Jointly expanding China's MCU market: Freescale and Zhou Ligong together

It is reported that on December 17, 2012, Beijing, China - Freescale Semiconductor ("Freescale") (NYSE: FSL) and well-known brand in the domestic embedded industry Zhou Ligong SCM Development Co., Ltd. ( “Zhou Ligong MCU” signed the “Connect Partner” project agreement, Zhou Ligong MCU will become one of the strategic partners of Freescale's channel partner project, and Freescale will help Zhou Ligong MCU to its customers. Provide competitive microcontroller products and technical solutions to enable customers to enjoy Freescale's first-class service and technical support.

The partnership with Zhou Ligong microcontroller is part of Freescale's strategy for small and medium customers in the embedded market. Freescale will use Zhou Ligong's commercial channels and customer networks to increase its market share of MCU products. The areas of cooperation between the two parties will include Freescale's MCU products such as the Kinetis MCU and i based on the ARM® core. MX products, as well as Freescale's DSC and S08 MCU products.

Zhou Ligong, Chairman of Zhou Ligong Microcontroller Development Co., Ltd., stated: "On a technical level, Freescale is one of the world's leading semiconductor suppliers and has a rich and diverse portfolio of MCUs. Freescale will use its ARM-based cores. Our excellent MCU products complement our product line and can give our customers more technical choices. We believe that with our investment in applications and R&D, together with the technical support teams formed by the two companies, Promote both sides to further expand the MCU market."

Geoff Lees, Freescale’s senior vice president and general manager of the Microcontroller Division, said: “Zhou Ligong’s deep customer base and years of R&D and marketing experience in China can help us better support the mass market. We expect both parties to Take this opportunity to expand market share and provide customers with more MCU solutions and technical support.”