LED Lighting Market: Transforming Means Opportunities

On January 6, the market research team intensively cultivated the lighting markets of Xinghua, Jiangyan, and Taixing in Taizhou City in the Central Jiangsu Province, and Jinhu and Qixian in Huai'an City in northern Jiangsu Province.

Xinghua City: The old market gets customers through multiple channels

Jiangsu and Zhejiang Furniture Damai Chang: Jiangsu and Zhejiang furniture Damai Chang, also known as Xinghua City, Jiangsu and Zhejiang Commercial Plaza, is the most important home building materials market in Xinghua City, it is understood that this is also the best old-fashioned customer word of mouth, lighting, furniture, electrical appliances, Hardware, bathroom, floor, doors and windows, paint, etc., including lighting lighting stores nearly 20, the main brands are Philips, NVC, Op, San Xiong Aurora, Sunshine, Yaming, Huayi, Midea, Kamei, Kosper Lai, Oakes, Thousand Thai, Guanhua, Autran, Akita, Odile, Delta, Hongguang and others. In addition, the diversification of sales channels is the main feature of the market. Most stores have integrated sales channels such as engineering lighting, home retail, and commercial lighting.

As a county-level city under the jurisdiction of Taizhou City, the lighting market capacity of Xinghua City is relatively small. Relatively speaking, there are certain markets for energy-saving lamps in Xinghua City. For example, Sanxiong and Aurora stores also display a large number of energy-saving lamp products; Understand that the biggest market in the local market is Op Lighting (more than 1,000 square meters in store). Its main sales channel is commercial lighting. Under the impact of e-commerce, the op lighting stores are very popular; Philips Xinghua dealer Wang Yuesong It is said that the “popularity” of the market is an illusion. Everyone is doing “customer service” business. In fact, since 2014, the overall market has been in a depression. The competition from the upstream LED brands and the influence of online shop prices are transparent. Businesses are also going through the shuffle process.

Jiangyan District: Brand dominates the market

East China Hardware City: East China Hardware City is Jiangyan's only hardware and building materials market. The lighting stores in the market are scattered and scattered. There are about 10 merchants, and the major brands operating lighting and lighting products stores, such as mix and match hardware and building materials, are mines. Shishi, Foshan Lighting, Hongyan, Huayi, Longneng, Athens, Thousand Thai, Delixi, Autran, Nature, etc. Among them, NVC Lighting has the strongest performance. Its storefront area is about 2000 square meters; In terms of engineering channels, according to merchants, NVC and Sanxiong Aurora are the main players in Jiangyan's engineering lighting market, accounting for over 80% of the total.

Taixing City: Brands Should Also Promote Terminals

Hua Hin Trade City: Hua Hin Trade City is a relatively old building materials market in Taixing City. Nearly 20 lighting lighting stores are concentrated in the 2nd floor of the market. The main brands are Op, NVC, Huayi, Huatai, Luyuan, and Qiyi. , Hao Hao, Autran, Bull, Hyde, Opel, Delixi, etc., the largest store for Op lighting.

Traders revealed that most of the customers who come to the market to buy lights are low-end household consumption groups. When buying lights, these consumers often compare the prices of physical stores with the prices of online stores to lower the selling price. As a result, high-end brands have lost a lot of customers, while lower-priced brands have sold well. For example, Yuan Zhengming, a Huayi Taixing distributor highly recognized by Huayi Lighting, has a very deep understanding of this. He believes that low-price competition will continue for a long time because high-end brands have not yet been accepted by end consumers. The promotion of high-end brands in the terminal market is far from enough.

Haolai Home Decoration Plaza: Haolai Home Decoration Plaza is a concentrated and high-grade home lighting market for Taixing lighting lighting business. Nearly 30 lighting lighting shops are concentrated on the first floor of the market. The operating area is large, and the largest storefront is NVC lighting, about 1,400 square meters, the minimum store is not less than 100 square meters. The lighting and electrician brands that can be seen in this market include NVC, Philips, Foshan Lighting, Sanxiong Aurora, Sunshine, Pinshang, Yaming, Jiamei, Yiguang, Autran, Aux, Bailian, Longneng. Nippon, Napp, Faralong, etc., which is the best NVC and Sanxiong Aurora, while Yiguang, Faralong, etc. are in the form of showcase products, Foshan Lighting sells home lighting products, Yaming's main business It is retail. It is understood that this market is dominated by home retail, commercial lighting and engineering lighting is a minority, a small part of the store also take hardware channels.

Huai'an Jinhu County and Jixian County: The old market is underperforming

Jinhu Building Material Market: Jinhu County Jinhu Building Materials Market has a total of 2 issues, including 16 lighting lighting companies in Phase 1 and 3 in 2nd phase. Major brands include Oupu, Sunshine and Foshan Lighting. It is understood that the Jinhu Building Materials Market is an older local building materials market. Besides the lamps and lanterns merchants in the market, there are ceramic tile, sanitary ware, doors and windows and other types of merchants. Some merchants in the market stated that business is now not good, and the number of merchants operating lighting products in the market is gradually decreasing.

Haitong Building Materials City: There are 13 lighting lighting merchants in Luan Haitong Building Materials City, and each store area is not very large. Currently, the brands with better market performance include Op, Huatai, Philips, and Autran. According to some local businesses, their market is relatively old and all goods are currently shipped from Changzhou.