ã€Global Network Technology Report】 Foreign media reported that on Monday, Qualcomm launched a counterattack in a legal dispute with Apple, saying that Apple's supporters tried to mislead the trade regulator.
It is reported that at the beginning of this month, the contradictions between Qualcomm and Apple have escalated. Qualcomm demanded that the US International Trade Commission prohibit Apple from importing non-Qualcomm chips into the United States, which triggered a strong dissatisfaction with the technology industry.
Last week, the “Computer and Communications Industry Associationâ€, a lobby group representing Google, Amazon, Microsoft, and Facebook, stated that the ban on Apple’s import of Intel’s iPhones will have a significant impact on the supply of mobile phones and harm consumers’ interests.
In addition, Qualcomm’s competitor Intel in the communications chip field also bombarded Qualcomm for the first time. Intel told the US International Trade Commission (ITC) that Qualcomm is levying 5 times the patent fee and cut prices to sell mobile chip products. This is actually a "derivational battlefield" between Qualcomm and Apple's patent warfare. Qualcomm had requested ITC (United States International Trade Commission) to prohibit iPhone sales in the US market a few days ago. Intel, as a supplier of iPhone modems, has "floated it" to Qualcomm.
Intel believes that the purpose of Qualcomm suing Apple is to suppress Intel and monopolize the supply of Apple's baseband processors.
It is understood that the new iPhone's LTE baseband processor is provided by Intel. This case has also become more complicated because of Intel's accession. Qualcomm sued Intel for the illegal use of their patents, and claimed that they had confirmed that in order to maintain consistent iPhone performance, they deliberately "slow down" Qualcomm's baseband processors in some products to match Intel's baseband processors.
On Monday, Qualcomm also responded to these public organizations that have publicly expressed solidarity with Apple. They believe that they are united to mislead government regulators.
Qualcomm explained that after asking the government to ban the import of Apple's mobile phones, the purpose was not to target Intel's communications chips (Apple's mobile phones were introduced last year, and some used Intel's baseband processors). Instead, Intel's chip-related patents infringed Qualcomm's patents. problem.
Qualcomm said that the ban on imports of Apple's mobile phones will not affect the long-term competition in the chip market, "as long as it does not infringe Qualcomm's patents, Apple can purchase any LTE baseband processor on the market."
For the ace battle, foreign media pointed out that in the global smartphone market growth stagnant and increasingly competitive situation, Qualcomm's patent licensing business has made its overall profit is much higher than that of Apple Inc. How Apple will be willing to rise Revolt.
It is reported that in the past five fiscal years, Qualcomm has converted the 37 billion U.S. dollars of authorized business revenue into 32 billion U.S. dollars in pretax profits. In other words, Qualcomm's authorized business has a gross profit margin of 61%, and market research firm Canaccord Genuity analyst McClery estimates that its gross profit margin will further expand. Here we must mention that the so-called gross profit rate refers to the proportion of residual income after deduction of production costs.
In contrast, Apple and Samsung had a gross margin of only 39% in the latest fiscal year. Analysts expect that the gross margin will continue to narrow in 2017. It should be noted that in fiscal 2016, only Apple and Samsung contributed 40% of the $23.5 billion in revenue generated by Qualcomm, and the patent licensing business also accounted for the majority of Qualcomm's pre-tax profits.
According to data released by market research firm IDC, the total sales of smart machines in the world in 2016 was 1.47 billion units, which was an increase of only 2.3% from the 2015 mobile phone shipments. In the second quarter of 2015, global mobile phone shipments also maintained a double-digit growth rate of 11.6%.
The growth of the smart phone industry has slowed down and the competition has become increasingly fierce. Apple chose to suddenly go to Qualcomm at this time, and Qualcomm counterclaimed Apple's ruthless and unreasonable trouble, in the final analysis quality is competing for mobile phone profits.
Due to Apple's inability to design a baseband processor, all iPhones have historically used Qualcomm's baseband, but in order to avoid absolute control of Qualcomm, Apple began purchasing Intel's baseband processors last year. Due to the poor communication performance of Intel chips, Apple even did not hesitate to restrict the performance of all mobile phones, such as speed, to help cover up the shortage of Intel chips.
In a paper submitted on Monday, Qualcomm said that the import ban it sought was not for Intel chips, but the patented technology of Intel chips in the current iPhone. Qualcomm believes that this ban will not affect competition in the long run. "Apple can purchase and use any LTE baseband chip as long as it does not infringe Qualcomm's patent rights."
However, on the other hand, in fact, the interests are mutual. Qualcomm's core position in the field of communications is currently unshakeable. Even on the newly released iphone7 last year, Apple handed half of its chip business to Qualcomm’s rival Intel. In order to avoid paying high royalties, he did not and could not abandon Qualcomm’s chips. Qualcomm’s current counter-claims “have not fully used Qualcomm modem chips in their iPhone 7 handsets. Reduce the performance of Qualcomm's baseband chips to match the performance of Intel's baseband chips. "If you disregard it entirely, it will only lead to more intense patent litigation.
According to industry insiders, Qualcomm counterclaimed Apple on the one hand, hoping to sign a patent licensing agreement directly with Apple. On the other hand, it hoped that Apple would return to the negotiating table as soon as possible to solve the problem.
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