Living conditions have improved, and buying a house has become a major event in the lives of ordinary people. How can home improvement save? There are lamps in the home decoration, and now the home decoration is becoming more and more fashionable. The lighting and the home decoration have become an important element and have also changed. Therefore, when purchasing lighting, considering the decoration style, the choice of lighting has played a role in improving the taste of home decoration.
For this reason, the sales of lamps and lanterns have soared. With the all-round improvement of urban and rural living conditions in China, the sales of household lamps have risen rapidly. Last year, the sales of household lighting products accounted for 46% of the total sales. How can such a large market be a small retail market? Support the market? Joining a chain with a brand, services, products, resources, and the strength of the design team, will undoubtedly become the first choice for some people to start a business, but the company with such a strength is not everywhere, in which the style of life lighting as a family The national chain enterprise specializing in European lighting products has its outstanding ability in the industry. For this reason, we interviewed Ms. Chen, a franchisee who has embarked on a well-off road with business style lighting.
Reporter: Ms. Chen, when did you want to open a franchise-style luminaire?
Ms. Chen: (laughs) Actually, this is mainly related to the art I have studied. I have always liked the art of European style. That is 04 years, the home room has to be delivered, I have long thought about the style of home improvement, just use the European style, I want to see if there is a lamp that can be assembled with the home. That is as a consumer, I found that each family has several European lights, but none of them specializes in European lamps, and many of the lamps in the lighting store are like the ones made in a mold. There is nothing new and good. At that time, I thought, if there is a shop that can specialize in European lamps, just fine. This may be the original idea of ​​my style of living lighting. (The following, the reporter referred to as "Remember", Ms. Chen is referred to as "Chen")
Reporter: Then how did you know the life style lighting? ?
Chen: It is also a very accidental opportunity to know the style lighting. A friend said that when she was on a business trip to Shandong, she saw a store specializing in European lamps called the style lighting. And her house is about to be completed, and it is being renovated. I saw that the lights in that store are particularly fond of, but not in a city, I feel so sorry.
Reporter: So you have a plan to further understand the style of life lighting?
Chen: This is only one of them. On the other hand, it is my job problem. The salary is OK. It is also the so-called white-collar worker. But I work overtime, the work pressure is very big, and there is no energy to manage the family. Although my husband does not say However, I personally feel that I am so sorry for my husband. If I can open a store of my own, I will control it for a long time, and I don’t have to face such complicated interpersonal affairs every day. I have a lot of benefits for myself. Ha ha!
So I went online to learn about the style lighting, and for the whole afternoon, I checked all the online information about the style lighting in front of the computer. I learned from the Internet that the style lighting is inviting to join, and the lighting inside makes me dazzling. The unique design is rarely seen in the market. In this way, I called the style lighting lighting headquarters.
Soon, a piece of information about life lighting was sent to me. I read through the investment information and corporate magazines of the style lighting, and communicated with the headquarters several times in a row to raise my own questions and concerns. The staff were enthusiastic. Patiently replying to me, the vivid and vivid style of life lighting is full of mind in my mind.
Reporter: Then do you have any concerns?
Chen: Of course, I also have concerns. Although I am optimistic about this industry, I also saw some deceptive franchises from TV. And for unfamiliar industries, whether you can join to succeed can be unknown. However, my friend’s last visit to the style of life store has made me feel more at ease. I learned from the headquarters that there is also a franchise store in Hebei. I also specifically let my relatives in Hebei go to the store. In this way, I am beginning to have confidence in my own road to entrepreneurship.
Reporter: You have to resign when you open a store. On this issue, my husband has not disagreed with you?
Chen: My husband didn't agree at the beginning. My job was very stable. He didn't want me to take this risk. However, by watching the information on the Internet with me, my relatives helped to see the store, my husband’s doubts were dispelled, and I began to support me. So, I chose the base store with the least investment and hired a little girl to be a salesperson. At the beginning of 2006, my own style of life lighting franchise store opened.
Reporter: How is the business after opening?
Chen: The store is not big, but it feels good to people, but in the first few days of business, the business is average. After ten days, I began to worry. I called the special training specialist at the headquarters to instruct the sales specialist to understand the situation on the phone and decide to go to the door. In the next few days, help me put the goods back. Talked to me about how to do publicity and management. Also teach the salesperson how to sell goods, and taught a lot of commodity knowledge.
Later in the day, I asked the salesperson to go to the nearby residential area to issue product color pages, and selected the "Business Daily" in the county to make a print advertisement. Slowly, the number of customers who came here increased. I printed some small ads with stickers on the big items, so the goods in the sale itself became advertisements. In my daily business, I realized that it is especially important to meet customer psychology. Pay attention to timely replenishment and exchange, so as not to delay sales and avoid backlog. In addition, don't think that you have done a chain, you can wait for customers at home, and it is impossible to make money without hard work and flexible management.
Today, more than a year has passed, and my store is already famous in the local area. Think of the uneasiness of the opening ceremony and doubts about your choice. It’s not necessary to think about it now, it’s funny.
Reporter: At the end of our interview, can you talk about your plans for the future?
Chen: I have a lot of thoughts about the future. I want to carry out the business of the style lighting seriously. In the previous paragraph, I have asked the headquarters to upgrade the store. Now there is no pressure. If possible, there is a baby in the golden pig year. It is my biggest plan this year. Ha ha!
