In January of this year, Samsung introduced the 146-inch modular Micro LED television product The Wall at the CES 2018 Conference. Samsung is now preparing to list the first commercial Micro LED TVs in the third quarter of this year.
According to Korean Times Korea Times, a senior Samsung executive said on Monday that "as planned, Samsung Electronics will launch new TVs in the second half of this year. These TVs will use Micro LED technology. Our goal is to launch in the third quarter as soon as possible. â€
It is reported that Samsung's television sales revenue fell in the first quarter. However, company officials and market analysts said that the release of Micro LED high-end TV will help keep Samsung in the high-end television industry continue to have a leading edge.
According to data from research institutions, in the first quarter of 2018, of the sales of large-screen TVs with 65-inch or larger screens, Samsung had the highest sales volume, accounting for 39.4% of revenue.
The top executive stated that Samsung will also cooperate with its major customers in terms of screen size "flexibly" because of the cost-effective and stylish modular design of Micro LED panels. The exact size and price are still unclear. TVs to be launched later this year will be equipped with 88-inch display screens, supplied by Samsung Display screens and Samsung Motors supply parts.
The senior executive also stated that “Since the average consumer’s demand for high-end TVs has become dull, Samsung needs to explore and find new opportunities. What we must do is to make the Micro LED TV a success and to allow Micro LED TVs to provide business and non- Consumer customers' new enhanced features."
Samsung plans to target high-end products in the United States and the Middle East as a "potential substitute" for computer projectors. But the low output is the main problem that Samsung must face, because the huge transfer of Mico LED is very challenging.
The senior executive stated that "Samsung plans to adopt a dual-track system, which will increase the retail price from 3 million to 10 million won by expanding the lineup of QLED TVs (LED TVs using quantum dot technology). In the high-grade TV field, we are planning to introduce Micro LED TVs at a price. It will exceed 200 million won (approximately RMB 1.2 million)."
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