From June 13th to 15th, the 2018 Asia Consumer Electronics Show will be held at the Shanghai New International Expo Center. It is understood that the 2018 Asia Consumer Electronics Show will produce the largest automotive technology exhibition area. By then, the world's leading automakers and automotive technology companies will release the latest autonomous driving technology and new concept cars. Advances in technology have greatly improved the safety of driving and the experience of connecting people and vehicles. At the Consumer Electronics Show in Asia, viewers will have the opportunity to experience the latest breakthrough technologies and more interactive features of autonomous vehicles, including the application of artificial intelligence in the automotive industry.
On May 16, the heads of the Consumer Technology Association and the Consumer Electronics Show in Asia were interviewed by the media. Gary S. Perry, President and CEO of the Consumer Technology Association, revealed that the 2018 Asian Consumer Electronics Show has a strategic focus on the AI ​​field, opening up a dedicated exhibition area, with about 35 companies exhibiting.
Among them, the fastest growing category is cars. Gary Shapiro said that compared with last year, this year's exhibition has increased by 50%, there are more than 50 exhibiting companies, and the outdoor exhibition area has also expanded.
It is worth mentioning that the 2018 Asia Consumer Electronics Show “Startup Enterprise Zone†will be the largest in history, with more than 100 start-ups from 13 countries and regions showcasing their latest technology products.
Steve Koenig, vice president of market research at the Consumer Technology Association, said that this year's Asia Consumer Electronics Show will involve cutting-edge technologies such as 5G technology, AI technology, automotive technology, smart city technology, AR/VR, etc. It will have a very far-reaching impact. According to market research, these technologies will generate an output value of 2.3 trillion yuan in 2018, an increase of 8% compared with last year.
The following is an interview record:
Mr. Gary Shapiro, President and CEO of the American Consumer Technology Association
Mr. Steve Koenig, Vice President, Market Research, American Consumer Technology Association
Mr. John Kelly, Senior Director, International Program, Consumer Technology Association, and Director of Asia Consumer Electronics Show
Mr. Li Wei, Executive Director, China Affairs, American Consumer Technology Association
Mr. Wu Jianghong, Managing Director of Shanghai International Exhibition Center
Ms. Hu Jiani, Project Director, Asia Consumer Electronics Show, China National Exhibition Center
Mr. Ji Shen, co-founder of Singular Auto.
Gary Shapiro: Thank you very much. Welcome everyone to participate in this morning's media event. This is precisely the opportunity for the 40th anniversary of China's reform and opening up. Recall that 40 years ago, no one can imagine that this year's Asia Consumer Electronics Show has achieved such significant progress in technology and products. In addition, I am very happy to return to Beijing. I have been to Beijing many times. Thank you for participating in our activities today.
Today, our introduction will have partners Shanghai International Exhibition Co., Ltd. to do some exhibition introductions with you, and will also introduce some introductions about technology and trends. Finally, we will introduce the situation of the exhibition itself.
I will hand over the microphone to James and ask him to introduce the situation of the exhibition.
Wu Jianghong: Thank you, Gary. I also welcome media friends to pay attention to the 2018 Asian Consumer Electronics Show. Since the first session of the Consumer Electronics Show in Asia, we have been a partner of our media. Thank you very much for your company. Thank you for your attention. This makes our Asian consumer electronics showcased as the most influential technology exhibition in China.
We are very fortunate and very proud to introduce the world's largest technology exhibition to China and introduce it to Shanghai through consultation with the US CTA four years ago. With the development of these three years, the scale of the exhibition has increased from 20,000 square meters in the first session to 50,000 square meters this year. It is a very proud thing for me to be a professional in the exhibition industry within four years. Moreover, the exhibition has strong technological elements. With the development of science and technology in China in recent years, it has witnessed some progress in China's science and technology. It has also witnessed many cooperation in the field of science and technology in China and abroad, so I feel very proud to introduce this good exhibition. China, we are also very proud that this exhibition has become a very influential technology event in China.
As an exhibition company, the main job we want to do is to provide excellent services for exhibitors, the media and the audience. This year is the fourth year. We will improve our services in terms of services. We hope that media friends, exhibitors and visitors will be there. Can experience better service.
The specific situation of the exhibition will be introduced by the project leader in detail. This year, I am very grateful to the media friends for their continued attention. More publicity and coverage of our exhibition will enable more people in the scientific and technological circles to participate in the Asian Consumer Electronics Show in Shanghai.
Thank you.
Gary Shapiro: As we all know, our association held the International Consumer Electronics Show (CES) in Las Vegas in January. It is the world's largest innovation event and a gathering of industry professionals. In 2015, we Bringing the exhibition to China and launching the Asian Consumer Electronics Show in Shanghai, this is also the request of domestic and foreign customers and companies, they hope to bring this high-quality exhibition to China.
I would like to introduce the new Vice President, Mr. Steve. First of all, he will introduce us to the technical trends.
Steve Koenig: Thanks to the media for participating in today's event, I will first introduce you to our latest trends and background in technology, and then we will briefly introduce our exhibition.
There are many trends in the industry. Many people may ask what the higher level means. We say that 2018 is the connected era of consumer technology, but the trend we witnessed at the Asian Consumer Electronics Show will help us to move to the next era. The era is the data age.
We believe that several trends will have an impact globally, and these technologies will also be covered at this year's Asia Consumer Electronics Show, such as 5G technology, AI technology, automotive technology, smart city technology, AR/VR technology. We believe that these technologies will have a very profound impact. According to our research by GFK, a market research partner, these technologies will generate an output value of 2.3 trillion yuan in 2018, an increase of 8% compared to last year.
Just mentioned that 5G will be the main theme of the discussion during the exhibition. It is expected that some big operators and mobile service providers will release their deployments and solutions for the upcoming 5G launch in China. I call 5G a common technology because it can support other trends that China is currently developing, such as autonomous driving and smart cities.
Another common technology is AI. At CES, we have witnessed the energy of all-round AI technology. We will do the same show at Shanghai Asia Consumer Electronics Show a few weeks later, including more AI chips entering the terminal equipment. One example that everyone can see is the digital assistants that appear in our lives.
Digital assistants are becoming more and more popular in China. One of the products "smart speakers" has been loved by many people. Just mentioned that smart speakers and its embedded digital assistant function can provide consumers with more convenience, China The market is developing very fast in this area. It is estimated that the shipment of smart speakers in China will reach 6 million this year.
One step forward with the US trend is that we can see that digital assistants are now increasingly entering other product areas, such as cars. When it comes to cars, digital assistants enter the car and the Internet of Vehicles is one of the trends. This year's show will also showcase these aspects, we will have the opportunity to witness during the show, while experiencing the next generation of automotive technology, including the next generation of L3 Automation systems, in addition to electric vehicle technology, because the electric vehicle industry is very important for China's energy conservation and emission reduction (planning). The third aspect is that we can see the further development of the car network, and realize the connection between the car and the object after the car is connected with the car.
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