Several color TV companies such as Skyworth, TCL, and Hisense have been fighting in the blue ocean of meager profits. The reason why these companies can gain absolute advantage and profit in the local market is mainly because of their strong position in rural and tertiary and tertiary channels.
With the gradual improvement of rural and tertiary or tertiary channels, and the country’s various subsidy policies for the home appliance industry have been withdrawn, the blue ocean television industry needs a new concept to “rescue the market†and rejuvenate a sunset industry.
The concept of smart TV seems to help domestic color TV companies get rid of the hat of the sunset industry. Despite the popularity of the Internet, concepts such as artificial intelligence and cloud space emerge in an endless stream, but the color TV industry has not been substantially improved.
All aspects of marketing are copied from Xiaomi's “super hardware + direct sales†model on mobile phones, while Xiaomi’s shipments in 2012 were around 7.2 million units. This sales data is enough to make this venture company Received a $4 billion valuation. In fact, the data of 7.2 million units of Xiaomi is less than half that of the Cool School. This convinced the traditional TV companies that the division of the market by LeTV does not cause fundamental turbulence, but instead results in incremental stimulation in the consumer and capital markets. According to CMIC data, China's smart TV penetration rate was 19.8% in 2012, and by the first quarter of 2013, this figure had risen to 31.2%.
Unlike TVs and mobile phones, due to the trend of triple play, the industries and institutions involved in this industry chain are too numerous and complex. For LeTV, this new recruit for the television industry naturally has no traditional appliance companies. More importantly, the level of hardware development of smart TVs is not as mature as Xiao Mei's cutting into smart phones at that time. Human-computer interaction and other links have not yet fully opened up. Le Vision, as a company without any hardware production experience, is difficult to pass through. Work to thoroughly solve high-end hardware issues such as human-computer interaction. In this part of the game, traditional color TV companies will be better than Foxconn's representative factories because they have independent research and development capabilities.
The traditional color TV companies believe that LeTV will sizzle the topic of smart TVs, and then use the hardware's dominance to play games with LeTV and other companies. The software and hardware industry chain cooperation and division of work in cooperation in the industry chain, their respective functions Let's make a smart TV cake.
However, once high-end hardware issues such as human-computer interaction form a standardization, traditional color TV companies will face the task of becoming a pure hardware supplier. The dominant power of the entire industry will be given to those internet companies with content advantages. For traditional color TV companies, LeTV's eagerness for smart TV can help the TV industry rejuvenate. It is also possible to increase TV shipments through LeTV speculation, but if it does not strengthen its Internet properties in the short term , simply relying on hardware to balance Internet companies, and inability to get rid of a single manufacturing model will soon be controlled by Internet companies.
Maximum bandwidth in the HDMI 2.0 specification is 18Gbps. This bandwidth allows for support of 4K video resolutions at a higher refresh rates with more detailed color information than previous HDMI specifications. This configuration will also support advanced audio streams.
Refresh Rate
Higher refresh rates, up to 60Hz at a 4K resolution are supported within the HDMI 2.0 specification. This helps to reduce motion blur and lag and provides sufficient bandwidth for high dynamic range (HDR) and deep color content.
Chroma Subsampling
4:4:4 chroma subsampling per the HDMI 2.0 specification means that colors can be displayed uncompressed and in full resolution. Compliance with a 4:4:4 color spec is especially important when displaying content from computers and laptops.
Color Bit Depth
Color bit depth has increased to 12-bit deep color with 4,096 shades per channel outlined within the HDMI 2.0 specification. This allows for smoother gradients in displayed images than previous HDMI Specifications.
High Dynamic Range (HDR)
HDR expands the range of both contrast and color allowing images to achieve greater levels of detail in both bright and dark sections of the image. HDMI 2.0 was the first HDMI specification to support this feature.
Optimized Audio Performance
Support for advanced audio features such as DTS-HD, Dolby TrueHD & Dolby ATMOS allow for superior audio performance versus previous HDMI specifications.
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