CAN TV is 85 years old to build a new product matrix

Although this is still a brand that is not known by so many people, it is a young and powerful Internet TV brand that has just been a year since its establishment and survived. The team may be the most important thing. In the eyes of CAN TV founder Fu Qiang, this is also the most worthy of his proud thing.


On May 26th, Fu Qiang announced on the anniversary of CANTV an almost non-touchable specification of the 85-inch 4K TV and two new high-performance 4K models of the V50/V40. When Fu Qiang accepted the interview with NetEase home appliances after the meeting, he summed up his "advantage" and "disappointment" of CANTV for the past year, and he emphasized the importance of the team to CANTV.

Unlike the Internet companies that were created solely by private capital, such as Xiaomi and LeTV, CAN TV can be described as “the birth of a golden spoon”. The main shareholders of CAN TV include China Radio International, which operates one of the country's seven largest Internet TV licenses, CIBN's Guangdong, Huawen Media and Dahua Smart. The main members of the CAN TV team also come from various segments including the six major color TV companies, Xiaomi, LeTV, Youku, and radio stations. It can be said that although CAN TV is a very young Internet TV brand, it is inextricably linked with the interactive TV industry.

In a year's time, CAN TV launched a series of mid-to-high end U-series and V-series Internet TVs. Together with the W/F/C and other products just released last month, the product lineup has covered from 32 to 85 inches. In the size range, more than ten models of mid- to high-end products form a product matrix.

For a start-up team, launching such a quantity of new products in one year is definitely not a simple matter. Taking LeTV and Xiaomi as examples, the new products launched by these two brands in their respective first year are basically only 1-2 models. Although this is related to their strategy of doing "explosive goods," it can in fact reflect the firm's hard power to some extent.

Fu Qiang said that the CANTV team almost gave up their personal spare time during this year and adopted the 997 work system that is unbearable for the average person (every morning and evening five days a week, working 7 days a week). The team members continued to run through. Since the beginning of its founding, it has begun to publish its products with differentiated products from its competitors at its own pace, achieving gratifying growth and becoming the most valuable asset in the CAN TV brand.

When talking about the market environment faced by CAN TV, Fu Qiang believes that China's color TV market has undergone tremendous changes after the entry of Internet companies such as LeTV and Xiaomi. In 2016, the traditional six domestic brands may even have half of the companies from The first camp has fallen into the second or third camp, and there are about 4 new brand names in the Internet TV brand. As the only brand in the industry that has an Internet TV licensee, CANTV not only has the advantages of operating in the industrial chain, but also has the advantage that other companies cannot replicate in the team. For example, it can achieve broadcast quality standards at the content operation level, for example, The film quality of the film can be adjusted by the top film and TV engineer in China. The goal of CANTV is to become the top three in the new Internet brands. The product line work carried out in the past year is the first step, and the focus of the second half of the year will be gradually shifted to brand marketing, special content service promotion and other directions.

Therefore, it is not difficult to understand why the launch of CAN TV will unveil a specification that other friends are not willing to touch, 85-inch U85. This specification means a rather expensive cost. It places very high demands on the manufacturers' R&D, manufacturing, and even logistics capabilities. More importantly, the company also needs to have confidence in the future expectations and plans at the strategic level. Conditions are indispensable.


(85-inch U85 is priced at 39,999 yuan, but the basic display performance parameters are quite amazing)

In fact, from the perspective of the product itself, several new products released by CANTV are also very special. They continue the essence of the new W55 product that was just released last month. It is an extremely outstanding display performance: U85 is equipped with 4K physical resolution. The screen has a dynamic response time of only 6.5 milliseconds, a color gamut range of ≥86%, a static contrast ratio of 12,000:1, which is 3-4 times that of ordinary LED LCD TVs, and its maximum peak brightness can reach 6,000 lumens. Far exceeds the peak value of 1000 lumens for general LCD TVs.


In addition, U85 is also equipped with the industry's most advanced 6A938 program and 4G memory. Although the listing price of 3,999 yuan seems quite expensive, but compared with the average price of other brands with the same size products of about 50,000 yuan, the cost performance is prominent.

As for the other two new products, the V43 and V50 are also relatively rare on the market with high display performance. In particular, the V43 with a bare metal price of 1999 yuan is equipped with RGB tri-color 4K panels, and the static contrast ratio can also reach a high level of 4000:1. The same specifications it targets are still mostly stuck at contrast ratios of 1080p and several hundred:1. The 50-inch 4K new V50 2399 yuan bare metal prices on the same competing products, but also a very cost-effective models.

Internet TV should not only have a low-price theme, but just one-year-old CAN (TV) has given another direction.

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