In 2017, foreign giants such as Google, Microsoft, Apple, Qualcomm and others have formed the core algorithm, SDK and hardware layout of AR. The domestic BAT has also completed the layout of AR core algorithm and SDK; 0glass CEO Su Bo judges: 2018 will be AR In the first year of application, 2020 will be the first year of the full outbreak of AR B, and 2025 will be the first year of the full explosion of AR C. The emergence of revolutionary hardware, innovative application support, and the advent of AR's dramatic transformation are coming.
This disruptive technology is moving into business, providing new high-tech and productivity tools for games, entertainment, marketing, education, industrial maintenance, and smart manufacturing. However, the development of AR technology is still in the early stage, which is equivalent to the stage of computer in the early 1980s. In the era of mobile phone big brothers, there are still some misunderstandings about AR.
misunderstanding
1
Mix AR with VR
AR and VR are two different technologies that are much larger than the same point, and the application will be completely different. AR is a fusion of virtual world and real world, while VR is completely virtual world. When the AR's viewing angle is popularized above 90 degrees, a set of AR glasses will be switched between AR and VR modes, which means that AR glasses can be fully compatible with VR helmets.
misunderstanding
2
AR carrier is AR glasses, VR carrier is VR helmet
AR has many carriers, and AR glasses are the best carrier for future AR, perhaps five years later. The best carrier for the current AR must be a mobile phone and a tablet. There is also a large screen AR for marketing and exhibitions. Similarly, the best carrier for VR in the future must be AR glasses or MR glasses. Now VR helmets can't solve the problem of vertigo, comfort problems. When you are in the space of 6-sided projection, it is actually VR. PC can increase the lumens of the projector. Creating an immersive environment is also a form of VR.
misunderstanding
3
AR technology can solve all aspects of life and work
The invention of a new technology is based on the development logic of military applications, industrial applications, commercial offices, and consumer products. Computers are like this, and mobile phones are like this. . . Then the current AR technology is equivalent to the level of the computer in the early 1980s, and is still in the stage of military and industrial applications. For example, Shenzhen Augmented Reality Technology Co., Ltd. applied its 0glass AR smart glasses to the inspection of electric equipment and automobiles. Assembly and maintenance solves the painful problem that IT and Internet technologies in the industrial field are difficult to extend to industrial workers. For example, computers in the 1970s and 1980s solved the problem of inefficient manual calculation. It takes a long time for AR technology to integrate into our work and life just like today's mobile phones.
misunderstanding
4
The potential of AR has all been discovered by us.
Relatively speaking, AR is now at the beginning of its life cycle. Until developers have developed thousands of AR applications and millions of end users, even with a different view of AR, people can master this mature third-generation hardware technology, so that we can understand The true ability of AR.
misunderstanding
5
AR is an enhanced version of VR
The confusion between AR and VR is probably the most difficult problem in the industry today. There are always people who think that the two technologies are interchangeable.
In fact, AR connects users to the real world, while VR allows users to completely immerse themselves in an independent artificial world. Well-running AR technology can help users interact more effectively with others and with the world.
misunderstanding
6
AR will contribute to an increasingly isolated society among human beings
In fact, AR aims to integrate computer-generated images with images that the user sees with the naked eye. AR is not cut off from the real world, but helps users to better integrate with the real world.
For example, the emerging technology of the car, the built-in AR device projects the navigation system information into the driver's field of vision, but does not hinder their driving vision and operation.
misunderstanding
7
AR is just a new medium that will serve advertising and marketing.
AR can tailor content to each user. At first, AR was used as a new business productivity tool, and advertising was hard to make an impact. Subsequently, AR will be brought into the consumer entertainment environment, which means that some consumers will choose an AR experience with advertising but low cost, but other consumers will still choose a quality ad-free AR environment.
misunderstanding
8
AR simply rebuilds existing computer systems in a 3D environment
The use of AR technology to replace computer operating systems and access tools (such as keyboards, mice, monitors) does happen, and is something that some AR manufacturers and content developers are exploring. But in the eyes of other companies, AR is a new opportunity for "execution of computing power", allowing computer operations to be applied to the human mind and to naturally extend the world for us to experience.
misunderstanding
9
The focus of AR development is a new generation of entertainment and games
This misunderstanding began with the original application of AR - a game like Pokemon Go. This hot 2016 game has made millions of users know about AR technology, which is both good and bad. In fact, in the next three to five years, AR hardware and software will focus on business and professional areas, with the aim of facilitating communication, enhancing collaboration, and even collaborating on a global scale.
misunderstanding
10
AR is like a CGI (computer composite image) in a movie.
Once, AR hardware developers used film CGI technology to create images similar to those created by AR technology—a whale that crossed the basketball court. This has given the film company an unrealistic fantasy about AR, but it has also disappointed the industry and end users.
In the short term, AR imaging is very popular in commercial and entertainment environments, but in terms of video editing, it is far from the expectations of users. In the long run, AR imaging will increase dramatically until it reaches the same level as computer imaging.
misunderstanding
11
AR will face the same problem as VR - no C-side users
This is really a problem for early VRs, manufacturers have introduced impressive hardware, but applications have been slow to develop. However, AR has learned a lot from VR. All AR hardware market leaders focus on and encourage AR content development to maximize hardware potential. Most companies care about AR's entertainment applications, and others focus on AR's applications in productivity, research, and supply chain industries.
misunderstanding
12
AR is not designed for professional or work environments
This misunderstanding stems from the role of AR in the work environment. Some people think that AR is related to gestures in the workplace, but it is not. Because its visual focus can combine computer graphics with the real world, AR is used in the workplace to facilitate information transfer, increase productivity, and facilitate one-to-one collaboration.
However, just as previous computers allowed for reorganizing workspaces, AR also encouraged rebuilding the workspace environment with new work integration.
misunderstanding
13
AR is not practical for communication and collaboration in the workspace.
Companies such as Meta and Microsoft have developed hardware and software in the AR space to enhance communication and collaboration between people. 0glass develops industrial grade AR glasses and software designed to increase business productivity. Their vision is to enable users to use 3D digital content, communicate and collaborate, and monitor and evaluate the product development process in real time.
As policymakers, app developers, and early adopters see misunderstandings about AR, 2018 is expected to evolve into the "Year of AR" - enabling AR hardware and software to create productivity together.
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