IT168 News On July 28, 2016, the annual IT Digital event ChinaJoy2016 kicked off. AMD, a world-famous chip manufacturer, is fully committed and brings a brand-new concept of “Playing Games to Play Really†to the ChinaJoy “eSmart International Smart Entertainment Hardware Exhibitionâ€. AMD is at the S106 of Shanghai New International Expo Center, Hall E2, and prepares for the audience. The latest Radeon RX 400 series graphics cards, VR experience area, dozens of DIY/OEM/MOD game consoles and notebooks, XBOX one+PS4 demos, and multiple e-sports finals, water challenge competitions, mysterious star live interactive and other exciting content.
Technology Authenticating AMD's Attendance at eSmart Global Virtual Reality Entertainment and CGDC Forum
As a continuously innovative chip maker, AMD demonstrated its solid strength in new technology research and development at ChinaJoy's eSmart Global Virtual Reality Entertainment Forum and CGDC Forum this year.
VR virtual reality has become a hot topic this year as the IT technology that attracts most attention. Mr. Pan Xiaoming, AMD’s global vice president and president of Greater China, made a wonderful speech at the eSmart Global Virtual Reality Entertainment Forum. Mr. Pan Xiaoming fully explained that AMD is The advantages, product details and layout of the VR field also provide unique concepts and understandings for the development of the VR market and the strategic goals of AMD and its partners to create a new VR ecological environment. Mr. Pan Xiaoming stated: “VR will trigger a wave of innovation in 'perceptual computing' in the next 10 years, which will eventually completely change the way people and big data and the Internet communicate. At present, the proportion of PC hosts that can truly run VR in the world is less than 1%. AMD Through innovative technology and product development, more and more people enjoy the charm of VR.With the continuous maturity of VR hardware technology, continuous output of VR content, we are working with numerous partners to build and enrich VR ecology. The system contributes strength. At this year's ChinaJoy, AMD and a number of VR devices and content partners have launched a variety of joint demonstrations."
As a part of ChinaJoy's technology demonstration, the CGDC Forum also has AMD's presence. Senior technical experts from AMD have published opinions and opinions on hot technologies such as DX12 API, Vulkan, HDR rendering, TressFX, and GPUOpen. These technologies represent not only the current hot spots in the market, but also the development trend of future hardware products.
Shine 4 shot Polaris graphics card shines the audience
Prior to the ChinaJoy exhibition, AMD released a Radeon RX 480 graphics card with a new Polaris architecture and a new 14-nanometer process, which won wide acclaim from many players and partners. The Radeon RX 480 is a brand-new graphics card led and developed by the AMD China team. Its availability has laid a solid foundation for the popularity of high-end games and VR. AMD presented the spectacular RX 480 display wall at ChinaJoy. More than a dozen of Radeon RX 480 graphics cards from various partners complement each other and form a perfect interaction with the theme of “radio 4 shootingâ€.
In addition to the high-end Radeon RX 480 graphics card, the Radeon RX 470/460 graphics card for the mainstream gaming market is also making its debut on the ChinaJoy AMD booth. These two new products are based on the Polaris architecture and 14nm process, just like the Radeon RX 480, so both the gaming performance and DX12 performance will satisfy mainstream players. With the announcement of Radeon RX 470/460, AMD's new Polaris graphics card series RX family has been on standby. These products will further enrich the market and players' choice space, and will be well prepared for the upcoming new games and DX12 bursts. Mr. Pan Xiaoming, AMD’s global vice president and president of Greater China, said that after the successful launch of the RX 480, AMD and its partners brought everyone a brand new RX 470 and RX 460 graphics card. The two new products are also based on the new Polaris architecture and 14nm FinFET manufacturing process. They are designed for mainstream games and are designed to bring more surprises to mainstream gamers! Especially the RX 470, one of the most anticipated star products, will be Consumers provide a great value experience. RX 470 is currently on pre-sale on the e-commerce platform. Welcome everyone to book!
