[Introduction]: On May 15th, Glory 10 held a press conference in London. Huawei was awesome. The launch conference was held at the door of others. The attack on Huawei is to capture the rhythm of the European market. The glory 10 is used. AI successfully competed in the global high-end machine market.
The most gratifying thing is that this glory 10 release, won the unanimous praise of the overseas media, have given glory 10 high praise, "Glory 10 has become the best camp of 2018 mobile phone", "top configuration, cost-effective, glory 10 face The £800 smartphone "," sold for only £399.99, is equipped with the same features as the high-priced phones such as the iPhone X and the Samsung Galaxy S9. From these reviews we can see that Glory 10 has won Europe with its product strength. Consumer trust!
AI technology leads the industry for half a yearIt is understood that the glory 10 64GB version of the overseas price of 399.9 euros (about 3015 yuan), 128GB version of the overseas price of 449.9 euros (about 3391 yuan). In addition to the UK market, Glory 10 will also be available in France, Germany, Italy, Spain, Russia, India and many other countries.
In late April, Glory 10 has been released in China. The domestic price is 2599 yuan for 6GB+64GB version and 2999 yuan for 6GB+128GB version. In contrast, domestic consumers have gained greater benefits.
In fact, before the listing on the overseas market, glory was sold after the listing. In the two-minute domestic sales, it has set a sales volume of over 400 million yuan. It is the champion of single-product sales for the e-commerce platform for many consecutive weeks. It has won more than 100,000 evaluations only in the official flagship store of the Jingdong platform. The favorable rate is as high as 98%. Its leading AI technology and the resulting upgrade experience of photography, entertainment and aesthetics have been recognized by consumers.
In recent years, the mobile phone industry is accelerating the trend of comprehensive AI, but facing the “window†of mobile AI, the AI ​​that is closely related to the wind is also widespread, mainly reflected in the fact that the AI ​​core computing power is not substantially improved, and the hype is lacking in substantial functions. Landing, and lack of construction of the AI ​​ecosystem.
In terms of mobile phone AI, glory is the forerunner and leader of the industry. The achievement of the glory 10 listing is also based on its forward-looking layout and systematic construction and investment in AI.
From the establishment of the “2012 Lab†by Huawei in 2012, glory began to explore the field of artificial intelligence. In December 2016, Glory released the industry's first AI mobile phone exploration glory Magic, taking the lead in the AI ​​field.
In November 2017, Glory released the Glory V10, which is powered by the powerful computing power provided by the built-in chip built-in independent NPU (Neural Network Unit) artificial intelligence chip to enable the camera and other functions to open the AI ​​mobile phone 1.0 era.
The domestic debut of Glory 10, in addition to continuing to strengthen the AI's empowerment for photography, entertainment and other applications, emphasizes the support for the AI ​​ecosystem, marking the glory of mobile phones into the AI ​​2.0 era.
Analysts pointed out that in terms of AI technology reserves and accumulation, glory leads the industry for at least six months to a year. This first-mover advantage is why AI, which is dominated by AI, is popular in China and overseas markets. After leading the entire AI of the mobile phone industry, glory is taking a mobile phone photography experience of the new species revolution of mobile phone photography, and is pushing the application experience of smart phone AI to make great strides forward.
Zhao Ming, president of glory, said that AI's "triple realm" includes chips, smart systems and AI applications. AI is not a function, a module or a technology, but a complete system composed of chip algorithms and systems. If a company wants to build a true AI capability system, the three levels of hardware, smart systems and applications are essential.
If the release of Glory V10 is at the level of AI concept introduction, the introduction of NPU chip opens the era of AI mobile phone 1.0. Then in Glory 10, glory focuses on the AI ​​2.0 era from the underlying technological capabilities, application experience, and ecological construction. Based on the powerful AI computing power provided by the NPU chip, AI application development is experiencing an explosive growth trend, and consumers' mobile phone applications are fully AIized, bringing users a richer application and new experience.
