Recently, AdvancedTelevision cited Parks Associates’ industry research report that from 2014 to 2019, global OTT video service subscription revenue will increase from nearly US$9 billion to more than US$19 billion. Currently, 57% of U.S. broadband home subscribers subscribe to OTT video services. This ratio is 57% in the United Kingdom, 29% in Spain and 24% in Germany.
The industry report entitled "TVEverywhere and OTT New World" found that in 2015, about 7% of US households (8.4 million) subscribed to broadband services and at least one OTT video service, but they did not subscribe to pay-TV services. In other western countries, this proportion is about 4% or less. Operators are also continuing to promote their OTT services to attract users who have not yet used pay TV.
Brett Sappington, research director at Parks Associates, said: "The OTT video service market is still rapidly changing, affecting the world of video ecology. However, operators' efforts to develop TVEverywhere have not had much impact, and OTT video services have experienced rapid growth. A group of new players are entering the market, and a group of operators including DISHNetwork, RogersCommunication, BellCanada and Sky are responding to OTT videos in their own way.How the industry responds to this change will fundamentally affect the future Several years of video industry infrastructure."
Parks Associates’ OTT report analyzes its current and future market environment for video services that provide TV programs to users through networked devices. It examines the relationship between TVEverywhere and OTT videos, consumer needs and habits, business models, emerging services, threats, Success factors and future growth.
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