The end of the first year of the 2014 video website's own production, in addition to the completion of a new round of industry reshuffling in the field of video websites, has also raised new questions for the future development direction of major video website companies.
After thinking about the previous content market and business model, the video website industry in 2015 began to collectively invest in PGC content production. The shift from self-produced dramas to PGCs can be said to reflect not only the constant exploration of the new business model by the video website industry, but also the beginning of its interest disputes with traditional television stations about content.
Test Water PGC video website industry continues to explore
The so-called PGC, that is, professional video producers to produce video content, and then put it on the open platform of the video site broadcast content production model. Unlike traditional video content copyright purchases, video websites no longer need to pay fees to copyright parties, but share advertising revenue through sharing.
Although the entire video website industry’s overall focus on PGC started at the beginning of this year, and the “staggering plan†launched by Tencent Video in collaboration with the 100 CPs was used as a detonation point, but throughout the major video sites in the exploration of high-quality content, It is not difficult to find that the transformational PGC has long been one of the most pressing agendas of the video website industry.
As a PGC believer, Sohu Video launched a network draft of “Looking for a Good Song†at the 56th Network at the end of last year, while iQiyi invested huge sums of money in taking “Tomb Notes†and “Ghost Blowing Lights†as its representative. 4+X Super Net Drama, LeTV exclusively disclosed the trailer of the "Yueyue Biography" that did not broadcast first, Youku Tuo will directly increase the investment in PGC business and regard it as the core of this year's key development. One of the business.
The established trend of PGC for video website transformation is actually more helpless than initiative. The first is that the end of the UGC era has prompted video sites to start to become more professional PGCs, and the “buying up†of copyrighted content has forced video sites to explore new business models under PGC. When the copyright price market is difficult to return to rationality, and before the video content payment model is opened, how to drain the last drop of advertising profits in the video content market may be the only way for major video website companies.
Children with their surnames! Use PGC on traditional TV
The game between video websites and traditional TV stations can be said to have been a long time. Although in recent years, video websites have been better than traditional TVs on the broadcast platform, in terms of the production and control of video content, video websites have in fact always been Running behind the traditional TV station.
Taking the implementation of the “single broadcast†strategy of Mango TV, which plagued the country last year, as an example, the integration of traditional TV stations with new media has stunned the entire video website industry. The so-called "single-playing" strategy is actually behind the fact that it still revolves around high-quality content resources. Of course, the occurrence of this incident has also brought a lively lesson to the major video website companies. That is: Children must have their own surname.
In addition, in the last two years, TV content with high ratings has been dug deeper, filming, playing games, and playing e-commerce. A series of derivative benefits not only exacerbated copyright prices, but also made it impossible for video site companies to take a slice. In the meantime, seeking to grasp the IP of high-quality content resources has become another focus of the game between video sites and traditional television.
In fact, there is absolutely no need for video sites and traditional television stations to be incompatible with water and fire. In contrast, the exploration and creation of their own content resources may be the method of avoiding contradictions and conflicts. This is one of the important reasons why video sites have switched to PGC content production in 2015.
Whether it is the exploration of a new business model or the helplessness of the traditional television game, the video site industry has become increasingly determined to switch to the PGC road. In the process of natural continuation and upgrading from UGC to PGC, another round of industry reshuffling in the field of video websites is inevitable.
Recommended installation sofa butler, download address: http://app.shafa.com/
Hot Apps Recommended: HDP VST All-in-one Fast-viewing film Dragons Live Karaoke King TV Thumb Playing ZAKER
auto relays,12v relay,auto 12v relay,auto start relay,automotive relay
Dongguan Andu Electronic Co., Ltd. , https://www.idofuseholder.com