With the improvement of the computing power of semiconductor chips, the improvement of 3G communication networks, and the widespread application of mobile Internet, the traditional automotive electronics industry is also facing upgrades in technology and market business models. As the "fourth screen" except for mobile phones, tablet computers, and televisions, in-vehicle electronics is highly concerned by chip manufacturers, mobile operators, system equipment manufacturers, and software platform service providers. Especially after the built-in 3G communication module, the rapid development of Internet of Vehicles has opened up more applications and services for smart vehicle terminals. Looking forward to 2013, how will in-vehicle smart terminals integrate with mobile Internet across the border? Who will integrate vehicle chain manufacturers, car manufacturers and Internet of Vehicles service companies to integrate the industrial chain? What are the opportunities for local in-vehicle automotive electronics under the mobile Internet revolution? These are hot topics discussed by the participants at the "2013 Automotive Electronics Application and Technology Development Forum" held in Shenzhen a few days ago.
The forum was organized by Srida Media and attracted a large number of manufacturers in the automotive electronics field in Shenzhen and surrounding areas. The conference invited well-known domestic and foreign solution providers, technology and service providers and nearly 500 professional audiences, including Freescale, CSR, Ecotech, Fujitsu, Huawei, Broadcom, Car Audio, Beijing Traveler Technology. The content of the conference covered vehicle processor, vehicle equipment solutions, vehicle Ethernet and vehicle software and service development. In the peak dialogue session after the meeting, the speakers and in-depth audiences had in-depth and lively discussions on hot industrial issues.
As one of the world's leading suppliers of automotive electronics, Xi Yunxia, ​​market development manager of automotive microcontrollers at Freescale Semiconductor, introduced Freescale's advanced driving assistance system solutions. She pointed out that Freescale's automotive electronic system solution is based on low cost and high compatibility, with a bandwidth of up to 1 Gbps, and uses low-cost unshielded twisted pair cable. Freescale is also the first to develop an Ethernet-based rear-view camera assisted parking system.
Tu Yinghao, senior product marketing manager of CSR, introduced the CSR automotive infotainment system solution in detail. The system can be regarded as an all-round player. Its main functions include satellite navigation (supporting four mainstream satellite navigation systems: GPS, Beidou, Galileo, and GLONASS) and trajectory navigation, multimedia video playback, and smart terminal device mapping such as mobile phones, ADAS, Bluetooth, WIFI and 3G connection, etc., the supported operating systems are WinCE6.0, Android and Linux. The company's Prima series has been in mass production for two generations, and its third generation is also in the development stage.
Founded in 2006, Aike Innovation is the first domestic chip design company to enter the field of automotive electronics. Through three years of intensive research and development with partners, its products have entered the front-loading market of many vehicle manufacturers such as Chery, Dongfeng, and Changan. The company's vice president of engineering Chang Junfeng said that smart life is not only reflected in the home, but also needs to be reflected in the car. The application of automotive electronic technology is characterized by diversification, integration, integration and networking. Aike's innovative core chip display module supports 6-layer OSD, supports image data mixing of any layer, supports 1280X1024TFT digital output, and has flexible and diverse power management modes. Its panoramic parking & driving record system chipset supports 4-channel D1 real-time camera encoding compression and storage; supports 1-channel 720p HD camera real-time encoding compression and storage; supports fisheye and bird's-eye panoramic visual parking; supports access to ARK1869 through YPbRr to achieve panoramic Parking platform; support access to ARK1660 in-vehicle infotainment system through CVBS to achieve a fully functional platform.
The 360-degree panoramic 3D driving assist system is a heavyweight product recently introduced by Fujitsu Semiconductor. The company's product manager Bu Yangchun introduced the realization principle and advantages of this 3D driving assistance system in detail. The system uses an ARM Cortex A9 or higher core CPU processor with a processing capacity of at least 1000 DMIPS. It uses four fisheye cameras at the front, back, left, and right for real-time image capture, and then generates a 3D image through an image mosaic algorithm. And specifically for graphic details processing at night or dark environment, with an excellent user experience. The traditional driving assistance system can only recognize objects within 2-3 meters of the vehicle. Unlike the current plan view, the Fujitsu 3D driving assistance system can observe the surrounding environment from any angle. In addition, Fujitsu also introduced a moving object detection function in the driving assistance system, which can intelligently identify the moving objects in time and remind the driver. Bu Yangchun emphasized that Fujitsu's next-generation moving object detection function solution will be able to detect and recognize objects at a distance of 60 meters.
