The next three major trends in kitchen appliances

Today, the kitchen is no longer a simple piece of cabinets, appliances, and kitchen utensils. Instead, it is optimized for originally relatively independent components. By integrating the overall design, overall design, and overall construction, functions, aesthetics, and culture are integrated into one. Humanization and rationalization. The modern kitchen has become an enjoyment of life, and the most essential part of the kitchen is non-kitchen appliances.

In the future, the development of China's kitchen appliances industry will present three major trends: First, the kitchen appliances industry is a traditional industry, competition is fierce, the urban market has been very popular, coupled with the introduction of real estate control policies, the kitchen appliances market slowed down. However, as people's needs continue to increase, new kitchen appliances will gradually be favored by people.

In the future, the main growth points of the kitchen appliance market will be mainly concentrated on high-tech, energy-saving and environmentally friendly new kitchen appliances. With the introduction of the national home appliances to the countryside, energy-saving subsidies and other policies, the rural market demand will be heavy, there is a lot of room for growth in the future.

Second, people's demand for the kitchen in recent years continues to grow, the potential for the overall kitchen appliances is huge, and this industry will become another hot spot in the next stage of the domestic kitchen appliance industry. On the other hand, at present, the overall market share of kitchen appliances, such as dishwashers and water purification equipment, is relatively low. In the future, kitchen power production companies should seize the opportunity of upgrading kitchen appliances and accelerate the promotion of new product concepts. In the future, more types of new kitchen appliances will continue to enter the consumer's home.

Third, the pattern of kitchen appliance brands has taken shape, and the pressure for the survival of second-tier brands is very obvious. All kitchen appliances companies still need to work hard to build segment markets. According to the "2009-2010 China Kitchen Appliances Project Investment Feasibility Study Report" released by Champion Consulting, it shows that kitchen appliances have become the second largest category of appliances. With the development of science and technology and people's needs, kitchen appliances increasingly tend to be high-end and intelligent.

The kitchen appliance industry will enter a golden period of development in the next few years. It is estimated that it will still maintain a 15% growth level from 2012 to 2015. However, it is worth noting that there are many kinds of kitchen appliances in the market, but there is a lack of unified planning and coordination. Therefore, the main direction of future development of kitchen appliances is integration.