Global smart home market share, China only ranked fifth

As a manifestation of the integration of the Internet under the influence of the Internet, smart home is still at a critical point in the introduction period and growth period. The concept of market consumption has not yet been formed, but with the further implementation of the popularization of the smart home market, the cultivation of consumers Using habits, the consumption potential of the smart home market is bound to be huge, and the industry has bright prospects.

1. Global smart home market share pattern: the United States is the only one in China

According to the latest data released by market research company StaTIsta, in the global smart home products field, the United States accounted for the highest penetration rate in the global market share market in 2015, reaching 222.083 billion yuan (according to the latest exchange rate), the market penetration rate reached 5.8%. China reached 1.32 billion yuan, ranking fifth in the global rankings, with a market penetration rate of 0.1%, ranking sixth.

2016 latest global smart home products market share and market penetration ranking

Global smart home market share, China only ranked fifth

In the global market share ranking, Japan, Germany, and the United Kingdom are higher than China; the market penetration rate is higher than that of China except Japan, Germany, and Western Europe.

2. China's smart home hardware product penetration rate will reach 0.5% in 2020. Last year, the average price of hardware products reached 2,986 yuan.

In smart home products, the ratio of hardware and software penetration is high. In 2015, all of them were hardware products with a penetration rate of 0.1%. It is expected that the penetration rate of hardware and software will increase by 2020, accounting for 0.5% and 0.2% respectively.

2016 latest Chinese smart home products market penetration trend forecast

Global smart home market share, China only ranked fifth

In terms of the average price of products, the average price of smart home hardware products reached 2985.9 yuan (calculated according to the latest exchange rate) in 2015. It is expected to reach a peak in 2017, with an average price of 3137.4 yuan. Subsequently, the price will decrease year by year. By 2020, the average price is 2226.0 yuan.

2016 latest smart home products average price trend forecast

Global smart home market share, China only ranked fifth

3.8611 billion market capitalization listed companies seized the inventory of smart home blue ocean A-share related stocks

News from Internet companies and traditional home appliance giants arranging smart home blue oceans is endless. In the mobile phone manufacturers, Meizu chose to cooperate with Haier to build a smart ecosystem. The two sides gave each other “super authority” on the smart home level; Haier established the U+ system in terms of home appliance manufacturing giants, and the US launched the “1+1+1” system, TCL The "double +" drive mode of "smart + Internet" and "product + service" was proposed; the Internet giants such as BAT are also laid out, except for the appearance of Alibaba in the smart home ecosystem built by Meizu and Haier, Baidu Silicon Valley artificial intelligence experiment and Peel, the world's leading developer of intelligent remote control applications, reached a cooperation agreement. Baidu's deep speech voice technology will be embedded in Peel's smart home control platform, and Baidu will also apply deep voice technology to more smart homes.

At the end of July this year, Shenzhen Zhonghua A plans to raise 1.2 billion yuan to transform its smart home. Among the A-share listed companies, there are 35 smart home companies, Gree Electric, Jiuyang, Hao Laike, Meiling Electric, Qingdao Haier and Dahua. The latest total market value of 35 customers reached 861.158 billion yuan. In 2015, the total revenue was 605.46 billion yuan and the net profit was 41.075 billion yuan.

Among the above-mentioned concept stocks, Midea Group ranked first in market value, followed by Gree Electric Appliances, both of which have a market value of more than 100 billion yuan; and LeTV, Sichuan Changhong and other companies all exceeded 10 billion yuan.

In the revenue ranking, Midea Group, TCL Group, Gree Electric 3 old companies dominate the top three, and the revenue in 2015 exceeded 100 billion yuan; and the most profitable is the Midea Group and Gree Electric, the net profit is more than 10 billion yuan.

2016 A-share smart home concept stock market value, revenue, net profit ranking TOP10

Global smart home market share, China only ranked fifth

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