As a long-term national strategy of China, OFweek Smart Home Network News has accelerated the implementation of the "Belt and Road Initiative" and gradually took root and blossomed in relevant countries around the world. It will help Chinese home appliance companies trapped in quagmire and swampy lands reach a bottom. Inject new power: point out ways, provide platforms, and give momentum.
As a new round of globalization strategy initiated and promoted by China, the "Belt and Road" national strategy has been proposed for four years, and the success of the "Belt and Road" international cooperation summit forum has been held so that the operating performance of Chinese home appliance companies bottoming out has bottomed out. Just around the corner. Because, for the transformation and transformation of home appliances companies, in addition to the need for sufficient time to precipitate, it also requires the accurate grasp of external opportunities.
At present, the Belt and Road initiative mainly refers to the “Silk Road Economic Belt†and “21st Century Maritime Silk Roadâ€. From the time it was put forward to implementation, four years ago, the current project of linking up with China’s “Belt and Road†national strategy includes Russia’s Eurasian Economic Union, ASEAN’s Master Plan for Interconnection, Kazakhstan’s “Bright Roadâ€, and Turkey’s “Middle The “Development Road†proposed by Mongolia, the “Two Corridors and One Circle†proposed by Vietnam, the “Northern England Economic Center†proposed by Britain, the “Amber Road†proposed by Poland, and the Chinese with Laos, Cambodia, and Hungary The planning and docking work of other countries is also fully carried out. At the same time, China has also signed cooperation agreements with more than 40 countries and international organizations.
At present, China’s domestic home appliance market and commercial competition have already fallen into a long-winded channel, and will be in the “stock market†competition in the short to medium term. All home appliance companies either obtain growth through elimination of peers or adopt “external expansion†to find breakthroughs and growth points from the external market. The current "Belt and Road" national strategy has been thrown out. From the country's coverage, the influence of the industry, and the degree of economic integration, it can be said that home appliance companies have a new arena where they can put on a new stage and seek development.
At the same time, from the perspective of the original intention of the “One Belt and One Road†national strategy, it is not a new round of internationalization that seeks incremental, but a truly new globalization strategy that will achieve global integration and create a win-win situation. First of all, China is not pursuing unilateral profits, but multilateral win-wins. Second, China hopes not to transfer excess production capacity externally, but to win a win-win cooperation between Chinese and foreign manufacturing capacity and export Chinese manufacturing systems, methods and means, and local The country’s resources, manpower, and industries are connected; moreover, it is not just the pursuit of a simple go-to, but also the pursuit of introduction and the achievement of a win-win situation between China and the rest of the world.
Therefore, for China's home appliance companies, the implementation and promotion of the “Belt and Road†national strategy is not just a matter of simply participating in overseas market business opportunities, but also taking overseas markets such as Europe and the United States as the second and third Chinese market. , to achieve continued growth in revenues and profits; but to encourage more Chinese companies to go global, take the initiative to embrace the world, integrate the world's top resources, including technology, talent, and wisdom, docking, standing on the world stage to reshape The new strength of Chinese companies.
Therefore, for Chinese home appliance companies, we must strategically attach importance to the development space and business opportunities brought by the “Belt and Road Initiative.†From a strategic point of view, we must actively participate in and leverage on this round of national policy dividends to obtain a new one. The support points and business points for the development of rounds of rebound; from the breakthrough, we must change the unilateral expansion of internationalization in the past, but we must look at the integration of resources in the global market.
Strategically, Chinese home appliance companies must realize that they must adhere to the strategy of “Going out of the market, going out of the team†and “Taking talents in and introducing ideas†to create a synergy and win-win strategy so that they can give Chinese home appliance companies new global competitiveness. There is a bottoming out in market operations that hope to achieve business performance. We must have a global awareness of business layout, not just simple overseas speculation.
In terms of strategy, we must firmly grasp China's manufacturing of this aorta, and we must fully promote the joint production of resources and a win-win situation. China’s home appliances have now become the manufacturing center and innovation center of the world’s home appliances. They have the ability and resources to participate in the competition and discourse power of overseas markets. For home appliance companies, it is necessary to jump out of the past to face the global market based on a Chinese manufacturing center, but to truly build on the established system manufacturing and innovation capabilities, build multiple manufacturing centers and foundations globally, and achieve capacity building and capacity building in China. The output will further launch the business cards of Chinese home appliances manufacturing in the world and give them new gold content.
In terms of breakthroughs, we must use the “One Belt and One Road†policy to enhance our ability for independent innovation. Innovation is the soul and root. For Chinese home appliance companies, only by taking the road of independent innovation can we have the conditions and ability to participate in the global market competition. Whether it is capital mergers and acquisitions, high salaries, or the establishment of overseas R&D centers, the key is to have the ability to innovate and define itself on products.
Finally, we would also like to remind all home appliance manufacturers that the “Belt and Road†national strategy is not the exclusive bonus of a few large companies and large businesses, but a policy bonus that all home appliance manufacturers can participate in and share. The key lies in whether the home appliance manufacturers can find their own living space and competitive opportunities.
For all household appliances, taking advantage of the “Belt and Road†national strategy is not simply going overseas to find a market and gaining growth momentum, but it must really take root in all markets, not only to go out and realize cooperation in production capacity, but also to seek capacity building from the past. In the future, we will export the advantages of China's home appliance manufacturing industry to relevant countries. We must also bring in and achieve technological synergies, integrate global technical personnel, and innovate resources to achieve full-scale integration.
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