Huawei, a traditional telecommunications equipment manufacturer, has also invested in research and development in the field of Internet of Vehicles. Bao Haisen, product director of the company's terminal mobile broadband product line TelemaTIcs, introduced the positioning and development direction of Huawei in the field of Internet of Vehicles. Bao Haisen pointed out that the essence of the Internet of Vehicles is the intelligent transportation based on the Internet of Things, and the evolution direction of the Internet of Vehicles is security management-information acquisition-passive security-active security. According to Huawei's research and analysis, the current status of the car networking industry in 2012 is that the industry is hot and the industry's enthusiasm is high; users are cold and ordinary users have insufficient cognition; after-installation is hot, and the aftermarket wants to replicate the Apple model; Status; Internet of Vehicles is still not the focus of the development of car companies; the industrial chain is not yet mature and needs to be promoted by the government. At present, foreign intelligent transportation has gradually entered the substantive deployment stage, and domestic development is relatively lagging, which requires the government to provide support and guidance in relevant policies. At the same time, Bao Haisen also clearly informed everyone that Huawei will only be a provider of Internet of Vehicles solutions in the field of Internet of Vehicles, and will not do related operational work. Regarding the development trend of Internet of Vehicles, Bao Haisen pointed out that big data operation is one of the important development directions of Internet of Vehicles. The processing and analysis of Internet of Vehicles big data will promote the further development of various service industries such as insurance, fleet management, and traffic information. development of. In addition, voice control and voice interaction will become the most valuable killer applications in the car driving environment.
Broadcom ’s in-vehicle Ethernet is a new generation of in-vehicle high-speed bus solutions. Shen Hong, the company ’s director of business development in China, said that Broadcom ’s in-vehicle Ethernet can provide 100 Mbps of bandwidth, using an unshielded twisted pair design, using 2-wire Ethernet Replacing the 4-wire proprietary system can reduce the cost of in-vehicle wiring by 80% while reducing the weight by 30%, and meet automotive electromagnetic compatibility requirements. This solution is based on an open and scalable architecture and can be compatible with multiple vehicle network systems.
The next-generation car infotainment system is likely to be more tightly integrated with the driver ’s mobile device, such as iPhone, iPad, and other smart phones and tablets. How can you safely use a mobile terminal to obtain information while driving? The answer given by Li Guangtao, the general manager of the car terminal solution business department of Shenzhen Cheyin Technology Co., Ltd., is screen mapping + voice recognition. DrivoLink is a car audio network smart terminal mapping chip that transmits audio and video information to the display device through the A / V channel to achieve dual-screen mapping between the smartphone and the display device. The smart phone is connected to the Smart Box through the Mirror USB cable, and the Smart Box is connected to the vehicle through the I / O harness, so as to realize the screen mapping of the mobile phone and the vehicle, and can be controlled in both directions. Users can easily enjoy all services such as communication services, navigation services, entertainment services, and car services through voice recognition and touchless touch control by installing the "Language" client on their smartphones or tablets. Safe and convenient.
The wide application of in-vehicle navigation has promoted the rapid development of the business of map service companies. Beijing Traveler Technology Co., Ltd. is a domestic professional navigation map engine provider and mobile map platform service provider. According to Li Linzi, the company ’s marketing manager, the traveler ’s map has features such as a powerful engine, super compatibility, and stable operation across platforms. It was the first to launch an online online upgrade to solve the problem of difficult user map upgrades without leaving the house. In particular, its customized push-to-talk navigation for in-vehicle navigation, with just a click, the manual background quickly helps you set the destination you want, set the desired route, and avoid the trouble of manual search. In addition, the company's camera navigation is a brand-new navigation mode, which is based on the traveler's picture positioning navigation technology and developed on the basis of the Internet of Vehicles platform.
Li Wenjuan, a market analyst from Sida Media, summarized the market trend, technical status and evolution of automotive electronics, and emphasized the trend of automotive electronics based on Internet of Vehicles from information to intelligent. Li Wenjuan pointed out that there are four major application areas based on Internet of Vehicles, namely safety, driver assistance, vehicle services and information and entertainment. Among them, security and vehicle service applications require the integration of upstream and downstream resources in the industrial chain to enhance user stickiness. When the cumulative users reach the scale, combined with LBS applications can achieve a long-term profit model, which is one of the opportunities for connected car companies. Another point of opportunity is the Internet of Vehicles LBS + O2O, which is to attract LBS application service providers to cooperate to expand 3D or Street View through electronic maps to enhance the user experience and accumulate user scale when the Internet of Vehicles user stickiness has increased Finally, LBS combined with O2O (online and offline) value-added services to achieve a long-term profit model.
In the final "Peak Conversation" session, the speakers and the audience conducted in-depth discussions on the challenges and opportunities brought by the Internetization and intelligence of in-vehicle electronics. In particular, whether the development of smart phone terminals aimed at on-site audiences will affect the market problems of vehicle-mounted terminals, the on-site speakers gave a professional reply: Vehicle-mounted terminals are a relatively special product, which requires high reliability and high Stability, users can tolerate the crash or restart of the device when using the mobile phone, but the user basically does not give the car terminal a chance to crash or restart. Therefore, at present, the future development of the two will overlap, but it will not be completely replaced.
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