The current status of the domestic and international mobile phone market in 2017: foreign mobile phone manufacturers have collapsed across the board with only Apple and Samsung shares

The China Information and Communication Research Institute under the Ministry of Industry and Information Technology recently released the “Analysis of the Operation and Development Trends of the Domestic Mobile Phone Market in 2017”, which lists the changes and specific data of the domestic mobile phone market in 2017.

The first is sales data. According to the data of "2017 domestic mobile phone market operation and development trend analysis", in 2017, China's domestic market mobile phone shipments were 491 million units, down 12.3% year-on-year. The rigid wave of equipment upgrades due to the 4G mobile phone upgrade wave retreat and performance improvement has weakened, resulting in the growth of domestic market shipments over the past two years. Especially in the fourth quarter of 2017, shipments fell by more than 20%.

2017 domestic and international mobile phone market status: foreign mobile phone manufacturers collapsed across the board, only Apple and Samsung accounted for 11.2%

Second, from the distribution of domestic and foreign brands, the data of “2017 domestic mobile phone market operation and development trend analysis” shows that in 2017, domestic brand mobile phone shipments reached 436 million units, accounting for 88.8%, occupying an absolute advantage. The foreign mobile phone manufacturers have collapsed across the board, leaving only Apple and Samsung occupy 11.2% of the market.

2017 domestic and international mobile phone market status: foreign mobile phone manufacturers collapsed across the board, only Apple and Samsung accounted for 11.2%

At the same time, the report data shows that in 2017, TOP5 manufacturers accounted for 71.3% of the market share, reflecting the trend of the continued expansion of the head market share of China's mobile phone market. SMEs are facing more severe competitive pressures and their share continues to be squeezed.

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