Now talking about the double eleven, the only thing that comes to mind is the shopping chase of the whole people, the shopping cart that has been smashed, the red envelope cash coupons scattered all over the sky, and the guideline guide that is dizzy, so many people are as restless as the ants on the hot pot. In the frenzy of the frenzied atmosphere, if you don’t buy it, you’re crazy, and you’re finally holding back a bunch of “chicken ribs†that are really useless.
When I work hard and get tired every day, I still can't enjoy the exquisite life when I buy a pickpocket, so the quality-free shopping experience is the last straw to wipe out the enthusiasm of consumers. Therefore, Sharp self-examination of consumers' quality of life, abandoning impetuousness, and using a more sincere attitude to engage with the middle-class consumer groups, decided to fully launch the ideal life upgrade plan, refused to lure and buy, redefine the quality marketing strategy, intend to use the ideal family Life scenes lead the new eleven new winds.
"Ideal" marketing new winds to stimulate quality consumers
The prosperity of the Internet has given birth to huge market development potential, but the exaggerated concept and the flood of bubbles have also accompanied, and the impetuous atmosphere has also infected the color TV industry, which is in urgent need of growth momentum. Unlike many traditional home appliance brands that are crazy to create gimmicks to attract people, Sharp advocates a simple life, stimulating the return of life, and reshaping the dialogue between consumers and their living environment in a simple and harmonious space. In order to convey Sharp's brand concept, Sharp launched a marketing campaign to awaken the original "ideal life, at your fingertips", and set off a new wave of brand marketing after "realistic with the horizon", successfully seized the double eleven hotspots.
In August of this year, Sharp released the first consumer-grade 8K TV, and hand in hand Wu Yanzu as the spokesperson of the smart home series, its intention is obvious. Wu Yanzu is relatively low-key, rarely accepts advertisements, and has not been over-consumed by endorsements. Positioning is also the high-competition and internationalization of the current “small fresh meatâ€. Its low-key and high-quality male god image fits well with Sharp’s centuries-old brand image. It can be seen that Sharp adheres to the high standard of not bowing to the flow of the brand spokesperson.
During this year's Sharp Tmall Super Product Day, Wu Yanzu recorded the star ID and participated in the world's first 8K live show with the Tmall online live broadcast. According to statistics, the day of microblogging topic #8K eye-opening #reading 22 million, Sharp star video + virus advertising + "super brain driver" playback volume of more than 6 million. The influence of high-quality stars has been continuously amplified under the channel advantage, which has brought huge improvement and landing to the Sharp brand. The sales of Sharp's official flagship store in the day broke through the 10 million mark and created with 60-inch and 70-inch TV sales. The Tmall platform has a new record in the sales history of the month, and easily won the title of “Double Crown†in the big screen, which reflects Sharp’s keen insight and strategic layout on consumer trends.
The popularity of marriage is a simple synthesis
After a year of continuous development in the entertainment market, Sharp has developed a sense of entertainment marketing, keenly grasp the consumption upgrade vane, and is flexibly turning to change lanes on the brand building highway, not only to break into the consumer's horizon, but also to impress them. Inner heart.
From "Singer" to "Running Man" to "Seventy-story Buildings", Sharp has enjoyed an extraordinary sound experience through its super-high quality of sound and painting, and also made "young" Sharp regained brand attention. Not only that, but Sharp also wants to integrate its vision of “cleaner technology, clean food and clean water with wisdom and technology†into the brand communication. Therefore, Sharp chose to name the healing and refreshing variety show "Beautiful House", show the upgrade scene of daily life, create a smart family simple life, hope to arouse consumers' awareness and expectation of ideal life and strive to achieve it. Reshape the way each consumer talks with the family and the living environment.
After the bustling network era, people have longed for a simple and harmonious space after the public voices have passed. Sharp advocates the return to the simple essence, and is also bringing a clean and soothing cleansing to the now-expanding life rhythm. The perfect combination of technology and life has been strongly recognized by consumers, and an appointment has been made in the double eleven days cat pre-sale carnival purchase. The amount and the amount of the double crown, the share of the market sales double harvest.
Under the wave of consumption upgrades, Sharp will push the products of “noble and expensive†to consumers, and reward each state of serious life with products that are full of style but without loss of affinity. Double eleven carnival is coming, Sharp and Tmall, Jingdong, Suning, Gome and other omni-channel partners will jointly release the ideal "shortcut", surprise and cover the new upgrade of 6 major new black electricity and "net ion" air purifier, etc. The flagship white goods make the home's ideal appearance clear. Pay close attention to the official flagship store of Tmall Sharp and the official flagship store of Jingdong Sharp. Your ideal life is within your reach!
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