At the moment, after the running-in and the pain, the road to the development of the Internet and technology companies has become clear: soft and hard. The hardware is the skeleton and bears the role of the entrance; software, application, etc. are the soul, and bear the role of stimulating purchase and promoting development. As long as the soft and hard legs are walking together, a complete ecological chain can be built. Take the explosion of VR, AR as an example, the previous N hardware is not warm, until the emergence of "Pokémon Magic GO" this game only led to the pursuit of frenzy. Today, drones are also facing the "soul crisis" of software and application scarcity.
It is undeniable that the development potential of the UAV field is extremely large, involving many industries such as shooting, rescue, agriculture, surveying, surveying, and meteorology, and it is also accelerating the transformation from toy to tool. But the more widely used the drone, the more the "soul" of software and applications must keep up with the fast pace of the hardware "body." At present, although many companies are trying to push the drone to further change from the software and application level, it has little effect. The crisis of the development of drones lies in "softness."
The body is speeding up to run the soul but can't keep up
At the moment, the drone is absolutely hot. As can be seen from the Baidu index, since the beginning of 2011, the heat of drones has been basically climbing at a high speed. This proves that not only is the industry very concerned about it, but the general public also shows a strong interest in the rapid development of drones.
In addition, the potential of drones has also caused great enthusiasm for practitioners. Whether the giants are investing in the way, or the influx of thousands of startups, the field of drones is playing hot. Under the impetus of innovation, the drones also showed a trend of blossoming on the hardware level. The extremely small size of the drone is called "sneak shot artifact"; the latest research results of Imperial College of Technology show that wireless charging technology can be used to charge the drone, which has great potential; high school, low-end, different shapes and functional subdivision The drone classification is more and more detailed...
Unfortunately, compared to the high-speed flying of the drone on the hardware level, the software and application as the "soul" does not show the same momentum. UAV software and applications are now scarce, especially in targeted subdivisions. Software and applications have not kept up with the speed of drone hardware, and even led to the latter becoming a display.
The capital world sees the development of drones
I have to admit that the drone market also has a giant presence: the estimated value of Dajiang Innovation is as high as 8 billion US dollars, while controlling the 70% share of the drone market. But behind the big one is the reality that more small and medium-sized drone companies are hard to come by. In order to cope with the brutal competition, some UAV companies began to transform, from the innovation of the UAV hardware level to the direction of developing software and applications for large UAV enterprises.
In August of this year, drone manufacturer DroneDeploy received $20 million in Series B financing, which is currently building the mapping software needed for the UAV. But not all drone manufacturers have such good luck, and the capital winter has spread to the booming drone industry.
According to the VenturePulse venture report released by KPMG and CBInsights, the drone industry has carried out 13 financings in the second quarter of this year, totaling approximately $106 million. In the third quarter of this year, the drone industry only received $55 million in investment (eight in total). And in the third quarter of last year, the drone industry received $134 million in investment. In the third quarter of this year, the UAV industry suffered from a lack of investment, and it has a great connection with the powerlessness of UAVs in software and applications.
In view of the giants in the hardware level of drones, the value of investment is not large. At present, investors are looking for investment targets in UAV software and application fields. For investors, drone software companies can use less money to achieve their stated goals and be flexible enough to respond to changes that may occur in the industry. It is a pity that the current drone software company has too little investment value, which directly leads to the lack of investor interest. In the end, the amount of investment obtained in the field of drones has begun to decline, and development has stalled.
After the soft power is strengthened, the drone can really take off.
Empty drones with innovative hardware but no souls are now in a difficult situation. The lack of software and applications has slowed down the rapid development of drones. Only after the short board is completed can the drone's ecosystem be fully formed and truly "take off."
For companies that are obsessed with drone hardware, the transition is not too late. Especially in the case where there are already giants in the industry, it is a good breakthrough to make efforts at the software and application levels. Then the question is coming. Which drone company can make a smooth transition?
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