Global cinema has attracted a lot of attention because of an "Avatar," and there are reports that its ticketing team is comparable to Spring Festival. "Do you see "Avatar"?" It has become a popular opening statement like "Hello."
In the Mainland for 13 days, the box office could easily break 500 million; at the just-concluded 67th Golden Globe Award, the best story and the director's two awards were won; “Dark Knight†earned 1 billion in 7 months, and 3 in “Titanicâ€. Month, "Avatar" took only 17 days. Today, the total box office has reached 1.6 billion US dollars, not far from rewriting Cameron's own record of 1.84 billion.
Fans say it is the most valued science fiction movie, critics say it is an unprecedented visual feast, the filmer said he was absolutely not to miss a dream trip. No matter what you think, Avatar has become a symbol. The hot symbol of the movie industry, a hot trend symbol. Not to mention that it has all the elements of a successful movie. From the point of view of propaganda alone, Avatar is a classic marketing class--
The success of viral marketing There have been several film and television productions that have risen to social phenomena in China, such as the “Longing†that triggered an all-or-nothing year, such as the “Titanic†that set off a romantic frenzy.
Cameron is a director who is good at creating miracles. The works of "Terminator" and "Titanic" and his name are all well-known. I want to say that Cameron is a marketing expert.
"World's box-office myth "Titanic" Cameron had a sword in 14 years" and once this topic was announced, it immediately led to overwhelming discussions. Deferred release, early ticket sales, full field games, hard-to-find one-of-a-kind ticket... appetite for the audience. The 3D and IMAX effects of the match, the wonderful pictures, the price of tickets against the market, the number of box offices around the world... The heated audience forum, the media voluntarily joined in magnified this event, regardless of praise or criticism, anyway, not to go The cinema is not fashionable when it comes to personal experience.
A source of dissemination, so that information quickly spread, like a virus, all-pervasive, this is the essence of viral marketing. This is the most effective means of detonating new products. Just like the cat licorice kerchief Chengdu listed, kites, roller skating, peach festival, concerned about the hot word of mouth, "there is pressure to call the cat pheasant" has become a popular slogan in the streets and streets, cats and crickets Chengdu perfect start.
The temptation of high-tech marketing, Cameron, said that "the era of three-dimensional film has arrived." This statement is highly inflammatory and attractive.
"New movie New World", in front of the IMAX theater, "Avatar" poster on the impressively written these six words. Some people say that the use of 3DMAX is to bring viewers back to the cinema. “Avatar†is a perfect user of this technology. Although it is not the originator, it can definitely be called a godfather.
Sony, Panasonic, IMAX, Microsoft, Adobe and other well-known companies to join, "Avatar" gathers almost all of the advanced technology: three-dimensional modeling, digital high-definition, high-speed photography, virtual video, image rendering and synthesis and so on. The 160-minute "Avatar" consumes an average of 40,000 man-hours per frame, 60% of the content is synthesized by CG, and 40% is performed by an actor. Post-production time and cost account for more than 70% of the entire film. The temptation of high-tech suspense, if not witnessed can not imagine its beauty and spectacular, watching movie crowds.
Finding a point that best embodies the advantages of the product and maximizing it - focusing is the most penetrating power: just like Shuijingfang, a "well" is doing enough status, just like Jinmailan pushes the "ball" surface, the word The value of money.
The power of influence marketing influences influential people and is a classic in communication.
The appeal and influence of opinion leaders should not be underestimated.
“Avatar†has absolutely done its best: the gold medal combination James Cameron in the history of cinema and the Oscar bonus card producer Jon Randal. This starting point makes the audience full of expectations.
The director Steven Soderberger calls it a "landmark movie"; the "Digital Transformer" director Michael Bay's DigitalDo-main assists Cameron to complete the effects of micronization; the famous director Steven Spielberg, Peter Jackson watched during the filming. "Avatar" even convinced Chinese filmmakers who have always been high profile: Director Feng Xiaogang praised the film very well; Han Han, who gave a critical impression, gave the film a very tense. The director Lu Chuan later said that it was the ultimate defeat of Chinese filmmakers; director Agan said it's CGI technology can only let us look overseas ......
