In the high-end TV war, the OLED camp has won the championship, and the international industry has moved closer to OLED. The quantum dot (QLED) TV that Samsung Electronics pushes belongs to another camp. Now it is alone, and it can only cut prices and seek survival. Let's take a look at the relevant content.
Korean media Investor reported on the 26th that Han Sang-beom, CEO of LG Display (LGD), a Korean panel maker, hinted at the US Consumer Electronics Show (CES) in January that it has signed a new supply agreement for OLED panel companies. Customers increased from 13 to 15.
Han Xiangfan did not disclose the signing industry. Now, one of the industry news is that Hisense, the Chinese TV manufacturer, will produce OLED TV panels for Hisense in the second quarter of this year. Hisense is the global TV four brother, originally focused on liquid crystal (LCD) TV, Samsung QLED TV belongs to the LCD panel, Hisense has previously relied on the QLED camp, now seeing OLED continues to grow, decided to bid, ready to produce OLED TV.
OLED has continued to grow, and Samsung’s 12-year high-end TV hegemon title was forced to give up last year. According to IHSMarkit data, in the fourth quarter of last year, high-end TVs with prices above $2,500 were the first in Sony, the second in LG Electronics, and the third in Samsung.
Samsung's market share has fallen, with total TV sales target of 50 million units from last year, down from 4,100 to 42 million units this year. However, the company intends to focus on high-end QLED TVs. The sales target has increased from 1 million last year to 1.5 million this year, and it is necessary to regain the name of high-end TV leader.
Samsung executives said that QLED prices are lower, image quality is better than OLED, cost-effective. Samsung slashed the QLED TV price in the US market, killing up to 37%. Industry observers say that Samsung has pushed the price of QLED TVs to a lower level than OLED TVs to drive buying.
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