Since 2007, the color TV market, which has been dominated by CRT (CRT) TV, has begun to show a “turning pointâ€. LCD TVs with thin and stylish appearance and large screen size have banned the dominant position of traditional CRT TVs with strong posture, and have been handed over to Chinese color TV companies. A good sales transcript, which seems to have completed the gorgeous turn of the color TV industry. However, with the gradual rationality of consumers, LCD TVs have encountered bottlenecks due to the shortcomings of motion image blur. Fortunately, at the FPD China exhibition held in March this year, LG Display and the seven major machine manufacturers at home and abroad strongly launched the IPS hard-screen 240Hz display technology, which completely solved the problem of dynamic tailing, for LCD TV. The development has brought new vitality.
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Perfect integration of CRT and LCD advantages to achieve dynamic picture HD display
LG Display technicians told reporters that although the traditional CRT TV is cumbersome and the static picture is not clear enough, its performance on dynamic images has always been impossible for LCD TVs to catch up with. In the face of consumers who like to watch action movies and use TV to play fast-resisting games, LCD TVs are often unable to do so. Serious tailing and afterimages make consumers happy.
IPS hard-screen 240Hz technology completely solves the problem of LCD TV dynamic picture tailing, mainly because it creatively combines the advantages of CRT technology, and raises the refresh rate of LCD TV to 240Hz. We all know that TV uses continuous picture conversion to achieve the reproduction of moving scenes. The fewer the pictures, the more the moving pictures jump, the more pictures, the closer the moving scene is to the real world. IPS hard-screen 240Hz technology combines the advantages of frame-interpolation technology and scanning backlight technology to increase the playback speed of LCD TVs to 240 frames in one second, which greatly diminishes the image jumping and makes the fast-moving images clearer. Smooth. At the same time, the technology also fully exerts the characteristics of stable, non-flickering and high-definition of LCD TVs, and takes advantage of the fast response of IPS hard screens, so that LCD TVs can also be refreshed at a fast refresh rate of 240 Hz. Guarantee the true clarity of the dynamic picture. Especially when playing sports games and playing competitive games, IPS hard-screen 240Hz technology will bring its "streaming high-definition" features to the extreme, allowing consumers to watch the beautiful scenery, or to see the fast-paced competition. In the game, you can feel the clear, smooth and shocking display. It can be said that the IPS hard-screen 240Hz technology truly realizes a revolutionary breakthrough in image quality clarity.
Create a healthy audiovisual experience for consumers
While displaying high-definition images, IPS hard-screen 240Hz technology also provides consumers with a healthy and environmentally-friendly audio-visual experience. It is reported that this technology simplifies more than 50% of the driving components because it can directly use the 120Hz driver board. The simplification of components not only reduces production costs, but also further reduces the power consumption and heat dissipation of the drive board while reducing radiation. The test report shows that the power consumption is tested under dynamic and all-white screens. Compared with the 240Hz product, the LCD TV with IPS hard screen 240Hz technology has reduced the cumulative power consumption by 6% and the heat dissipation temperature by 7-10 degrees.
From this point of view, users can save a lot of energy consumption while watching the high-quality picture quality of the full HD, which is a two-pronged one. The advantages of low heat dissipation of the new technology also extend the service life of the LCD TV, and there is no problem of screen distortion or rapid aging of the components, and the use is also more secure. Low radiation associated with low energy consumption has changed the image of LCD TV "invisible killer" to protect family members, especially children and the elderly from radiation. Not only that, IPS hard-screen 240Hz technology continues some of the advantages of CRT TV, reducing the flickering of the picture, providing consumers with the most natural and most comfortable picture, is the true "real health" technology.
It can be seen that the IPS hard-screen 240Hz technology not only brings us a perfect visual enjoyment, but also creates a healthy and environmentally friendly green lifestyle. It is reported that at the end of April, LCD TVs using this technology will be listed one after another, which will certainly set off a new round of sales boom.
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