Intelligent robots on the road to the smart road showcase sales to "have temperature"
Consumers experience in the VR interactive area of ​​the Jietu Smart Showroom.
In the lounge, several children are laying blocks and making bursts of laughter; the electronic screen on the wall is broadcasting real-time pictures produced by the manufacturing base; the intelligent robot on the side is answering the questions of the visitors in detail..." It's hard to imagine that this is a 4S shop for a car." Li Xueshuang from Chengdu came to the Jietu Wisdom Show Hall and said with amazement, "Other 4S stores are only suitable for one person, but the family is welcome here."
On May 29th, the first smart exhibition hall of Chery Holdings Jietu settled in Chengdu, marking a solid step in the construction of Jietu channel. The Jietu Smart Showroom has optimized the traditional 4S shop model, which fully reflects the innovative marketing concept of Jietu. It is understood that in 2018, Jietu will plan to build 310 one network, 200 city smart exhibition halls, 200 1.5 nets and 600 second nets, and will achieve more than 1,300 network coverage throughout the year.
In the moment when almost all car companies have put their energy and creativity into models and brands, can the “sales ideas†of Jietu’s alternatives become the way to win the market?
According to Bao Siyu, deputy general manager of Chery Holdings Group and general manager of Jietu, through a series of major initiatives such as experiential marketing, Jietu will make the original cold sales “temperatureâ€. “With the development of technology and the increasing demand for sensory experience by consumers, the auto retail industry is also facing new challenges. It is imperative to establish a competitive and strong interactive car marketing channel. The Jietu Smart Showroom can not only satisfy Customers' demand for spatial visual aesthetics will also drive the development of new retail formats for automobiles through the Internet of Everything."
Different from other traditional 4S shops, “one thousand people side†and “everything around selling carsâ€. The Jietu Smart Exhibition Hall creates the “Travel +†ecosystem through three levels of “contact, experience and sharingâ€. According to Li Xueyong, general manager of Jietu Marketing Center, “Jietu Smart Exhibition Hall is built with the goal of “contact satisfaction of customer pleasure experienceâ€, and its functions mainly focus on 4S shop sales business.â€
Just stepping into the Jietu Smart Showroom, a robot named “Xiaojie†greeted him and greeted the reporter. As an important part of the exhibition “Smart Welcomeâ€, “Xiaojie†can interact with the user's interest and analyze user data through multi-target tracking algorithm to depict the user's portrait. Subsequently, another virtual robot will explain the six-way product to the store consumers, helping users to understand the product selling point, process, configuration parameters and so on.
“Through the Internet thinking and intelligent equipment tools, the Jietu Smart Showroom can bring customers a new car buying experience and provide accurate data analysis for dealers.†When the Jietu robot debuted, Bao Siyu proudly said, “ Using the power of technology, we will solve the painful points of the traditional 4S shop operation process, such as difficulty in staying customers, poor customer experience, unsatisfactory product introduction, inaccurate sales data, and difficult management of the sales process."
In addition to the extensive use of technology products in the construction of the exhibition hall, highlighting the word "wisdom". The Jietu Smart Showroom is also open, social and diverse, with a view to direct communication and communication with consumers.
In the process of car selection, in order to improve efficiency and further enhance the consumer's experience, the Jetway Smart Showroom introduces AR augmented reality, VR virtual reality and somatosensory interaction technology, through simulation of multi-scene real-world driving and 360-degree vehicle decomposition demonstration. In addition, consumers can learn about the manufacturing process and process of the product through the intelligent live broadcast connection to the Jietu intelligent manufacturing base, and keep abreast of the production progress of the car.
More importantly, in order to create a shared circle culture of “Travel +â€, Jietu has united resources platforms such as Fant, Ctrip and Tujia Campsite to transform its role from “seller†to “circle bondâ€. . Bao Siyu believes that the Jietu brand will not only close the distance with consumers, but also become a companion for consumers to travel daily.
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