In addition, AMD's cooperation with major OEM manufacturers has also produced fruitful harvests. In ChinaJoy 2016, AMD teamed with Dell, HP and Lenovo to bring a series of top-notch PC game product debuts. These new game PCs are all based on AMD RX 480/Radeon Fury X and other high-end graphics. Will give players a better game experience and use experience.
In addition, AMD and HP also teamed up to bring the first game notebooks featuring AMD's Polaroid RX 460 graphics card to the game players - HP WASD Shadow Elves II Game Edition Shadow Red, which was also launched by AMD and HP. The first game of this product. I believe these cool branded computer products will bring a bright color to the 2016 game market.
In the DIY field, Radeon RX 480 series also won the favor of partners. AMD attaches great importance to the rapidly growing customized DIY desktop market. Many DIY/MOD consoles exhibited by AMD at the ChinaJoy booth this year have all come from well-known DIY custom brands, Ning America and the United States. These hosts have different shapes and performances. prominent. Xing Kai, the first man of MOD in China, also customized the cool DOOM 4 and MHO theme models for AMD. Players will enjoy the AMD graphics card on these high-quality hosts in Watchman, LOL, and CS. : GO games and other popular games and a variety of DX12 masterpiece brought about by the shocking gaming experience.
The NEST finals are full of exciting AMD full support for e-sports
In this ChinaJoy period, eSports is also a highlight of AMD booth. The launch of the AMD NEST e-league has brought new directions to the entire e-sports industry. NEST, which is sponsored by the State Sports General Administration, has always been AMD’s highly regarded event brand. The exciting showdown on the spot makes the audience dizzying and this year's NEST Summer League Finals. The success of this event indicates that AMD has succeeded in supporting the transformation of Internet cafes by supporting domestic e-sports industry.
In addition to supporting NEST, AMD also held a signing ceremony with the EF team at this year's show, officially becoming the only PC sponsor of this well-known e-sports team. Through this series of support and cooperation for e-sports-related industries, AMD is sending a strong voice to the outside world: AMD is willing to fully support the development of domestic e-sports industry by combining its own superior products and technologies, and vigorously promote the vigorous development of the industry.
Wonderful VR Experience Zone AMD Takes You "Seeing Itself"
As the flagship project of ChinaJoy's first “eSmart International Smart Entertainment Hardware Exhibition†this year, VR virtual reality related experience is an indispensable item for exhibitors. AMD is a hardware and technology provider in the VR field and has prepared a wonderful VR experience area for players who come to the exhibition! Here players can experience the important VR partners from AMD, magic touch, super vision, conductor, TVR. Time machines, Pico, VGate, Dapeng, and various VR experience devices and VR games brought by Little Pai Technology have experienced the visual experience of “seeing is virtualâ€. AMD demonstrated its strong hardware and software technology through these VR experiences that are in zero-distance contact with users. It also made everyone feel the infinite potential of the VR industry.
ChinaJoy 2016 AMD Brings You To The Wonderful Booth Awaiting Players Arrival
AMD presented the new Radeon RX 480 video card, top game consoles, VR devices and various high-end gaming devices to players at the ChinaJoy eSmart International Smart Entertainment Hardware Fair this year. PS4 and XBOX ONE are also available for visitors to try out and let everyone experience the charm of AMD's customized chips; plus a variety of models from Ningmei, Assistant, Sapphire, XFX, Samsung Surface Monitor, Razer, Di The latest game products provided by AMD hardware sponsors, such as Rex, actually added brilliant colors to this ChinaJoy exhibition.
ChinaJoy2016 officially opened, AMD also used its own strong strength to interpret what is called "The game is going to play the real thing" and want to experience this kind of softness and agility, and the beauty of the United States? Come and take a look at ChinaJoy2016 E2 Hall S106 AMD Booth!
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