Huahui Lighting Marketing Center moved back to Shunde (Figure)


On November 18th, the marketing system of Shunde Huada Electrical Appliance Manufacturing Co., Ltd. was fully upgraded. The marketing center of its brand “Huahui Lighting Electric” was moved back to Shunde by Zhongshan and officially started operation on the same day. After rebuilding and expansion, Huahui Lighting Electric Industrial Park has been completely renewed. After entering the gate, the new factory building after the expansion has “expressed attitude, details determine success or failure”. The characters are particularly eye-catching. Presumably this is the secret of Huahui’s steady development in 21 years. Where. After the expansion of the Huahui plant, while the production capacity is expanding, it is also more attractive, and Huahui will continue to play the manufacturing advantages of Zhongshan New Industrial Park.





The marketing system moved back to Shunde and was further upgraded. The reporter walked into the marketing center, and the office and showroom were completely new. According to reports, the upgraded Huahui Lighting Electric pays more attention to the development of independent brands, pays attention to the creation of core competitiveness, and builds up for the expansion in 2008. In order to cooperate with the system upgrade and better develop its own brand, Huahui Lighting Electric conducted A series of changes and initiatives:

I. Internalization of the company: The internal training of the company is mainly reflected in strengthening the internal management of the company. The department's responsibilities are clearer and clearer, and a large number of specialized talents suitable for the long-term development of the company have been introduced.

Second, channel repositioning: While maintaining the advantages of the original channel, comprehensively optimize and enhance Huahui stores and image stores, and break through the previous model of relying on dealers to promote sales in each region. The company officially established this year. The Ministry highlights the advantages of Huahui Lighting Electric in large-scale engineering projects, and integrates channels with outstanding advantages, so that dealers have targeted follow-up projects. Huahui's engineering channels focus on the following areas: culture and education system, health System, administrative office building, Shangchao, hotels, hotels and specialty stores, etc.

Third, service repositioning: Breaking through the concept of industry-leading project promotion by the dealers, the company will lead the collection and collation of large-scale engineering projects to external offices or distributors, and assist in the project from lighting design to product selection. Follow-up from installation to commissioning and after-sales service.


Fourth, the repositioning of the product: according to the repositioning of the company's channels, breaking the original dealers and engineering customers looking at the thick brochures of the manufacturers thousands of products but I do not know how to use the disadvantages, Huahui tailored according to the positioning of the channel Suitable for the lighting fixtures used in these channels, and actively meet the requirements of energy saving and consumption reduction in the corresponding countries, on the basis of continuing to maintain the advantages of inductor technology, vigorously develop electronic technology, integrate the competitive advantages of technology, and provide consumers with real energy. Energy-saving and consumption-reducing lighting products; combined with their own manufacturing advantages, the core products related to the core technology are all manufactured by the company itself, strictly control the quality, and guarantee the creation of strong brands.
China's photovoltaic industry to build LED industry Philips ActiLume landing in China (Figure) Source light Yaming electrical application Digital China ERP Lianfeng Electric Ningbo promotion switch new products (Figure) Dengyuan International Lighting Ningbo European Lantern is favored (Figure) Op Lighting October Huizhou moved to a new location


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