Sony does not push smart TV

In addition to television, the entire household appliance industry will develop in the direction of intelligence. For example, washing machines, air conditioners, and refrigerators have already had related smart products on the market. Under this trend, why does Sony still insist on its own non-smart TVs? What about products?

Sony has always insisted on launching non-smart TV products

Although the performance of Japanese companies in software design is not very prominent, companies such as Sharp and Panasonic have already launched their smart TV products and have a good market response. In addition, Sony has paid great attention to the research and development of smart phones and tablet PCs in recent years. Sony has optimized the Android system in these two types of products very well. Therefore, Sony is fully capable of making smart TVs technically speaking.

Non-smart TVs are also fully functional

However, we have noticed that although current smart TVs have very powerful scalability and can download rich third-party applications, for the average consumer, they use the most functions still to watch online video and do simple tasks. Casual games, etc., do not have such a high demand for extensibility.

Non-smart TV has provided online video viewing capabilities

Since the actual needs of consumers are still very limited, even non-smart TVs, providing consumers with some of the most commonly used functions can basically meet their needs. So we can see that Sony's recently announced new LCD TVs have added web video viewing, basic SNS, maps, news client and other applications, as well as some casual gaming features, and also provide a simple Opear TV Store store. To download a simple program that allows users to experience the functionality of smart TVs on non-smart TVs.

Even if it is a non-intelligent system, Sony still provides a similar operating experience

In addition to providing a variety of demands for consumers as far as possible in terms of functionality, we also saw in Sony's new TV that its user interface also draws on the current multi-tab mode of smart TVs, allowing them to experience practical experience. It is also consistent with the smart TV, and its entire system can also be upgraded and updated. It can be said that although Sony did not launch smart TV products, it reached the level of smart TVs in terms of operation methods, experience, and versatility and even scalability. Because its system is closed, it is superior to smart TV products in terms of security. In this way, "intelligence" is only a sign of propaganda, while giving consumers the same. The same content, so that "smart" is not so important.

Interaction with smart products can solve most problems

In addition, we can note that whether smart phones, tablets, or LCD TVs in Sony have joined the smart connection function, its main role is to push the video and game screens in mobile phones and tablet computers synchronously and wirelessly to large-screen televisions. After all, watching movies and playing games on the big screen of TV can get better visual senses, and this connection setting is only for Sony's own products.

Sony TV products have WiFi transmission capabilities

If you need to use third-party games or other applications, Sony hopes that users will use such wireless connectivity to achieve, not the LCD TV itself. After all, current smart TVs are far less convenient to operate than on mobile phones, and the quality and operating experience of third-party applications developed for smart TV systems are not particularly satisfactory. If they are used in mobile phones or tablets, they will be used as simple TVs. The display device as an output tool, the actual experience will be better.

Sony smartphones have built-in multi-screen interactive features that allow faster connection to Sony TVs

For Sony, this mode of operation will also increase sales of its own mobile phones and tablet computers to a certain extent, and will form a good interactive ecosystem of several major Sony products. In the past, this bundled marketing strategy has been seen many times by Sony, such as the memory stick bundled with digital cameras and laptops, and the bundled Walkman portable music player with Sonicstage software. However, for most consumers, the bundled sales approach seems to be overbearing and may be subject to a certain degree of address.

Sony's killer: PS game

Meet most of the common features and join the close interaction with their own mobile phones and tablets. Sony also has a killer: PlayStation series game consoles. From the previous generation of home TV game console PS3, Sony has been interested in creating a full range of home entertainment centers, not just games. Whether it is the PS3 or the newly released PS4, the addition of network allows it to provide users with rich online services, including games, information, video, etc., which is equivalent to a high-end network set-top box.

The PS4 console is now more than just a game console.

In terms of games, it is the strength of the PlayStation series. Both in terms of the number of games as well as the quality of the games, they all outperform any one smart TV product on the market. Therefore, when developing LCD TVs, Sony also makes full use of its entire product line. On the advantages, the effective distribution of the functions of different products, and in the aspect of tactics to encourage consumers to purchase their own full range of products in order to obtain a better experience.

The current PS4 game console is more like a high-end network set-top box

From the above introduction, we can see that although Sony's LCD TV products do not have a smart operating system, they can provide the most basic functions and supplement with other products to create a higher living room ecosystem. Therefore, the smart operating system has become a chicken rib in LCD TVs.

The lack of non-smart TV

In spite of this, intelligence is still the trend of the entire flat-panel television industry. Its development pattern is very similar to the competition between smart phones and non-smart phones. The main reason why smart phones were not attractive enough to users is that they are not good enough. And the additional application experience provided by the third-party software is not good, and it is dispensable for most consumers. Only when the Apple iPhone gets a stunning appearance and the popularity of the Android system is widespread, the smart phone is completely in the market. The mainstream, but also for flat-panel TVs.

The mediocrity of APP is a problem that smart TVs need to solve at present

In the above we have already mentioned that although many flat-panel TVs are equipped with smart operating systems, they are not really used by consumers. Although the number of third-party APP applications is numerous, they are frequently used by users. The APP is still relatively small, so non-smart TVs now use living space. In addition, there are some users who are accustomed to buying network set-top boxes. The connection to ordinary TVs can also achieve similar results, and the smart TVs lose their value.

Only non-smart TVs will be eliminated if there are killer products and applications.

However, due to the rapid development and progress of smart TVs and the fierce competition in the entire market, hardware, operating systems, third-party software, etc. are constantly improving, so we believe that the future of smart TVs There will surely be significant improvements, more humanized features, and more powerful as the Internet continues to expand. Non-smart TVs have basically stagnated their development and will not change substantially. When the functions they can provide cannot meet the needs of ordinary consumers, they believe that they will certainly be eliminated as the non-smart phones of the past. However, because we have accumulated rich development experience in mobile phones and tablet PCs, we also believe that Sony will not have technical obstacles when it comes to launching smart TVs.