Reporter: Then I wish you a healthy baby this year! Thank you for your interview.
Chen: Thank you.
1
For this reason, the sales of lamps and lanterns have soared. With the all-round improvement of urban and rural living conditions in China, the sales of household lamps have risen rapidly. Last year, the sales of household lighting products accounted for 46% of the total sales. How can such a large market be a small retail market? Support the market? Joining a chain with a brand, services, products, resources, and the strength of the design team, will undoubtedly become the first choice for some people to start a business, but the company with such a strength is not everywhere, in which the style of life lighting as a family The national chain enterprise specializing in European lighting products has its outstanding ability in the industry. For this reason, we interviewed Ms. Chen, a franchisee who has embarked on a well-off road with business style lighting.
Reporter: Ms. Chen, when did you want to open a franchise-style luminaire?
Ms. Chen: (laughs) Actually, this is mainly related to the art I have studied. I have always liked the art of European style. That is 04 years, the home room has to be delivered, I have long thought about the style of home improvement, just use the European style, I want to see if there is a lamp that can be assembled with the home. That is as a consumer, I found that each family has several European lights, but none of them specializes in European lamps, and many of the lamps in the lighting store are like the ones made in a mold. There is nothing new and good. At that time, I thought, if there is a shop that can specialize in European lamps, just fine. This may be the original idea of ​​my style of living lighting. (The following, the reporter referred to as "Remember", Ms. Chen is referred to as "Chen")
Reporter: Then how did you know the life style lighting? ?
Chen: It is also a very accidental opportunity to know the style lighting. A friend said that when she was on a business trip to Shandong, she saw a store specializing in European lamps called the style lighting. And her house is about to be completed, and it is being renovated. I saw that the lights in that store are particularly fond of, but not in a city, I feel so sorry.
Reporter: So you have a plan to further understand the style of life lighting?
Chen: This is only one of them. On the other hand, it is my job problem. The salary is OK. It is also the so-called white-collar worker. But I work overtime, the work pressure is very big, and there is no energy to manage the family. Although my husband does not say However, I personally feel that I am so sorry for my husband. If I can open a store of my own, I will control it for a long time, and I don’t have to face such complicated interpersonal affairs every day. I have a lot of benefits for myself. Ha ha!
So I went online to learn about the style lighting, and for the whole afternoon, I checked all the online information about the style lighting in front of the computer. I learned from the Internet that the style lighting is inviting to join, and the lighting inside makes me dazzling. The unique design is rarely seen in the market. In this way, I called the style lighting lighting headquarters.
Soon, a piece of information about life lighting was sent to me. I read through the investment information and corporate magazines of the style lighting, and communicated with the headquarters several times in a row to raise my own questions and concerns. The staff were enthusiastic. Patiently replying to me, the vivid and vivid style of life lighting is full of mind in my mind.
Reporter: Then do you have any concerns?
Chen: Of course, I also have concerns. Although I am optimistic about this industry, I also saw some deceptive franchises from TV. And for unfamiliar industries, whether you can join to succeed can be unknown. However, my friend’s last visit to the style of life store has made me feel more at ease. I learned from the headquarters that there is also a franchise store in Hebei. I also specifically let my relatives in Hebei go to the store. In this way, I am beginning to have confidence in my own road to entrepreneurship.
Reporter: You have to resign when you open a store. On this issue, my husband has not disagreed with you?
Chen: My husband didn't agree at the beginning. My job was very stable. He didn't want me to take this risk. However, by watching the information on the Internet with me, my relatives helped to see the store, my husband’s doubts were dispelled, and I began to support me. So, I chose the base store with the least investment and hired a little girl to be a salesperson. At the beginning of 2006, my own style of life lighting franchise store opened.
Reporter: How is the business after opening?
Chen: The store is not big, but it feels good to people, but in the first few days of business, the business is average. After ten days, I began to worry. I called the special training specialist at the headquarters to instruct the sales specialist to understand the situation on the phone and decide to go to the door. In the next few days, help me put the goods back. Talked to me about how to do publicity and management. Also teach the salesperson how to sell goods, and taught a lot of commodity knowledge.
Later in the day, I asked the salesperson to go to the nearby residential area to issue product color pages, and selected the "Business Daily" in the county to make a print advertisement. Slowly, the number of customers who came here increased. I printed some small ads with stickers on the big items, so the goods in the sale itself became advertisements. In my daily business, I realized that it is especially important to meet customer psychology. Pay attention to timely replenishment and exchange, so as not to delay sales and avoid backlog. In addition, don't think that you have done a chain, you can wait for customers at home, and it is impossible to make money without hard work and flexible management.
Today, more than a year has passed, and my store is already famous in the local area. Think of the uneasiness of the opening ceremony and doubts about your choice. It’s not necessary to think about it now, it’s funny.
Reporter: At the end of our interview, can you talk about your plans for the future?
Chen: I have a lot of thoughts about the future. I want to carry out the business of the style lighting seriously. In the previous paragraph, I have asked the headquarters to upgrade the store. Now there is no pressure. If possible, there is a baby in the golden pig year. It is my biggest plan this year. Ha ha!
Reporter: Then I wish you a healthy baby this year! Thank you for your interview.
Chen: Thank you.
1
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