Today, the mobile phone market is bloody, sales are concentrated in the first-line brands, and a large number of small and medium-sized brands are disappearing. Recently, Luo Yonghao’s Hammer mobile phone was exploded and could no longer be supported, and the once-popular LeTV mobile phone has been buried in the ruins of history. Gionee and ZTE mobile phones are also fading out of their sight. How difficult is the world!
October is the new mobile phone product release season. On the 18th, Lenovo launched a variety of products in Beijing in one go, including smart phones, smart watches and children's phone watches. Lenovo's vice president Chang Cheng gave the whole lecture. He admitted at the beginning that the mobile phone market is a red sea market. He used two words to summarize Lenovo's attitude towards mobile phones, that is: "really true"!
Lenovo mobile phone has found a focus
Lenovo used to be the leader of domestic mobile phones and ranked third in the world in terms of market share. However, in recent years, Lenovo mobile phones have encountered some troubles and experienced some setbacks, especially in the domestic market, failing to meet expectations. However, this did not deter Lenovo. Lenovo's mobile phone, which is starting again, has a clear idea this year. It insists on the brand positioning of "conscience excellent product, national mobile phone" to regain the love of consumers.
According to data released by an e-commerce platform, from June 1 to 18 this year, Lenovo's mobile phone sales ranked sixth, ahead of mobile phone brands such as vivo, OPPO and Samsung. On June 18th, Lenovo's mobile phone sales entered the top five, starting a counterattack. This also shows that good products and conscientious prices are the last word to win users.
In the thousand yuan machine market, Xiaomi has always claimed that it has a cost-effective advantage. Some people even believe that Xiaomi has lowered the price of smartphones. However, from the perspective of Chang Cheng, at a price of 1,000 yuan, Lenovo mobile phones are the best choice-whether it is a value party (Lenovo Z5), an entertainment party (Lenovo K5 Pro) or a camera party (Lenovo S5 Pro), Lenovo phones are all It is the best choice for a thousand yuan machine.
The biggest impression of the Lenovo mobile phone that started again is that it puts down the shelf, has a clear positioning, and deliberately builds products for consumers. The thousands of yuan machine market has a wide coverage of people, and there is a great opportunity to do a good job in this market. This pragmatic attitude has allowed Lenovo to find a focus and gradually make its own voice in the mobile phone market. This time, Lenovo launched three mobile phones, although they are all thousand yuan phones, it can be seen that a lot of work has been spent, which is what Chang Cheng said: "reality"! In the details, devote one percent of the energy to make the product well.
Selfie mobile phone popularity storm
In the era of mobile sharing, selfies are a core pain point for users, especially in the domestic market. For a mobile phone to succeed in the market, an excellent selfie is the key. According to surveys, many girls spend an average of two hours a day on P-pictures, presenting the most beautiful side in the circle of friends, social platforms, etc.
Chang Cheng also said that Lenovo has brought a new generation of products under the guidance of the "reality" spirit. When it comes to mobile selfies, we think of OPPO and vivo. Their success is largely related to their excellent selfies, especially because they have won the love of female users.
Lenovo released three AI four-camera phones, S5 Pro, K5 Pro, and K5s in one breath. This is another major new product release following the release of Lenovo Z5 in June. The last new product release helped Lenovo win the 6? In the mid-2018 promotion, will this new product release be aimed at Double Eleven?
The three mobile phones released by Lenovo this time again adhere to the concept of "conscientious products, national mobile phones". Not only the appearance design is fashionable and trendy, the configuration is high, but also a lot of attention has been paid to the details. The most important thing is that the price is more conscientious. Lenovo S5 Pro focuses on Meipai. In order to provide users with a better selfie experience and popularize Meipai, Lenovo has made a lot of effort on the basis of building hardware. The Lenovo S5 Pro front camera uses a 20-megapixel 1/2.8-inch Sony IMX476 maximum front sensor, an equivalent of 2μm "maximum front camera size" and an 8-megapixel "maximum front camera infrared sensor module". Created the strongest front dual-camera, and built an infrastructure to present an excellent selfie effect.
OPPO and vivo’s mobile phones have excellent self-portrait effects, but their products are expensive, with flagship phones priced at more than 3,000 yuan. For most consumers with insufficient purchasing power or users who are unwilling to spend more, they cannot Enjoy a mobile phone with excellent selfie effects. The biggest difference between Lenovo and OPPO and vivo is that it allows users to buy excellent selfie phones at a more affordable price.
Traditional beauty mobile phones simply improve the face, which can easily lead to distortion, and men become feminine. Lenovo S5 Pro is different. It uses a unique beauty algorithm to reshape the face in 3D depth of field, combined with 3D natural beauty makeup, to present users with the most natural beauty effect. Of course, its rear camera is equally powerful.
Lenovo S5 Pro is equipped with a Qualcomm Snapdragon processor, a 6.2-inch full screen, a 3500 mAh battery, and a body thickness of 7.7mm. It is available in pure gold, ice blue, and crystal black. In terms of price, 6GB+64GB starts at 1298 yuan. Lenovo K5 Pro is positioned as a thousand-yuan audio and video phone, using stereo dual speakers, equipped with 4050 mAh battery, 18W fast charge, 4GB + 64GB price is 998 yuan, 6GB + 64GB price is 1098 yuan, 6GB + 128GB is 1298 yuan. The Lenovo K5s uses a 5.7-inch full high-definition large screen, and the price of 4GB+32GB is only 798 yuan.
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