According to data from relevant authorities, the domestic television market has ushered in a slight increase in sales during the “Yuan Chun†sales season that has just passed. However, from the perspective of overall market share, some people are happy and some people worry.
The market share data of Yikang Statistics in the data research institutions shows that Hisense, Skyworth and TCL share the top three shares, of which Hisense is currently firmly in the first place, and the cumulative market share in 2016 has reached 17.05%. The rates, followed by 16.04% of Skyworth and 14.03% of TCL, are nearly 3% higher than the same period in 2015.
Sales of Spring Festival Sales Declined Broadly to Broaden Marketing
The Spring Festival is the beginning of the new year and the end of the past year. The days of rekindling and greeting are often the peak seasons of the home appliance industry. Therefore, the Spring Festival has always been a time of utmost suspicion for the merchants. The 16th Spring Festival home appliance store joint manufacturers have launched year-end sales promotion offensives. .
However, compared with the enthusiasm of the stores and manufacturers, consumer demand is not strong. According to AVC's total data, the retail sales volume of the color TV market during the Spring Festival reached 4.35 million units, a year-on-year decrease of 2.1% over the 15-year period; retail sales amounted to 14.4 billion yuan, a year-on-year decrease of 4.0% over the 15-year period.
In the first two weeks before the Spring Festival, the sales of color TVs performed well, and the retail sales increased by 12% year-on-year. As the majority of consumers returned home during the Spring Festival, the sales performance of color TV sales was deserted, and retail sales dropped by 21% year-on-year.
This data is also inspiration to us. “Making festivals†is not a good thing. It will only overdraw spending power and divert the sales share of traditional festivals. The color TV industry will not be in the “peak season†every day. In the past, the artificial festivals were all overdraft traditions. The holiday season eventually turns into a situation where the off-season is not light and the busy season is not prosperous.
In the new year, color TV industry can no longer rely on price wars, artificial festivals to maintain sales, currently on the market laser TV, OLED TV, curved, ultra-thin and even 8K and many other fresh technologies waiting for manufacturers to apply.
AWE conference black technology frequent Hisense laser display stunning four
As the representative of the next-generation television display technology, Hisense laser cinema TV has attracted much attention in the AWE exhibition hall. Hisense Laser Theater Television has applied 141 patented technologies, and the core laser optical engine is 100% self-developed and designed. The entire R&D, design, and manufacturing are completely autonomous.
It is understood that this series of products through bold innovation in the optical circuit design, and the application of the latest HDR technology, better brightness, richer colors, a more distinct level, the picture is more realistic. It also uses the world's top 5.1 audio + Dolby DTS dual decoding technology, independent wireless speaker suite, to create top-level music enjoyment with dozens of professional-grade audio technology.
The future competition in the large-screen TV market will be a competition between laser TVs and LED TVs. Compared with LCD TVs of the same size, Hisense Laser Cinema TV has a very high cost-performance advantage.
When the general manager of Hisense Electric, Hu Jianyong, accepted an interview with a home appliance alliance network, he pointed out that after more than half a century of development, China's color TV industry has precipitated and the industry chain has gradually matured, and it has already had the conditions to “go globalâ€.
In 2015, overseas sales of Hisense TV accounted for 40% of the total scale. In the global market, Hisense TV shipments also surpassed Sony to enter the world's top three. Global competition requires Chinese companies to plan competition strategies at a higher level.
From a global perspective, the core demand of users for the traditional attributes of television products is the visual enjoyment brought by large screens and high picture quality. Hisense's product strategy is to continuously upgrade and develop its own ULED and laser display technology, export to the world's users ULED products that constantly refresh the TV picture quality, and promote the popularization of the laser cinema TV market, let TV enter the cinema era.
MU7000's new world's first sea credit products to speak
Hisense MU7000 "worldview" series of ULED super-quality television applications Hisense's latest development of ULED3.0 technology and Hi-View Pro quality processing chip - letter core, and to achieve full HDR.
The contrast of the picture is greatly improved and the grayscale is significantly improved, so that the black is deeper and the white is purer, and the subtle brightness changes are fully exhibited. The new color gamut of the MU7000 series ULED with high color gamut and 10-bit backlight covers up to 130% of color gamut and can achieve one billion color performance. The product also passed the three major 4K international standards certification of the Consumer Electronics Association of the United States, Europe Digital Europe, UHD Alliance.
As a product released in the world, Hisense MU7000 series ULED new original dual-channel six-drive independent sound cavity design, and support for Dolby AUDIO, Dolby Panorama sound, DTS2.0 international leading sound quality decoding standard. It is commendable that MU7000 series ULED products have achieved ultra-light and thin design under the premise of achieving excellent picture quality and sound quality, and made TV a living room artwork with minimal design and international mainstream CNC drilling process.
MU7000 series ULED new application of Hisense's latest upgrade VIDAA intelligent control system, the system is the only through the Android CTS certified smart TV system, with better security and stability. The new VIDAA system has a smoother and faster control experience and is the first in the industry to support full scene gesture recognition control. In terms of content, Hisense VIDAA smart platform has rich online video, education, games, shopping, and other resources, and has created more than 17 million active users in the industry.