Well-known directors have said good things. After being magnified by the media, people feel that they can't be ignored. This is the real appetite.
3.0 Two days before the outbreak of marketing saw netizens sighed, saying that watching Avatar, suddenly felt that three shots of 70 pieces was sent to the embarrassment. Although there was some regret in the audience, they had to admit the power of this nuclear bomb-rated film. Cameron is well aware of the essence of 3.0 marketing, entertainment, interaction, news, digitalization, and all-round new media.
Times, the Daily Telegraph, and other well-known media reports, cinema publicity, street sign advertising, websites, forums, blogs, microblogging everywhere filled with news of Avatar, "Avatar" movie-intensive on-line popularity.
Cameron is very good at creating topics: the opening of the World Climate Conference in Copenhagen on the eve of the release of the film is simply the warming-up of Avatar; the “film landscape prototype taken from Huangshan Mountain in China†has attracted the site dispute in Zhangjiajie, Huangshan; What is worse, a netizen actually associates Avatar with "violence and demolition," and his imagination is absolutely abundant.
In addition to the spread of the film, the development of resources outside of the film is also in place: "Avatar" facial expression simulator, sci-fi action game "Avatar" and the movie with the same name for sale, in early 2010, McDonald's launched 6 models Avatar toys ... ...
The basic function of a movie is entertainment. Interaction, entertainment, and media of all resources are the wisdom of Marketing 3.0 and the success of Cameron.
Of course, if you just rely on these, "Avatar" is not likely to get such a high rating. This "dream" movie features the Na’vi language written by a professor at the University of Southern California, the plant details depicted by the director of the Department of Botany at the University of California, and the atmospheric density of Pandora designed by astrophysicists, music professors, and archeologists. And three-ordered, interracial music... A 350-page "Pandora Encyclopedia" makes everyone wonder.
I think this kind of rigorous pursuit of the product's "perfect" quality is more worthy of the Chinese filmmakers, even our marketers, and our entrepreneurs will think hard.
In the Mainland for 13 days, the box office could easily break 500 million; at the just-concluded 67th Golden Globe Award, the best story and the director's two awards were won; “Dark Knight†earned 1 billion in 7 months, and 3 in “Titanicâ€. Month, "Avatar" took only 17 days. Today, the total box office has reached 1.6 billion US dollars, not far from rewriting Cameron's own record of 1.84 billion.
Fans say it is the most valued science fiction movie, critics say it is an unprecedented visual feast, the filmer said he was absolutely not to miss a dream trip. No matter what you think, Avatar has become a symbol. The hot symbol of the movie industry, a hot trend symbol. Not to mention that it has all the elements of a successful movie. From the point of view of propaganda alone, Avatar is a classic marketing class--
The success of viral marketing There have been several film and television productions that have risen to social phenomena in China, such as the “Longing†that triggered an all-or-nothing year, such as the “Titanic†that set off a romantic frenzy.
Cameron is a director who is good at creating miracles. The works of "Terminator" and "Titanic" and his name are all well-known. I want to say that Cameron is a marketing expert.
"World's box-office myth "Titanic" Cameron had a sword in 14 years" and once this topic was announced, it immediately led to overwhelming discussions. Deferred release, early ticket sales, full field games, hard-to-find one-of-a-kind ticket... appetite for the audience. The 3D and IMAX effects of the match, the wonderful pictures, the price of tickets against the market, the number of box offices around the world... The heated audience forum, the media voluntarily joined in magnified this event, regardless of praise or criticism, anyway, not to go The cinema is not fashionable when it comes to personal experience.
A source of dissemination, so that information quickly spread, like a virus, all-pervasive, this is the essence of viral marketing. This is the most effective means of detonating new products. Just like the cat licorice kerchief Chengdu listed, kites, roller skating, peach festival, concerned about the hot word of mouth, "there is pressure to call the cat pheasant" has become a popular slogan in the streets and streets, cats and crickets Chengdu perfect start.
