ZTE Vice President He Shiyou: Mobile phone revenue will increase to 40% this year

On February 28th, at the first day of the MWC 2012 (Mobile Communications World Congress) held in Barcelona, ​​ZTE announced the ultra-thin quad-core smart phone Era. After the meeting, He Shiyou, executive director and executive vice president of ZTE Corporation, was interviewed by the media. At the time, ZTE stated that in 2012, ZTE will use its efforts to consolidate the mid-to-low-end market to force its mid-range and high-end markets. Era will be the most powerful testimony.

It is understood that Era is the flagship model released by ZTE at MWC. It uses the latest Android 4.0 operating system, matching Tegra AP30 quad-core 1.5Ghz processor and 4.3-inch QHD multi-touch screen, only 7.8 Mm.

He Shiyou said that when talking about the development of the past year, he said, “The data is the most convincing. ZTE’s mobile phone shipments have grown by 50% last year, and smartphone shipments have achieved the industry’s fastest 400%. We believe that in the mobile terminal market, ZTE will enter a new era. Era reflects our vision for the future. This is a smart phone worthy of the expectations of ZTE users."

According to reports released by Gartner, a well-known mobile phone market research organization, in the global mobile phone manufacturers' sales report in the fourth quarter of 2011, ZTE surpassed LG in sales volume and became the fourth largest mobile phone manufacturer in the world.

In addition, Mr. He Shiyou also introduced: “We will continue to strengthen our long-term cooperation with operators around the world. At the same time, we will vigorously explore marketing channels. Especially in high-end markets such as Europe, the United States and China, we will devote more energy. ."

Last year, ZTE grew 100% in the U.S. market and became a partner to several major US operators. The customer's request not only provides a good value-for-money product, but also hopes that ZTE's products and HTC, Samsung, MOTO, Apple and other vendors' product technologies can quickly keep up. “Once last year, Samsung, MOTO, Apple and other international brands launched their products in the first place, ZTE was able to request the same-grade products within three months of listing.” He Shiyou said.

Finally, he also stated that ZTE will continue to implement the mid-to-high-end smartphone strategy this year, and will increase investment this year. In 2011, the mobile phone business will account for one-third of the group's revenue, and this year it is estimated that it will generate 40% of the group's business revenue. Business income strives for 50% of the group's revenue.

It is reported that Era will make its debut in the European and Chinese markets in the second half of 2012.

In addition to Era, at this MWC show, ZTE released a full range of smart new products including multi-core, LTE, Android 4.0, and Windows Phone, including mobile phones and tablets, aiming to become one of the top three suppliers in the mobile phone industry by 2015. This batch of smart products will be an important part of ZTE's goal.