How does 3D create a real and illusory Expo experience? How will the technology that catches the eye at the Shanghai World Expo be applied to this year's Guangzhou Asian Games? In the near future, what kind of fun will our eyes greet?
Yesterday, Barco, the world's largest visualization solution company, held a press conference to decipher the construction process of dozens of venues, revealing the changes brought about by the application of new technologies in the World Expo and Asian Games. Its global vice president accepted the Southern Metropolis Daily reporter. During the interview, I recalled the beauty of the Brussels Expo and thought that the stunning offers provided by the Expo were far from obsolete.
Uncovering: The World Expo Center will become a government conference center
For five consecutive years, "Spring Festival Evening", Shenzhou VII rocket launch, Beijing-Shanghai Airport... As the world's largest visualization solution company, Barco's main products such as projectors and displays have penetrated into every aspect of Chinese life, Expo. It is no exception, and its technology is used in dozens of venues including Hong Kong, Macao and Taiwan.
At the press conference, the person in charge of the company revealed the “trend†of the two venues after the Expo. “One Axis and Four Pavilions†will be retained after the Expo. What will the Expo Center use? Barco revealed that they have participated in the construction of more than 20 high-definition video conference rooms. After the World Expo, the center will become the conference center of the Shanghai Municipal Government. According to Qi Fei, the company's managing director of Greater China, unlike other pavilions facing the demolition after the Shanghai World Expo, the Belgian EU Pavilion will be in other cities in the country and negotiations are underway.
Forecast: Guangzhou Asian Games may have 3D broadcast
The third 3D wave hit. As a member of the 3D expert group of the Ministry of Industry and Information Technology, Yu Fei said that the two waves in the last century have failed due to imperfections. This time, the movie "Avatar" became the catalyst of the wave, "it proves that 3D movies can become a A normal enjoyment, there are currently 40 3D movies in Hollywood."
In the wave, Guangdong is also inevitably "wet." It is reported that the Ministry of Industry and Information Technology is discussing with the Guangzhou Municipal Government the issue of the Asian Games broadcast. The plan has been completed and the higher authorities have already allocated funds. "If you don't do it well, you have to look at such a short period of time. Under the leadership of the AVS Professional Committee and the 3D Alliance, dozens of companies and universities can build this chain from filming, compression, transmission, decompression to playback." Yan Fei told the Southern Reporter.
He also said that although Hisense and other companies have also developed 3D TV sets, because TCL is a sponsor of the Guangzhou Asian Games, other manufacturers may not be able to share the right to pilot broadcast. "It will not be commercialized, and may put 3D TV in public places such as hotels." , played through a dedicated 3D channel."
Outlook: China will become a digital cinema center
JPTanghe, senior vice president of Buck Global, said that digital cinema is the company's business focus, and China will become the center of digital cinema. "Now there are about 150,000 cinemas around the world, all of which are undergoing the process of switching from analog signals to digital signals. Currently, 20,000 have been completed, and 130,000 have not reached the digital standard, 300,000 to 350,000 yuan per projector. The price calculation, this is a big market of 40 billion yuan, and China is the core of this market," Tanghe said.
He revealed that Barco is preparing to move the production base of products such as cinema screens to China, which will add to China's export volume. Tangang believes that this is one of the trends of foreign-funded enterprises in China.
Interview
Barco Global Senior Vice President JPTanghe
Who said that the Expo is no longer amazing
Nandu: What changes have you seen since you first came to China in 1993?
Tanghe: It’s too big. In the beginning, it became the market of the whole world. Later, the export volume soared and it became the factory of the world. Today, further, China began to invent and bring it to the world. It used to be from Barco to China, and now it is from China to Barco. Compared with manufacturing, the government hopes that you will conduct research and development in China, which is true in Canada and France. We are also happy to have a lot of engineering and technical talent here.
Nandu: What do you think of competitors from China?
Tanghe: Even in a country as big as China, if you are a small business, you will still face the dilemma of selling only locally. You don’t have a network to go out. Barco is a worldwide company. We have a wide sales network and we have also obtained With various types of licenses, we often acquire some local companies and share resources; we are also learning how they respond quickly and reduce costs.
Nandu: From the first time you participated in the Expo on behalf of the company, how has the technology changed?
Tanghe: That was the 1998 Hanover World Expo. At that time, the display technology was very simple. It was a flat-panel TV. Without 3D, there was only one projector. Now we have built a 4D theater in the Taiwan Pavilion. We use a multi-projector to stitch out a complete image. Today, we also have LCDs, LEDs, and projection lights. You will soon see that we will be launching a projector made of LEDs.
Nandu: LED is a hot spot in recent years. How will it change our lives?
Tanghe: That is a very important change. It is not only a new technology, but also energy-efficient and long-lasting. It may change the entire technology field. Now our LED projectors can't be used in cinemas like ordinary projectors, but we may see it happening at the next World Expo.
These revolutionary technologies of LED will shine and may be more integrated with architecture; Zhang Yimou’s opening ceremony of the Olympic Games also used our LED as a material for clothes.
Nandu: Technology is constantly changing and information is spreading rapidly. Some people say that the Expo has lost its amazing ability.
Tanghe: I don't agree. I was only 7 years old at the 1958 Brussels World Expo. I still remember the surprise when I saw the atomic tower. So far, my fathers have also talked about the news at that time. It is an eye-opening feeling. There are always fresh things that make you amazing. From Hannover to Aichi and now to Shanghai, it has not changed.
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