China's water purifier children's category, Wanjiale to do first; this goal has been included in the Wanjiale three-year plan.
On the last Friday of 2017, Liu Zhenggen, general manager of the Wanjiale Hot Water Business Unit, announced the ideals of Wanjiale's clean water at the launch of its children's shield water purifiers. The children's sub-category category was the first, and it entered the industry in three years. Three.
Speaking of this ideal, Liu Zhenggen bluntly said that the current penetration rate of household water purifiers in China is less than 10%. Compared with the penetration rate of more than 80% abroad, there is still a lot of room and opportunity. Especially in the field of subdivision, there are only a handful of water purification products that are actually made for children. He said that although Wanjiale seems to be a latecomer, it is actually a long-term technical reserve and product research and development, which has today's rich and characteristic products, and this is just the tip of the iceberg of Wanjiale's water purification business.
MACRO Division General Manager Liu root hot water
According to the information provided by Wanjiale, there are many possible substances in the drinking water of today's family that affect the healthy growth of children, such as heavy metals, lead, plasticizers, antibiotics, residual chlorine... some affect IQ, some affect development, and the situation is very serious. Water with safety is more important than anything else. "Children's Shield" pure water machine products are developed for children, using reverse osmosis technology, the barrier to these harmful substances is almost 100%, and compared with ordinary products, "Children's Shield" pure water machine has a large amount of water, and the filter element is more Long-lasting, better results.
An interesting phenomenon is that according to the retail data of Zhongyi Kang offline, the reverse osmosis, large flux, high value, intelligent water purifier, retail price of 4,000 to 5000, has gradually become the mainstream of the market, and this time The main products of the children's shield products introduced by Wanjiale, “Easy EASYâ€, “Ultra-thin THIN†and “Ultra-quiet Quiet†series, are in this range.
First-class companies to do the standard, Liu Zhenggen mentioned in the interview that Wanjiale is currently working hard to promote the standard of children's water purifiers. He said that only the standard of children's water purifier products will have more reliable children's water purifier products. For consumers to choose.
For Wanjiale, which has always claimed to be the main force of water heaters, it has entered the field of clean water. The industry analysts said that on the one hand, China's water purification market education is almost mature, and the prospects are promising. In the future, a large-scale outbreak will be ushered in, similar to the Wanjiale Children's Shield. This targeted segmentation category is likely to lead a new round of growth, and the maintenance of the water purifier after sale and the replacement of the filter will bring more profits; on the other hand, Wanjiale brand reengineering, technology upgrade in recent years Let it have the strength to grasp such opportunities.
However, it is still time to test whether you can sit on the top spot of children's clean water. After all, in the field of pure water, he has a well-known brand such as AO Smith, Gion, Midea and Haier. In the field of subdivision, the sun The rain mother water purifier also has a few actions, and Wanjiale still needs to show more strength.
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