For example, based on the AI ​​capability of Glory 10, WPS Office of Jinshan Office developed an AI application, which can complete the angle correction in 2 seconds by 6 PPT images taken by Glory 10 mobile phones in different angles. The transition from picture to PPT can be completed. This provides great convenience for mobile office.
The realization process of this innovative application is that WPS Office can calculate the image in real time by accessing the AI ​​capability based on computer vision in Glory 10, accurately identify the image content in the photo, realize the position correction of the image at a maximum angle of 45 degrees and 9 times. Super resolution quality improvement. The final conversion from image to PPT is finally completed.
This is just one aspect of Glory 10 AI's application of blessing. In addition to the WPS office AI version, both the vibrato and Prisma have developed the AI ​​version of Glory 10. It can be said that the arrival of the AI ​​2.0 era has made various applications once again. The evolutionary space will also bring more surprises to consumers.
After nearly a decade of rapid growth, the growth rate of the Chinese smartphone market is slowing down. The disappearance of the demographic dividend, the lack of innovation and the lengthening of the user's replacement cycle have brought serious challenges to mobile phone manufacturers.
The emergence of AI has brought new opportunities to mobile phone manufacturers, but this does not mean that it can be a lifeline. Mobile phone companies still have to focus on the consumer experience, and build systemic capabilities from research and development, design to application. Innovation is still the only way for mobile phone companies to improve their core competitiveness.
In addition to AI, hardware, applications, software, etc., glory 10 brought a comprehensive upgrade, new technology and aesthetic design are also constantly improving, it should be said that the appearance ID of the glory 10 mobile phone is the eye of the industry in the near stage. The work.
The Glory brand has always emphasized “Technology and Tideâ€. Glory 10 has sought design inspiration from the young trend art, and applied the color-changing aurora coating process that has been explored for two years to the biaxial curved aurora glass for the first time, creating a “phantom purpleâ€. The new color of the "Phantom Blue" trend has once again interpreted the image of its technology and fashion products to consumers around the world, and won the hearts of young consumers who pursue individuality and trend.
It is precisely because of the continuous investment and guidance of glory in innovation, glory gradually establishes and consolidates the industry barriers established by itself, enhances the differentiated competitive advantage, and accumulates potential energy for the subsequent development of the brand.
The European market has always been a brand highland in the mobile phone market. Consumers have mature consumer psychology and a discerning eye. Conquering the European market means that there is a global battle, and it will also have a great endorsement effect on the brand image.
After several years of development in Asian markets such as Southeast Asia and South Asia, many mobile phone brands began to focus on the European market this year. Xiaomi has entered, and OPPO and vivo have announced plans to enter Europe. It can be seen that in the second half of this year and the first half of next year, Chinese mobile phone manufacturers will be hardworking in the European market, while facing the challenges of Samsung and Apple. Under this premise, innovative genes, AI first-mover advantage and glory mature light asset operation mode will become its competitive weapon for the European market.
It is reported that glory plans to become the top five mobile phone brands in the world in three years. Now it is also developing steadily in overseas markets. It is estimated that overseas sales will account for 50% in 2020, which means that “glory†will become a truly international one. The enterprise is also the success of Chinese intellectual and Chinese brands.
Electronic enthusiasts will hold the China Internet of Things Conference in Shenzhen on December 6, 2018. Please pay attention to the electronics engineers concerned with the Internet of Things, smart cars, smart cities, smart agriculture, smart homes, NB-IoT and other hotspots. Our assembly. You can click to go to the details.
The China IoT Conference was held by Huaqiang Jufeng's Million Electronics Engineer Platform Electronic Enthusiasts Network. The conference has been successfully held for 4 sessions. In the form of “Grand Forum + Sub-Forumâ€, 100+ global famous manufacturers have been gathered to successfully attract 6,000+. The names of electronic semiconductor practitioners signed up for the event, affecting 200,000+ electronic engineers.
We are committed to guiding China's IoT wind vane, gathering global IoT industry leaders, analyzing the potential market value of various industries, exposing the latest technology solutions, providing the best communication platform, and striving to build an IoT ecosystem with many partners.
Time: December 6-7, 2018
Location: Shenzhen, China
Expected size: 2,000+
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