The temptation of high-tech marketing, Cameron, said that "the era of three-dimensional film has arrived." This statement is highly inflammatory and attractive.
"New movie New World", in front of the IMAX theater, "Avatar" poster on the impressively written these six words. Some people say that the use of 3DMAX is to bring viewers back to the cinema. “Avatar†is a perfect user of this technology. Although it is not the originator, it can definitely be called a godfather.
Sony, Panasonic, IMAX, Microsoft, Adobe and other well-known companies to join, "Avatar" gathers almost all of the advanced technology: three-dimensional modeling, digital high-definition, high-speed photography, virtual video, image rendering and synthesis and so on. The 160-minute "Avatar" consumes an average of 40,000 man-hours per frame, 60% of the content is synthesized by CG, and 40% is performed by an actor. Post-production time and cost account for more than 70% of the entire film. The temptation of high-tech suspense, if not witnessed can not imagine its beauty and spectacular, watching movie crowds.
Finding a point that best embodies the advantages of the product and maximizing it - focusing is the most penetrating power: just like Shuijingfang, a "well" is doing enough status, just like Jinmailan pushes the "ball" surface, the word The value of money.
The power of influence marketing influences influential people and is a classic in communication.
The appeal and influence of opinion leaders should not be underestimated.
“Avatar†has absolutely done its best: the gold medal combination James Cameron in the history of cinema and the Oscar bonus card producer Jon Randal. This starting point makes the audience full of expectations.
The director Steven Soderberger calls it a "landmark movie"; the "Digital Transformer" director Michael Bay's DigitalDo-main assists Cameron to complete the effects of micronization; the famous director Steven Spielberg, Peter Jackson watched during the filming. "Avatar" even convinced Chinese filmmakers who have always been high profile: Director Feng Xiaogang praised the film very well; Han Han, who gave a critical impression, gave the film a very tense. The director Lu Chuan later said that it was the ultimate defeat of Chinese filmmakers; director Agan said it's CGI technology can only let us look overseas ......
Well-known directors have said good things. After being magnified by the media, people feel that they can't be ignored. This is the real appetite.
3.0 Two days before the outbreak of marketing saw netizens sighed, saying that watching Avatar, suddenly felt that three shots of 70 pieces was sent to the embarrassment. Although there was some regret in the audience, they had to admit the power of this nuclear bomb-rated film. Cameron is well aware of the essence of 3.0 marketing, entertainment, interaction, news, digitalization, and all-round new media.
Times, the Daily Telegraph, and other well-known media reports, cinema publicity, street sign advertising, websites, forums, blogs, microblogging everywhere filled with news of Avatar, "Avatar" movie-intensive on-line popularity.
Cameron is very good at creating topics: the opening of the World Climate Conference in Copenhagen on the eve of the release of the film is simply the warming-up of Avatar; the “film landscape prototype taken from Huangshan Mountain in China†has attracted the site dispute in Zhangjiajie, Huangshan; What is worse, a netizen actually associates Avatar with "violence and demolition," and his imagination is absolutely abundant.
In addition to the spread of the film, the development of resources outside of the film is also in place: "Avatar" facial expression simulator, sci-fi action game "Avatar" and the movie with the same name for sale, in early 2010, McDonald's launched 6 models Avatar toys ... ...
The basic function of a movie is entertainment. Interaction, entertainment, and media of all resources are the wisdom of Marketing 3.0 and the success of Cameron.
Of course, if you just rely on these, "Avatar" is not likely to get such a high rating. This "dream" movie features the Na’vi language written by a professor at the University of Southern California, the plant details depicted by the director of the Department of Botany at the University of California, and the atmospheric density of Pandora designed by astrophysicists, music professors, and archeologists. And three-ordered, interracial music... A 350-page "Pandora Encyclopedia" makes everyone wonder.
I think this kind of rigorous pursuit of the product's "perfect" quality is more worthy of the Chinese filmmakers, even our marketers, and our entrepreneurs will think hard.
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