Since 2005, four Chinese lighting companies have won China's famous brand products, and in 2006, seven other companies have won this list. In 2007, the lighting product category began to disappear in the catalogue of China's famous brand products. Until June 19, 2008, the provincial-level publicity of China's famous brand products was officially started in 2008, and there was no lighting product category in the product evaluation catalog. Then, why is there no lighting product category in the catalogue of China's famous brand products for two consecutive years? Why did China's Dengwang Foshan Lighting and NVC Lighting not win the title of China's famous brand products? China's famous brand products and Chinese well-known trademarks that are authoritatively recognized by the state. What is the essential difference?
11 lighting companies have won Chinese famous brands
Since 2000, China has implemented a brand-name strategy. In the past eight years, it has recognized nearly 2,000 Chinese famous brand products (the review activities are underway in 2008, and the participating companies are currently being announced). Since 2005, the State Administration of Quality Supervision has launched China's world famous brand products, aiming to increase the international competitiveness of Chinese products. Up to now, China has 10 Chinese world famous brand products.
China's famous brand products as a national-level product quality honor, the lighting industry achieved zero breakthrough in 2005, Shanghai Dongsheng Electronics, Zhongshan Weilai Lighting, Ningbo Jieyousheng Lighting, Ningbo Liaoyuan Lighting, the first batch of four companies won the lighting industry in China Brand name product. In 2006, Zhejiang Sunshine, Jiangsu Honglian, Zhongshan Huayi Lighting, Guangdong Op Lighting, Guangzhou Jiufo Electric Co., Ltd., Guangdong Dongsong Sanxiong Electric Co., Ltd. won the China Famous Brand Products, Zhejiang Sunshine Group Co., Ltd. The fluorescent lamp products of Xiamen Tongshida Lighting Co., Ltd. won the famous brand products in China. Up to now, 11 companies in the lighting industry have won Chinese famous brand products.
The Yangtze River Delta has a stronger brand awareness than the Pearl River Delta
According to the relevant information of China Famous Brand Network, in the catalogue of China's famous brand products evaluation in 2007, the relevant product categories of the lighting industry were not included. In 2008, the catalogue of China's famous brand products being publicized, and among the participating companies that were being publicized, there were no lighting companies and product categories other than 7 electrician companies (electrical accessories products: fixed switches and sockets). In response to this situation, the relevant person in charge of the Guangdong Provincial Bureau of Quality and Technical Supervision said that the determination of the catalogue of China's famous brand products is determined by the State Administration of Quality and Technical Supervision according to the market concentration, distribution, product quality level and market development prospects of the products declared in the current year. Investigate the opinions of relevant industry associations, and in principle recommend products within the scope of the “Guidance Catalogue†of the State Administration of Quality Supervision in 2008. For products that have not been evaluated in the 2007 Guidance Catalogue, conditions that are mature may also serve as a suggested list. All industries can be combined with the actual needs of industrial development, and under the premise of ensuring that the "Guidance Catalogue" is balanced in each year and the total amount does not increase, the overall assessment will be finalized. This year's product evaluation catalogue is more inclined to energy conservation and environmental protection and Olympic-related product categories.
In this way, factors that can affect whether lighting products appear in the product evaluation catalogue, in addition to the product quality level, market prospects, product concentration and distribution, are mainly reflected in the following three aspects: First, the State Administration of Quality Supervision The annual "Guidance Catalogue", followed by the relevant industry associations' comments, and then the company's review opinions. After the evaluation of lighting products for two consecutive years in 2005 and 2006, in the case of ensuring that the "Guidance Catalogue" is balanced in each year and the total amount is not increased, the lighting product category has not been included in the past two years. Consideration.
In addition, from the distribution of the seven electrician companies participating in this year, the Yangtze River Delta region has more than the Pearl River Delta region. In the Pearl River Delta region, only TCL-Rogrange International Electric (Huizhou) Co., Ltd., the remaining six are located in the Yangtze River Delta region, including Hangzhou Hongyan Electric Co., Ltd., Cixi Bull Electric Co., Ltd., Zhengtai Group Co., Ltd., Cixi Winter Palace Electric Appliance Co., Ltd., Ningbo Kaifeng Electric Co., Ltd., Feidiao Electric Group Co., Ltd. Moreover, the product categories of all participating companies are mainly concentrated on fixed switches and sockets for electrical accessories.
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