The market share data of Yikang Statistics in the data research institutions shows that Hisense, Skyworth and TCL share the top three shares, of which Hisense is currently firmly in the first place, and the cumulative market share in 2016 has reached 17.05%. The rates, followed by 16.04% of Skyworth and 14.03% of TCL, are nearly 3% higher than the same period in 2015.
Sales of Spring Festival Sales Declined Broadly to Broaden Marketing
The Spring Festival is the beginning of the new year and the end of the past year. The days of rekindling and greeting are often the peak seasons of the home appliance industry. Therefore, the Spring Festival has always been a time of utmost suspicion for the merchants. The 16th Spring Festival home appliance store joint manufacturers have launched year-end sales promotion offensives. .
However, compared with the enthusiasm of the stores and manufacturers, consumer demand is not strong. According to AVC's total data, the retail sales volume of the color TV market during the Spring Festival reached 4.35 million units, a year-on-year decrease of 2.1% over the 15-year period; retail sales amounted to 14.4 billion yuan, a year-on-year decrease of 4.0% over the 15-year period.
In the first two weeks before the Spring Festival, the sales of color TVs performed well, and the retail sales increased by 12% year-on-year. As the majority of consumers returned home during the Spring Festival, the sales performance of color TV sales was deserted, and retail sales dropped by 21% year-on-year.
This data is also inspiration to us. “Making festivals†is not a good thing. It will only overdraw spending power and divert the sales share of traditional festivals. The color TV industry will not be in the “peak season†every day. In the past, the artificial festivals were all overdraft traditions. The holiday season eventually turns into a situation where the off-season is not light and the busy season is not prosperous.
In the new year, color TV industry can no longer rely on price wars, artificial festivals to maintain sales, currently on the market laser TV, OLED TV, curved, ultra-thin and even 8K and many other fresh technologies waiting for manufacturers to apply.
AWE conference black technology frequent Hisense laser display stunning four
As the representative of the next-generation television display technology, Hisense laser cinema TV has attracted much attention in the AWE exhibition hall. Hisense Laser Theater Television has applied 141 patented technologies, and the core laser optical engine is 100% self-developed and designed. The entire R&D, design, and manufacturing are completely autonomous.
It is understood that this series of products through bold innovation in the optical circuit design, and the application of the latest HDR technology, better brightness, richer colors, a more distinct level, the picture is more realistic. It also uses the world's top 5.1 audio + Dolby DTS dual decoding technology, independent wireless speaker suite, to create top-level music enjoyment with dozens of professional-grade audio technology.
The future competition in the large-screen TV market will be a competition between laser TVs and LED TVs. Compared with LCD TVs of the same size, Hisense Laser Cinema TV has a very high cost-performance advantage.
When the general manager of Hisense Electric, Hu Jianyong, accepted an interview with a home appliance alliance network, he pointed out that after more than half a century of development, China's color TV industry has precipitated and the industry chain has gradually matured, and it has already had the conditions to “go globalâ€.
In 2015, overseas sales of Hisense TV accounted for 40% of the total scale. In the global market, Hisense TV shipments also surpassed Sony to enter the world's top three. Global competition requires Chinese companies to plan competition strategies at a higher level.
From a global perspective, the core demand of users for the traditional attributes of television products is the visual enjoyment brought by large screens and high picture quality. Hisense's product strategy is to continuously upgrade and develop its own ULED and laser display technology, export to the world's users ULED products that constantly refresh the TV picture quality, and promote the popularization of the laser cinema TV market, let TV enter the cinema era.
MU7000's new world's first sea credit products to speak
Hisense MU7000 "worldview" series of ULED super-quality television applications Hisense's latest development of ULED3.0 technology and Hi-View Pro quality processing chip - letter core, and to achieve full HDR.
The contrast of the picture is greatly improved and the grayscale is significantly improved, so that the black is deeper and the white is purer, and the subtle brightness changes are fully exhibited. The new color gamut of the MU7000 series ULED with high color gamut and 10-bit backlight covers up to 130% of color gamut and can achieve one billion color performance. The product also passed the three major 4K international standards certification of the Consumer Electronics Association of the United States, Europe Digital Europe, UHD Alliance.
As a product released in the world, Hisense MU7000 series ULED new original dual-channel six-drive independent sound cavity design, and support for Dolby AUDIO, Dolby Panorama sound, DTS2.0 international leading sound quality decoding standard. It is commendable that MU7000 series ULED products have achieved ultra-light and thin design under the premise of achieving excellent picture quality and sound quality, and made TV a living room artwork with minimal design and international mainstream CNC drilling process.
MU7000 series ULED new application of Hisense's latest upgrade VIDAA intelligent control system, the system is the only through the Android CTS certified smart TV system, with better security and stability. The new VIDAA system has a smoother and faster control experience and is the first in the industry to support full scene gesture recognition control. In terms of content, Hisense VIDAA smart platform has rich online video, education, games, shopping, and other resources, and has created more than 17 million active users in the industry.
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