Smart home business must choose "big brand"?

Choosing a manufacturer is the first problem for smart home entrepreneurs entering the industry, and it is also the most difficult and most important one-choice question. When I communicated with many smart home-based start-ups, they always intentionally or unintentionally compared some of these so-called smart home brands with certain manufacturers and Haier and Xiaomi. This problem made me embarrassed. So I think it is also necessary to share with you my views on this issue.

First of all, let me clarify one problem: The so-called "smart home brand" I am referring to here is not like the traditional intelligent brands such as Honeywell, C4 and HDL. But the "big brands" in the eyes of emerging entrepreneurs are similar to Haier, Xiaomi, Jingdong and NEST. Many smart home starters understand the industry for no more than three years, or have transitioned from other related industries. So they did not experience the so-called integration, wiring and other industrial stages. We will use the traditional household appliance brand Haier and the new Internet brand Xiaomi as examples to conduct a comprehensive analysis.

As we all know, Haier smart home extends from its powerful home appliance brand, its launch of the "Haier U + smart life" brand, business content I put it together, there are three major blocks:

1, Haier U + smart life operating system. Its official introduction is: Haier U+ smart living system is the world's first smart living system, it covers a whole set of smart home solutions. U+ Smart Home Connected Platform, U+ Cloud Service Platform and U+ Big Data Analysis Platform. Through this system, users can realize cross-brand and cross-product interconnection with all smart home terminals in only 12 seconds.

2, smart community, smart home. Haier smart home official introduction data clearly stated that its business scope covers smart homes, smart communities, cloud communities, smart security, system integration, etc., it is not difficult to see its ambition in the smart community. Inquiries about its official website on smart home content, including home security, video intercom, remote meter reading, property repair.

3, smart appliances, smart appliances cloud platform. The core strength of Haier smart home still comes from the support of home appliances. Haier Rishun is building a home online store where owners can purchase Haier’s smart homes, home appliances and other products.

And Xiaomi, what he has done in the field of smart home is nothing more than two things:

1, miui system. For Xiaomi, miui is its killer in the field of smart homes. In the future, if it unveils the miui interface to its partners, based on its considerable size, there will be a large number of traditional home appliance manufacturers willing to join the miui lineup. Conveniently let your products have internet thinking. Once a smart home centered on miui was built, Xiaomi woven up an Internet of Things.

2, smart home small system, single product: at this stage, millet router and millet phone combination of super practicality, has let users see the shape of the family of smart home. With the development and upgrading of a series of products such as millet bracelets, millet plates, and millet TVs, smart home camps with miui as the operating system will become more and more abundant.

Therefore, whether it is Haier, or Xiaomi, or even more well-known Homekit, JD+ and other brands, the final build is based on existing business smart home platform. Aggregate more products and companies on this platform and gain greater influence as a circle.

Of course, there is also an important content, that is, these companies in the channel construction requirements, not every person who wishes to make achievements in the field of smart home, can become the partners of these companies. We can learn more about this issue.

After the analysis, our smart home-based start-ups will make a comparison in the heart, in the end the company's business and development direction, in line with my entrepreneurial thinking? Is it consistent with the resources I currently have and the smart home business I have planned? Can you support my business effectively? Clearly knowing these questions, the answer naturally comes.

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Wise old Lao Xue: Entrepreneurs who have struggled for a long time in the smart home market want to share their experiences and ideas and make more like-minded friends. WeChat: znjjxue.

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