After decades of wind and rain baptism, the Chinese washing machine market is very mature, and the popularity is also among the top in the electrical category. However, with the demand for consumption upgrades, coupled with changes in consumer demand, the washing machine market is also Quietly changing, new products such as washing and drying machine, sorting washing, dryer, mini machine, etc. emerged. In April 2018, the washing and drying machine became the new favorite of the market and was loved by consumers.
According to the total data released by Avi Cloud (AVC), the overall market performance of washing machines in April was sluggish. The retail sales of the market was 5.47 billion yuan, down 5.7% year-on-year. However, the average market price increased by 8.0% year-on-year, thanks to washing and drying. The structure of the washing machine has increased by 11.4% year-on-year. In addition, in the best-selling models in April, the explosive rate of the washing and drying products was high, and the largest change last year was more than half of the 10kg and above capacity models.
The washing and drying machine can be so popular, and has a great relationship with the weather. The south is humid and rainy, and the air pollution in the north is also serious, which has increased the demand for washing and drying machines to some extent. At the same time, some industry people believe that the growth of washing and drying machine is not derived from the rigid demand of consumers, but from the strategy of mainstream enterprises. It is the way for enterprises to make more consumption by lowering prices and expanding channels. The person got to know the washing and drying machine.
Since the heat of the washing and drying machine has not decreased since last year, many consumers will consider whether it is worth buying. In any case, consumers must comprehensively consider the space, cost performance, drying effect and other aspects according to their own needs. .
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