CCTV's "First Time" report on children's positioning watches radiating ultra-mobile phones thousands of times is like a bomb, which has stirred up thousands of waves in the water of the wearable device industry and the entire smart wear industry. Last Thursday, my article "Where is CCTV's exposure of children's smart watches?" is a sneak peek, attracting people inside and outside the industry to have a heated discussion on reporting and industrial development. Among them, there is no shortage of professional reports on the CCTV survey, but more are still considered and discussed from the aspects of industry standards and product specifications.
The lack of industry standards is "risk" and "machine"
It is undeniable that CCTV's professionalism in hardware product reporting is not perfect, and there are some shortcomings from the sample size of the survey itself. However, as the netizen "camellu" said, even if it is only one-sided, it sounds the alarm of the quality of smart wearable products; even if it is not rigorously inferred that the proportion of radiation between the children's positioning watch and the mobile phone is correct, However, as a primer, the problems it reflects are objective and universal. As the netizen "normally?", since the radiation of the signal is the largest when transmitting the connected base station, the peak of the radiation of the smart watch at the moment of making and connecting the call is very large, but during the call, the peak value is relatively Will be stable. Moreover, due to the limitation of the area of ​​the smart watch, the manufacturer is likely to make the antenna or the transmission frequency larger when improving the quality of the call. This can be said to be an objective and helpless move by some entrepreneurs to the current technical conditions.
At present, people are more and more "exquisite" about what they are consuming, even if they are through radiation detection and get a network access license, they are fashionable and cautious. Then, such a high-radiation product, this smart watch that should not be worn for a long time, and can not be used by children, is how to appear in the field of children's products? On the one hand, it is driven by interests, and on the other hand, "the lack of industry standards, and the resulting lack of inspection and testing institutions."
Without the conditions for check-up, coupled with the immature technology, the market is not standardized, and the disorder of competition, the development of the wearable industry can be said to be "a ambush and a crisis." However, this is not a desperate thing. The so-called "crisis", no danger to come! Regarding the "risk", I have already made a lot of explanations in the article "Where is the CCTV exposed children's smart watch road?" Today, I mainly come to discuss with you the "machine"; especially in the face of "mass entrepreneurship, the public The social environment of innovation, perhaps this is a valuable opportunity for our industry leaders, innovative entrepreneurs.
Participate in the development of standards and lead the development of the industry
For high-radiation products, the emperor landed in the mass consumer market, and many netizens believe that it is largely due to the lack of industry standards. In fact, as early as six months ago, the relevant institutions have already considered the standard weights, and some supervisory units, including the Ministry of Industry and Information Technology, have also conducted in-depth discussions with me. At the annual industry conference organized by an unofficial organization in Beijing, a standard system for wearable equipment industry has been released. It is placed in a chaotic industrial order for the industry chain to reference and promote the development of the industry. However, in the actual operation process, it is more reserved for the virtual table. At the same time, from the industrial point of view, the relevant entrepreneurial participants in the wearable industry are “doing their own wayâ€, resulting in the use of data information is not standardized, lack of privacy protection, and the lowering of the professional ethics threshold, which makes the industry unable to develop in a benign direction.
In the face of the objective reality of influential industry standard vacancies, if we still stay at the level of understanding that “the industry is not mature enough to have a stable standard systemâ€, the “first chicken or the first egg†is understood. That is obviously not conducive to the healthier and orderly development of the industry. In this regard, I still highly praise the thinking logic of Steve Jobs not superstitious market research. Of course, Steve Jobs is not superstitious about market research. It is not his subjective and disrespectful consumer perceptions and preferences. On the contrary, it is precisely because he focuses on the deep-seated needs of consumers that he can achieve products that are directly at the bottom of consumers. The fashionable words are "explosive products" and "pain points", so that the real needs of everyone can be released during the use of the product. Similarly, the formulation of industry standards is the same. The immature development of the industry cannot be the subjective reason for the lack of standards. On the contrary, just because the industry is not mature, we need a forward-looking and responsible guidance to lead and supervise. Everyone is more standardized and mature on the road of smart wear.
Here, I encourage participants in the smart wear industry, professionals with relevant knowledge and technical background, to voluntarily and consciously provide advice on the industry's relevant guidance or industry standards. We can adopt a step-by-step approach. For the relevant management departments, we can choose to form relevant guidance from some key technical points. Of course, such guidance has certain “mandatoryâ€. Participation in the formulation and discussion of standards is not the privilege and obligation of a few large companies, but the obligations and responsibilities of each wearable equipment industry practitioner. Everyone who is committed to the smart wear industry with his master's attitude will determine the prospect and speed of the industry development, and also determine his own words and influence in the industry.
Professional testing organizations have deep market opportunities
How do you prove your "smart" and "wearable" wearable devices without standard support? Obviously, the current "Wang Po sell melon" is already very unreliable. In particular, the self-proclaimed functions of wearable devices are not covered by the corresponding standards, or the certification of the testing organization, and they have repeatedly lost in the market inspection. Finally, even the most basic security issues have become unsafe black hands.
At this time, the demand for a professional, professional and credible testing organization is on the rise, even more expectant than the industry standards left on paper. Then, for the "mass entrepreneurship, innovation", what kind of market space and opportunities exist for this testing organization? Let's first take a look at how current domestic wearable devices are detected.
First of all, friends who pay more attention to smart wear related public numbers, or who often visit technology media and forums may have seen many “grassroots†detection methods for wearable devices, namely pure manual detection. For example, a smart bracelet that functions to monitor the movement situation is an example of finding a person wearing the product after a large number of related sports or similar movements to see the data presented. For such a test, in the selection of the sample, it can be said that the randomness is achieved, but the sample size is obviously insufficient, and there are even cases where the result differs depending on the wearer.
Secondly, the detection method of related devices such as mobile phones is applied. This is an upgrade for pure manual testing that lacks sample size. However, the limitations are also very obvious, that is, the lack of detection for specific functions. In the case of mobile phones, the main focus is on environmental adaptability testing, component life testing, and detection of signals, radiation, and the like. However, the detection of wearable devices with specific functions is obviously not limited to these aspects. For example, the functions of heart rate monitoring, sleep monitoring, etc., obviously cannot be effectively realized in the mode of mobile phone detection; and these functions are the real considerations for whether the wearable device is useful or not.
Faced with the upgrade and development of wearable devices, the demand for professional product testing organizations is becoming more and more urgent. Because consumers demand product quality, they will push back the company's products to be tested. So, for entrepreneurs, how can they cut in and how big is the opportunity? I believe that on the one hand, on the basis of focusing on hardware detection, the product can be tested in all aspects; on the other hand, it can be introduced through relevant machinery and equipment, starting from professional function detection, and achieving deeper specific functions. Specialized testing can also advance the standards and system specifications of this functional area. Regardless of the mode, the current market space and prospects are very impressive. Because for the wearable device industry, it is still in the exploration stage. The next 2016, with the growth of big data and ecosystem, will drive the full launch of the wearable market; after three or five years of growth, The entire smart wearable market, including wearables, will usher in a period of rapid development in 2019-2021, after which the market may stabilize.
It is called "a hero in a chaotic world." Then, before the arrival of the dividend period in the wearable device industry, if you can cut into the professional testing field first, you may be able to open the success of the "first mover is king."
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