At MWC2018 Huawei released a new high-end notebook product, HUAWEI MateBook X Pro, which has a screen share of 91%. Why is Huawei so stubborn about the PC market, even if the previous PC business performance is not ideal, still stick to the PC market Here? Let's take a look at the related content with the small series.
In May 2016, Huawei released the first PC product. It was the two-in-one tablet that was launched at that time. By August last year, its shipments were about 700,000 units, which failed to reach the expected 1 million units. This is for Huawei. A small blow, after all, just entering the PC market has limited understanding of the industry, but this result is better than the smaller rice, Xiaomi's PC shipments are about 500,000.
Subsequently, Huawei adjusted its strategy. In 2017, it released three PC products, two of which are traditional notebooks, namely HUAWEI MateBook X smart business notebook, HUAWEI MateBook D large-vision business audio notebook, and one is a two-in-one tablet. HUAWEI MateBook E, after all, the demand for traditional notebooks is even greater.
It is unknown how the shipments of these three PC products will be in 2017, but from the market's reflection and Huawei's few talk about PC shipments, the shipments of these three products should not be too good, indicating that it is The PC market needs to continue to explore.
In the PC market, the traditional PC company Hewlett-Packard has made radical changes, splitting the original Hewlett-Packard company into two, and splitting out the HP company responsible for the PC business showed signs of revival. In the second quarter of last year, Lenovo surpassed Lenovo to regain the first place in the world. The position of the big PC company shows that this old PC company is showing new vitality after the change. Apple, which has always had a competitive advantage in the high-end market, has maintained a steady growth momentum. This is the new entrant of Huawei's PC industry. Faced with competitive pressures.
Huawei releases new notebooks and attacks PC marketHuawei's previous test in the PC market was not satisfactory or insisted on cultivating the market. The author believes that there are two major reasons. First, this can bring new revenue to Huawei's consumer business. The current smartphone shipments show signs of slowing growth. The growth rate of shipments in 2017 is only about 10%, which is about half of that of the previous year. Huawei The consumer business is in desperate need of new business to drive revenue growth, and the PC business is clearly expected by it.
Second, the PC business can be integrated with smartphones. Huawei has been insisting on developing its own operating system, although it claims that as long as Google's Android keeps its operating system open, it will not launch, but from its insistence on developing its own Huawei sea. Thinking of the success of the mobile phone chip business and becoming the core competitiveness of the mobile phone business, it is a matter of time before it launches its own mobile operating system. If the PC business grows and develops in the future, it will not learn that it will let Apple integrate PC with mobile phones and tablets. .
The HUAWEI MateBook X Pro released by Huawei at MWC2018 still has some outstanding features. Its 91% screen ratio should be the highest proportion of current notebook screens. It also has a hidden camera and fanless design. These characteristics are some of the innovations in the notebook market and are worth learning by other PC companies.
In the tablet business, it is because Huawei's persistence is now ranked fourth in the world, surpassing PC association Lenovo, second only to Apple, Amazon and Samsung, and of course its proud mobile phone business. It certainly hopes to persist. In the PC market, you can finally achieve even better results.
The current global PC market is also showing signs of change. Microsoft is working with Qualcomm to launch a notebook with a full version of Windows using Qualcomm's ARM-based Opteron processor. Intel hopes to launch online PC products in the 5G era, which are more conducive to Huawei, a new entrant with mobile communication technology, may be able to achieve breakthroughs in the PC market by then.
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