Type printing on the opening ceremony of the Olympics
The movable type printing is an outstanding contribution made by ancient China to the human science and technology civilization. At the opening ceremony of the Olympic Games, the new Chinese scientists and technicians made the movable type printing live and gave an unparalleled visual feast to the audience around the world.
We want to make hundreds of fonts alive, and each word can move up and down quickly and accurately to form a living pattern.
In May of last year, the staff of the Organizing Committee of the opening ceremony of the Olympic Games conveyed to Li Zeqing an idea of ​​Zhang Yimou, the general director of the opening ceremony. As the general manager of Beijing Starlight Television Equipment Technology Co., Ltd. (hereinafter referred to as "Starlight"), Li Zeqing agreed. He did not think that a seemingly simple idea was so difficult to implement.
The difficulty with this prop is that it is not a standard industrial product, but a combination of technology and art. Li Zeqing said: The technical requirements of industrial products are very clear, and we can easily determine whether we can do it. However, Zhang Yimou is an artist. The creative space of the artist should be unlimited. We must learn to adapt. However, no matter how good the idea is, it must be combined with reality, otherwise it cannot be implemented.
Li Zeqing called this project a fuzzy research and development, because Zhang Yimou only told them what they wanted to achieve, and they didn't directly contact Zhang Yimou at first. They could only understand his intentions through Zhang Yimou's assistant. As a result, several models were made. Declined.
According to Li Zeqing, 6-7 factories across the country were interested in this project in May last year. Everyone did not provide a penny for the funds, and they produced a batch of samples from the investment fund for trial use by the organizing committee. Even Hong Kong companies rented planes to transport samples to Beijing. As a result, Zhang Yimou took a look and vetoed it. By the time of January of this year, only the Starlight family was left, and the rest voluntarily withdrew from the competition.
We have been doing stage machinery for many years and have accumulated a lot of experience. Assistant General Manager of Xingguang, senior engineer Yan Xinping said: To do this thing requires sufficient technical strength and financial strength. We invested a lot of money in advance, and used the most experienced team of technicians in the company to finally solve the most core Technical Difficulties.
The Olympic Organizing Committee did not officially sign a contract with Xingguang until May of this year, with a total amount of 4 million yuan. We must spend more money than this. Li Zeqing said with a smile: But we regard it as a political task. This is a promise that the company has made to the state. It cannot be used to measure its value. If you read this performance, you can recognize our strength, which is the biggest gain of our company.
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