[Text / "High-tech LED - Research and Review" August issue Hu Yanling]
The downturn in the LED packaging market is spreading to upstream equipment manufacturers. ASM, the leading company in LED packaging equipment, ushered in a severe performance test in 2012.
According to ASM's latest semi-annual report released in 2012, the company's operating income from January to June 2012 was US$663 million, down 30% year-on-year; net profit was HK$483.6 million, down 80.2% year-on-year. "In the past two years, the performance of LED equipment has been too strong, and the market has been over-exploited, resulting in a decrease in market demand this year." ASM East China related person in charge told the "High-tech LED" reporter.
In 2010, ASM Group's turnover exceeded US$1 billion for the first time, with innovation reaching US$1.225 billion, a surge of 101.1% compared with 2009. Net profit reached HK$2.842 billion, a surge of 203.8% compared with last year. Among them, the installation and packaging equipment business (LED equipment) was US$1.018 billion, a surge of 117.4%.
Although the company's performance in the first half of 2011 was not as brilliant as in 2010, its operating income and net profit remained at a growth rate of 35.7% and 3.2%. However, in the second half of the year, the market conditions turned sharply. As a result, ASM's annual packaging and packaging equipment business revenue fell 17.5%, about 839 million US dollars, of which the second half of the revenue was only 308 million US dollars.
"Since the second half of last year, the demand for LED equipment market began to show a weak trend. In order to seize market share, many companies have sold at a reduced price." Li Bojie, sales director of Shenzhen Huateng Semiconductor Equipment Co., Ltd. pointed out that since November last year, To ensure the company's annual performance target, ASM has also begun an unprecedented price cut to grab market orders, and the company's sales strategy has always been dominated by major customers.
The above-mentioned ASM official acknowledged that the company's related equipment prices did have some decline, and began to set foot in the development of the small customer market, "the market is sluggish, there is a single to do."
Some equipment prices have dropped by nearly 50%
It is understood that the LED packaging production line mainly consists of five key equipments (solid crystal machine, wire bonding machine, dispensing machine, spectroscopic color separation machine, taping machine) and some auxiliary equipment, of which key equipment accounts for 85% of the total equipment cost. .
The High-tech LED Industry Research Institute (GLII) reported that the cost of deploying a key equipment for high-end national LED packaging is currently around 1.4 million yuan. With full imported equipment, the cost budget is about 2 million yuan.
Since the second half of 2011, the continued downturn in the market has forced ASM to raise the “price reduction banner†to ease inventory pressure. Take the solid crystal machine as an example. At the beginning of 2011, ASM's SMD solid crystal machine sold for 600,000 yuan. As of the beginning of this year, the price of the same equipment has been adjusted to 300,000 yuan, a drop of nearly 50%. “The price gap has become smaller and smaller. The price advantage of domestic equipment is becoming less and less obvious.†Li Bojie said that the price of ASM equipment was higher than that of similar domestic equipment, and some domestic packaging companies were considering cost. At the beginning, some domestic equipment was used. "The price reduction of ASM will gradually narrow the price gap and have no small impact on domestic equipment."
At the same time, in recent years, the rapid rise of domestic equipment, there are also a number of equipment companies have accumulated the original capital and market share. Since the second half of last year, some companies have begun to seek to expand their scale through capital market financing. “Several companies have entered the IPO data review stage. If the audit is successfully listed, it will be a great threat to ASM.â€
An industry insider admitted that ASM does not hesitate to cut prices to compete for market orders, or intends to indirectly hinder the listing process of domestic companies.
The downturn in the LED packaging market is spreading to upstream equipment manufacturers. ASM, the leading company in LED packaging equipment, ushered in a severe performance test in 2012.
According to ASM's latest semi-annual report released in 2012, the company's operating income from January to June 2012 was US$663 million, down 30% year-on-year; net profit was HK$483.6 million, down 80.2% year-on-year. "In the past two years, the performance of LED equipment has been too strong, and the market has been over-exploited, resulting in a decrease in market demand this year." ASM East China related person in charge told the "High-tech LED" reporter.
In 2010, ASM Group's turnover exceeded US$1 billion for the first time, with innovation reaching US$1.225 billion, a surge of 101.1% compared with 2009. Net profit reached HK$2.842 billion, a surge of 203.8% compared with last year. Among them, the installation and packaging equipment business (LED equipment) was US$1.018 billion, a surge of 117.4%.
Although the company's performance in the first half of 2011 was not as brilliant as in 2010, its operating income and net profit remained at a growth rate of 35.7% and 3.2%. However, in the second half of the year, the market conditions turned sharply. As a result, ASM's annual packaging and packaging equipment business revenue fell 17.5%, about 839 million US dollars, of which the second half of the revenue was only 308 million US dollars.
"Since the second half of last year, the demand for LED equipment market began to show a weak trend. In order to seize market share, many companies have sold at a reduced price." Li Bojie, sales director of Shenzhen Huateng Semiconductor Equipment Co., Ltd. pointed out that since November last year, To ensure the company's annual performance target, ASM has also begun an unprecedented price cut to grab market orders, and the company's sales strategy has always been dominated by major customers.
The above-mentioned ASM official acknowledged that the company's related equipment prices did have some decline, and began to set foot in the development of the small customer market, "the market is sluggish, there is a single to do."
Some equipment prices have dropped by nearly 50%
It is understood that the LED packaging production line mainly consists of five key equipments (solid crystal machine, wire bonding machine, dispensing machine, spectroscopic color separation machine, taping machine) and some auxiliary equipment, of which key equipment accounts for 85% of the total equipment cost. .
The High-tech LED Industry Research Institute (GLII) reported that the cost of deploying a key equipment for high-end national LED packaging is currently around 1.4 million yuan. With full imported equipment, the cost budget is about 2 million yuan.
Since the second half of 2011, the continued downturn in the market has forced ASM to raise the “price reduction banner†to ease inventory pressure. Take the solid crystal machine as an example. At the beginning of 2011, ASM's SMD solid crystal machine sold for 600,000 yuan. As of the beginning of this year, the price of the same equipment has been adjusted to 300,000 yuan, a drop of nearly 50%. “The price gap has become smaller and smaller. The price advantage of domestic equipment is becoming less and less obvious.†Li Bojie said that the price of ASM equipment was higher than that of similar domestic equipment, and some domestic packaging companies were considering cost. At the beginning, some domestic equipment was used. "The price reduction of ASM will gradually narrow the price gap and have no small impact on domestic equipment."
At the same time, in recent years, the rapid rise of domestic equipment, there are also a number of equipment companies have accumulated the original capital and market share. Since the second half of last year, some companies have begun to seek to expand their scale through capital market financing. “Several companies have entered the IPO data review stage. If the audit is successfully listed, it will be a great threat to ASM.â€
An industry insider admitted that ASM does not hesitate to cut prices to compete for market orders, or intends to indirectly hinder the listing process of domestic companies.
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