[Global Network Technology Reporter Zhang Yang] According to the official Weibo microblog, March 21st, this morning, Alibaba Group announced the acquisition of Damai, a Chinese-language Chinese ticketing website, which will be operated by Alibaba’s wholly-owned subsidiary. Zhang Yu, vice president of Alibaba Group and secretary-general of Alibaba Culture and Entertainment Group, will serve as CEO of Damai, and Cao Jie, CEO of Damai, will serve as special advisor to the new Damai.com.
As early as July 2014, when Alibaba.com was still in its infancy, Alibaba had become an important shareholder of Damai.com. Alibaba said that Alibaba has gradually completed its layout of the film, music, video and other content industries, and formed a large entertainment platform that combines content production and multi-screen distribution.
Yu Yongfu, Chairman and CEO of Ali Culture Entertainment Group, said that after three years of acquisition of Barley.com, Alibaba has completed the layout of the film, music, video, and other content industries over the past few years. With the addition of barley, Ali Baba will further improve the establishment of the offline basic service link, and bring high-quality content, one-stop service and unique innovative entertainment experience to consumers. While barley network optimizes its core products, it will also catalyze the synergies between the various Alibaba ecosystem businesses.
It is reported that Damai.com is the largest ticketing platform in China and a well-known comprehensive entertainment and sports electronics planning brand in the Chinese-speaking area. It has an exclusive ticketing system and marketing management team for major entertainment sports events in more than 30 cities throughout China.
The following is the full text of the internal letters of Damai’s founders Cao Jie and Feng Yuhong:
Let's fly dreams together, and illuminate the world with music, beauty, and love
Colleagues from Barley:
After nearly three months of negotiations with Alibaba Group, Barley officially joined the Alibaba Grand Entertainment Platform today.
It is not difficult to make this decision. If barley’s past goal was to focus on ticketing and become China's ticketmaster, then the next step is to become China's livenation.
Since 2004, relying on integrity, technology and humanistic innovation, Barley has become China's number one entertainment marketing platform. Barley has played a leading role and a milestone in accelerating the entire field performance and sports industry, driving the acceleration of the Internet, and establishing industry standards. The market share of barley in China's commercialization has always topped the list. From the perspective of ticketing technology application and market scale, it has also reached a world-class level. It can be said that the goals of the past stage have been fully realized. We must continue to optimize ticketing technology and services in the future and continue to expand market share.
Barley has now gathered the largest number of live and sporting audiences in China, has the most comprehensive national performance and event data, has the nation’s most extensive on-site ground handling capabilities, and a number of national and regional performance markets know best. The team, all of which have laid an irreplaceable foundation for achieving the next strategic goal since joining the Alibaba ecosystem.
We can see that with the advent of the era of China's consumption upgrade, the enthusiasm of the large cultural entertainment has risen. Capital and talents have started to gather in the entertainment field at a faster rate, which puts higher requirements on the next development direction of barley. The advantages of barley's layout and accumulation for more than a decade require a faster and better release. If we say that continuing to go it alone is an option, then it should be a better option to combine it with a larger platform and use it at a higher starting point. As we all know, Alibaba Group's ability in e-commerce, cloud computing, and big data, and its great attention to the big cultural and entertainment sections, especially the content layout and the tremendous synergies created by both sides, have strengthened the determination of the integration of barley and Ali.
The combination of barley and Ali began in July 2014. After three years of love, the two sides had a long-term understanding and running-in. This time, the complete integration of Barley into Ali Big Entertainment is both a result of careful consideration by both sides in terms of strategy and a perfect marriage in which the two parties fully understand and will become accustomed.
We are fully convinced that the management experience, corporate culture, and technical capabilities accumulated by Ali over the past more than a decade have brought tremendous benefits to Barley's further rise.
In the future, everyone is a barley person and an Ali person. A new and bigger platform has been paved; it is an opportunity as well as a challenge. I hope everyone will continue to work hard on a broader platform to realize their own values ​​in life with an empty cup mentality. .
I will serve as a special advisor to barley in the future. We hope every member of this big family will fly their dream together. As founders, in our eyes, barley will always be our child.
Today, as a leader in the industry, barley stands on the shoulders of China’s Internet giants and will fly higher and faster, using music, beauty, and love to illuminate the world.
Always bless everyone!
Damai Meyer Founder: Cao Jie Feng Yuhong
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