——2007 year-end inventory scanning of light source electrical appliances brand
From the sudden emergence of the small ghosts to the "Glorious Renaissance" of Foshan Lighting last year, from the energy-saving lamps "urban encircling the city" to the sudden emergence of new light sources such as induction lamps and LEDs, the light source market in 2007 can be described as a glory.
TCP: Products account for 70% of the US market
Business inventory
Looking back at the road that the US TCP company has traveled in 2007, it is a surprise. In the first month of the month, the US TCP green energy-saving lamp series swept the first-tier and second-tier cities in China, and the first strong-star five-star Crowne Plaza Hotel, which was built with a net investment of 100 million US dollars, held a grand foundation laying ceremony in the beautiful Zhenjiang. In March, the company's Yangzhou Qiangling Company and Huai'an Qiangling Company were officially put into production, and the capacity of TCP to produce the whole lamp was increased to 1.4 million.
Wal-Mart, the world's retail giant, has chosen a strategic partnership with US TCP to launch a global business unit. In September, TCP products officially entered the Wal-Mart supermarket. Ellis Yan, president of TCP, won the honor of the top ten outstanding figures in the "The 2nd Outstanding People in the Second China Lighting Industry" held by this newspaper, and was recognized by consumers and lighting peers. On November 15th, after many days of expert review, in the "China Lighting Industry Single Product Champion" selection campaign launched by "Guzhen Lighting", the US TCP products won the honor of the energy-saving lamp single product champion.
market feedback
The market for TCP lighting in Henan was operated by the top 500 dealers, Kecai Lighting, in the logistics center mode, and officially entered in September 2007. According to Liu Bing, manager of TCP Lighting Henan Office, TCP Lighting achieved nearly one million sales in the past three months, and the products successfully entered more than ten high-end hotels in Henan Province. On November 11, 2007, the 2007 US TCP Group Global Marketing Conference was held in the APEC International Conference Center on the Huangpu River in Shanghai. The conference brought together nearly 100 managers from North American sales companies, technology R&D centers, Hong Kong logistics companies, China manufacturing bases, and China sales companies under the US TCP Qiang Ling Group, as well as major supply chain partners in China. Mr. Chen Yansheng, Chairman of China Lighting Association, was also invited to participate in the marketing summit. The meeting announced that TCP products have accounted for more than 70% of the national market for energy-saving lamps, and it is predicted that in 2008, it will exceed 454 million sales.
Activity situation
On December 6, 2007, the “Australia Workshop on Phase-out of Inefficient Lighting Products in Australia†was held in Beijing. The conference invited 20 officially recognized high-efficiency lighting products manufacturers in China to participate. As one of the invited companies, TCP Strong Ling Group China Company made product demonstrations and explanations at the conference. It is expected to start good trade cooperation with light source buyers in various regions of Australia next year.
Shanghai Luyuan: Fully overfulfilled tasks
Business inventory
At the beginning of last year, in order to cope with the competition upgrade of the energy-saving lamp industry and further enhance the company's comprehensive strength, “Shanghai Luyuan†introduced a competition mechanism within the group and implemented an incentive system for survival of the fittest. The board of directors of the company made a decision to separate the production plants within the group from the marketing companies. In addition, the Group established a foreign trade company to cooperate with the “global market tide and implement both domestic and foreign sales. In 2007, Shanghai Luyuan products have been sold to the United Kingdom, South Korea, Japan, Singapore, the Middle East and South America.
In terms of domestic marketing, the company cooperated with Beijing Hejun Consulting Co., Ltd. to sort out the existing channels and successfully implement the “1+N†marketing model in Shanghai and achieved remarkable results. Implement the development strategy of “key areas of key investment†in the domestic market, divide the national market into regions, and implement the responsibility system for regional managers.
In 2007, “Shanghai Luyuan†won the “Recommended Brand of Energy-saving Lamps for Lighting Industry†and passed the honor of “China Energy-Saving Product Certificationâ€.
In the 2007 3.15 product quality spot check activity jointly organized by the State Administration for Industry and Commerce, the General Administration of Quality and Technology Supervision, Inspection and Quarantine, and CCTV, the 3.15 product quality red list was obtained. In June, Baodi's full range of energy-saving lamp products passed the energy-saving certification. At the same time, the 1W series of energy-saving lamps, which represent the new height in the field of energy-saving lamps, have been successfully developed, and successfully refreshed the low-power record of energy-saving lamps. In July, it was officially confirmed that the construction of the new Baodi Industrial Park in Jiangxi was started on December 12.
In 2007, on the basis of maintaining the optimization and upgrading of the original channels, Shanghai Baodi has expanded the market of 7 provinces and cities including Sichuan, Yunnan, Guizhou and Hebei. By the end of 2007, it successfully completed the scheduled sales target and network construction target at the beginning of 2007. .
market feedback
Tianjin: The target mission is 6 million. It has been overfulfilled. More than 70 distribution networks have been developed, including 20 store-in-shops.
Hangzhou: The expansion of the new city, from the previous single-floor 120 square meters of business sites, this year renovated the second floor of 280 square meters, currently nearly 400 square meters.
Harbin: In 2007, the promotion was strengthened. Especially in the first half of the year, network development was carried out at the prefecture level and county level.
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