Shandong LED market is fiercely competitive, but there are not many LED manufacturers in the Linyi lighting market. During the visit, the reporter learned that most of the dealers are optimistic about the vast market of LEDs, but they are worried about the confusion of the LED market and the price war.
LED is widely used and the market is broad
Ms. Wang, general manager of Linyi Jinyang Lighting, believes that although LED has developed over the years, it is still a new technology in the field of lighting. With the rapid development of LED technology, especially in the environment where the world energy conservation has become a trend, LED will have a wider market and the future LED market will have a lot to do, especially white LED will be widely used, and will gradually enter the home lighting field. At present, the LED light source used in the home is soft light emitted during leisure, which just makes up for the lack of light, saves electricity and is beautiful and durable, which is in line with the needs of consumers. In addition to the increase in demand for LEDs in ordinary households, the demand for lighting projects has also increased. We have a client in Northern Jiangsu who has done more than 100,000 projects in a month. Therefore, I think the Shandong LED market is still quite promising.
Low-cost competition disrupts the LED market
Ms. Li Danfeng of Linyi Dachang Lighting Appliance Co., Ltd. believes that although there are not many professional LED manufacturers in Linyi market, the competition among them is also very fierce. Especially the low-price competition has disrupted the market. Many Chinese people have simple consumption concepts. Price is still an important reference factor. Especially in the case of small differences in product appearance, price has become the most direct factor affecting consumers, so products with low prices are more likely to go. At present, in the lighting industry, the concept of consumers is still vague, they do not understand the structure of the product, and do not understand the state of the industry. Therefore, some dealers prefer to wholesale low-priced products, which can make more profits. Now, the influence of brand and quality is far less tempting than low prices. Therefore, low-cost competition has had a big impact on the entire Shandong LED market. Although it is a low season, the demand for lighting projects in many cities is rising, and the quality requirements for products are relatively high. Because our agent is a well-known brand in China, we have customers in Shandong, Hubei, Anhui and Henan. We also received a lot of projects, so even in the off-season we did a good job. However, if the market continues to be so chaotic, not only will our business become more and more difficult, but it will also seriously affect the development of the entire LED industry.
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