have been linked to TVs. In the past, IFAs that rarely mentioned artificial intelligence paid so much attention to artificial intelligence. "This shows that this trend has been overwhelming.

Global layout speed

In the first half of 2017, the color TV industry ushered in the rare industry in history, and in the case of general declines in performance and losses in China’s home appliance companies, TCL’s revenue reached RMB 52.2 billion, operating income increased by 7.9%, and net profit was 16.6. 100 million yuan, an increase of 110.8%. To a large extent benefited from its rapid growth in overseas markets. The 2016 annual report shows that TCL's main business overseas revenue has accounted for 45.7% of the total revenue, accounting for nearly half. Li Dongsheng, chairman and CEO of TCL Group, said that overseas business is expected to exceed 50% in the future.

Skyworth also has an in-depth overseas deployment. Today, Skyworth has opened markets in Europe, Southeast Asia, Africa, the Middle East, the Americas, Russia, and Australia, covering three quarters of the world's five continents.

It is understood that since the acquisition of Metz in Germany in 2010, Skyworth Group has rapidly implemented the “Skyworth+Metz” dual-brand strategy in Europe and established a European R&D center. The products are manufactured strictly in accordance with German quality standards and strive to grow into the top three TVs in Europe in five years. The brand, by 2020, will achieve sales of 15 million units and its own brand will account for 50%.

According to the 2016/2017 financial report, Skyworth TV products revenue from overseas markets was HK$8,937 million, accounting for 71.4% of the total turnover in the overseas market, up 49.4% from the previous year, and the performance was growing rapidly; Skyworth TV sold over 6.94 million in overseas markets Taiwan, up 57.5% year-on-year, over-achieving overseas sales targets.

TCL and Skyworth are just a microcosm of the strategic layout of China's color TV giants. From the area of ​​the exhibition and the number of visitors, it can be seen that China’s color TV has become an international power that cannot be ignored. In the future, with “Made in China 2025,” "As well as the benefits of the "One Belt and One Road" policy, China's color TV is even more worth looking forward to tomorrow.

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