Through a street full of factories, the streets were crowded with workers after work, a middle-aged woman at the crossroads who opened the door and took a mobile phone and spoke a Cantonese mandarin: "I told you last time. The one is 32 chips ("G")..." This seems to be the normal state of the city. In Kickstarter, many smart hardware projects are "Deign by × × Made in Shenzhen", Shenzhen has become a world factory.

In this factory in the world, there are all kinds of factories, large and small, including those we are familiar with, such as Vivo, OPPO we know well, and other manufacturers that we may not call names. Among the production of mobile phones, but also the production of tablet computers. Just as the pragmatic personality of Shenzhen people, these companies are equally low-key. Behind this low-key is the amazing efficiency of "a mass production of VR all-in-one machines for a week" - hidden in places we can't see, is the surprising market for cheap VR all-in-ones. As one of the manufacturers of these low-cost VR all-in-one machines, it is the VR company that has the background of billionaire companies that use tablet computers as its background.

Cheap machine is still the strategy of billionaire VR

"Too expensive, no one is willing to buy more than 3,000 VR machines." When the author asked him what he thought of the recently released VR-all-in-one, Tang Liang, the software manager of VR VR, replied, "The VR There hasn't been much change in the development of the aircraft market, and everyone's shipments are very low, and the key issue is too expensive. If there is any change, there is now a 3D viewing equipment."

Currently, there are only a handful of VR integrated machines shipped in China. Most of the all-in-one companies have held a conference with great fanfare and announced that they are the first manufacturers in the market to achieve mass production. But in reality, it is either a "developer mass production" or a blogger, with only a few engineering machines. "The largest shipments may be the ones sold by Suning, which are worth thousands of VR machines." Product manager Guo Hui told immersive.

For those manufacturers that used to rely heavily on low-cost tablet computers for shipping, they are most sensitive to the price of VR all-in-ones. At that time, after Cardboard appeared, these manufacturers made a large number of mobile phone boxes, and this time they seemed to see the market prospect of VR all-in-ones, and they have already marched to this new market segment. However, one thing that readers may all understand is that the configuration and performance of the VR all-in-one are directly linked, which will directly affect the experience of the VR all-in-one. For example, although Cardboard also supports thousands of machines, the experience is very poor. It may be barely enough to watch VR videos, but VR games are just a luxury for this type of equipment.

One of the most important criteria for measuring the quality of a VR-only experience is how many milliseconds the delay can be controlled. Currently, most VR all-in-one manufacturers in the market claim that they can control within 17ms. Tang Liang believes that software optimization is one aspect, and on the other hand, it is in cooperation with the underlying chip vendors and optimized from the bottom layer for VR. "Our tablets are based on Intel's chips and have a close cooperation with Intel. So our all-in-one also uses Intel's chips. And when it comes to the production of chips, we start working with them. This is ours. One of the advantages," Tang Liang said.

Although cooperation with Intel allows them to participate in chip R&D and optimization, in theory, this is beneficial to the optimization and performance of all-in-one machines. However, choosing a chip that is different from a general VR machine also means that they need to be optimized. The amount of work is greater - not only at the chip level, but also at the application level.

Readers all know that the VR all-in-one devices on the market are all based on the Android operating system. The mainstream Android phones use the chips of Qualcomm, MTK or Samsung, so application developers will debug the devices using these chips. It is also a matter of course for these mobile device chip suppliers to continue their advantages to VR all-in-one mobile devices. Currently, most of these domestic VR integrated devices use Samsung Orion processors, and equipment using Qualcomm chips gradually With the advent of the Pico VR all-in-one, developers will also be able to debug and optimise the VR all-in-one for these platforms.

However, the current equipment using Intel's mobile processors is far inferior to the above-mentioned ones, so this part of the task of debugging and optimization has also fallen to the one-machine manufacturers. This is a considerable amount of work. Especially after the emergence of the Daydream platform, developers will be more inclined to develop content for mainstream chip platforms and operating systems. Then these VR all-in-one manufacturers using Intel chips do not seem to have a slight advantage in terms of price.

Does the Daydream platform cut the cake, or is it bigger?

“The emergence of the Daydream platform does not transform the mobile VR market into a small cake segmented by several mobile phone makers. Instead, it has made it a bigger cake for more and more manufacturers to share.” Guo Hui told immersive. We know that although the Daydream platform has significantly reduced the VR entry threshold for handset manufacturers, Daydream also has a set of hardware standards. Only handsets that meet these hardware standards can access the Daydream platform. Currently, equipment that meets this standard is the flagship of each company. Its price far exceeds that of ordinary VR all-in-one machines.

According to a report from Oculus VR, 80% of users of Gear VR use VR devices to watch videos. Obviously, VR video is a killer application for current VR devices. A cheap VR all-in-one machine may perform poorly in terms of gaming, but it may be stronger than the average VR phone box in watching videos, and Ebony VR is targeting this part of the market.

"The price of high-end mobile phones is too expensive, and the current market acceptance of VR devices is not too high. We mainly do hardware." Tang Liang told the author. This is no different from their previous strategy of selling flat-panels. The emergence of the Daydream platform solved their optimization problems in the Android system. Tang Liang said that they would also follow the Daydream platform. However, unlike other vendors the author interviewed, Google has not yet had contact with them.

In Daydream Big Wave, how will the VR model of the millionaires be?

“Our market positioning is not an ordinary consumer, but an ODM approach. Our main customers are still some businesses, such as education, and these customers will have some customized requirements. By using our accumulated industrial chain in Shenzhen. Integration ability, according to the requirements of these customers for development and debugging." From here, we can easily see that billions of VR their products may also be catching up with Daydream platform, but they do not have a positive edge with mobile phone manufacturers.

The main reason to be able to avoid confrontation with mobile phone manufacturers is that customer customization is their main mode of operation, and this customized system may be developed by other companies. For example, the Fireworks Workshop recently said that they will give these companies in Shenzhen a set of VR system solutions in the future, including the Daydream platform. However, the hardware requirements of the Daydream platform are beyond the reach of those inexpensive VR all-in-one machines, so only in the future will they be able to catch Daydream by introducing standard-compliant hardware.

Based on this model, Billion VR is just a pure VR hardware device manufacturer, so they will not involve content development, there is no developer support plan, as positioning tracking technology is not. Billion VR's gameplay is purely a copy of the past model of tablet product line - using its own supply chain integration capabilities, plus the channel advantages accumulated in the past online, and these are the missing parts of those VR startups. In addition, Billion VR plans to expand overseas. In Tang Liang’s words, “Overseas there are various small brands of tablet PCs, so cheap VR all-in-one machines can also be competitive in overseas regions such as South America and Africa.”

When I left, I happened to catch up with the next factory and start again. The men and women walked back to the workshop wearing the uniforms of the factory. The author suddenly remembered that Hui Hui answered her questions about the gyroscope in an interview: “In fact, the company that makes gyroscopes in the world is also So, the goods that everybody takes are similar, but they are more expensive and cheaper." Shenzhen's production level is a world-wide attention, but from this perspective, after many years, Shenzhen has grown. Only the production technology, and the core competitiveness is still firmly grasped by others, so these companies also take the old road in the VR strategy, which in the end is good or bad?

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